TikTok is banning political ads, Taboola buys Outbrain, plus the latest from the ANAs : Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. TikTok wants to stay weird (but apolitical) Short-video app TikTok just announced that it won’t accept political ads. The Chinese-owned app, popular with teenagers globally, is a place for goofy memes and lip-syncing; the app says it wants to stay “light-hearted and irreverent” and doesn’t think paid political ads fit with that vibe.  “People come to TikTok because it just feels different from so many other places, and we'll continue to work hard to support that,” Blake Chandlee, a former Facebook executive who is now TikTok’s VP of global business solutions, wrote in a blog post. He says the app “will not allow paid ads that promote or oppose a candidate, current leader, political party or group or issue at the federal, state or local level — including election-related ads, advocacy ads or issue ads.” Political ads are a tricky business, as Facebook (and Chandlee) found out when bad actors based in Russia tried to influence the 2016 U.S. presidential election. And TikTok, which is owned by China’s ByteDance, is “already under fire for advancing Chinese foreign policy by censoring topics like Hong Kong’s protests and pro-LGBT content,” TechCrunch writes. Basically, why court more controversy... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-04 10:00:00 UTC ]
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A delightfully absurd ad goes viral. Plus, the latest Kim Kardashian West branding controversy: Friday Wake-Up Call

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[ Advertising Age | 2019-06-28 10:00:00 UTC ]
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Cannes Lions finalizes in-person jury presidents, and Facebook outsources Trump ban verdict: Friday Wake-Up Call

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Facebook rolls out more ‘playful’ ad formats: Friday Wake-Up Call

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[ Advertising Age | 2019-09-20 10:00:00 UTC ]
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Friday Wake-Up Call: Trump's 2016 ad strategy reportedly impressed Facebook

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Ad Age Women to Watch, a new Gillette ad and a deal for Sports Illustrated: Tuesday Wake-Up Call

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[ Advertising Age | 2019-05-28 10:00:00 UTC ]
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Wednesday Wake-Up Call: The Future of Ads on Amazon's Alexa. Plus, Diageo Suspends Snapchat Ads

Vice: Vice Media suspended President Andrew Creighton and Chief Digital Officer Mike Germano as it probes harassment complaints about them, Bloomberg News reports.Out: Patrick Scissons is out as KBS' global chief creative officer, after a year marked by high-profile departures from the agency,... Continue reading at Advertising Age

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Ad Age Wake-Up Call: Changes Ahead for Social Media Video Ads, and Other News to Know Today

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NFL hands Amazon exclusive games, and Teen Vogue editor undone by teen rogue tweets: Friday Wake-Up Call

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Looking back on a year of the pandemic, and WPP’s recovery of sorts: Friday Wake-Up Call

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[ Advertising Age | 2021-03-12 11:00:00 UTC ]
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Visa picks W+K, and Facebook wrangles anti-vaccine lies: Friday Wake-Up Call

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[ Advertising Age | 2020-12-04 11:04:31 UTC ]
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WPP returns to growth and Facebook News offers publishers ‘free money’: Friday Wake-Up Call

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[ Advertising Age | 2019-10-25 10:25:54 UTC ]
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The FBI’s unusual Facebook ads, and bad news on TV ratings: Thursday Wake-Up Call

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[ Advertising Age | 2019-10-03 10:00:00 UTC ]
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ANA’s annual conference starts. And Nike confronts a doping scandal: Wednesday Wake-Up Call

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[ Advertising Age | 2019-10-02 10:00:00 UTC ]
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Cannes Lions’ last day (phew). Plus, Facebook’s familiar-looking new logo: Friday Wake-Up Call

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[ Advertising Age | 2019-06-21 10:00:00 UTC ]
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Uber’s Latest Lawsuit Calls Out Agencies, Advertisers and Now Ad Tech

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Cannes #WednesdayWisdom. Plus, a lawsuit over sex toy ads: Wednesday Wake-Up Call

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Hello, Cannes. Plus, 2019 ad sales growth slows: Monday Wake-Up Call

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TrustX, P&G and the ANA move to reduce so-called 'ad-tech tax'

TrustX is eliminating its 12.5 percent supply-side fee from within its platform following a three-month trial with Meredith, NBCUniversal, CBS Interactive and Magna Global, a move it hopes will have broader implications for the digital advertising ecosystem.The trade body, which represents 35... Continue reading at Advertising Age

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