Shoppers appear unfazed by a potential recession, tariff uncertainty and an impeachment inquiry in Washington. The National Retail Federation, which released its annual holiday sales forecast Thursday, says retail sales will increase between 3.8 percent and 4.2 percent during the last two months of the year, compared with the year-earlier period. That’s a total of as much as $730.7 billion for the crucial holiday period. “It’s a strong forecast despite all that uncertainty,” Matthew Shay, president and CEO of the NRF, said on a call with reporters. He noted that last year’s holiday spending was “unusually low” and increased in the low-2-percent range only. At the time, consumers were navigating factors such as the government shutdown and early tariff talks. Whether shoppers spend or not, retailers will be ready with ads. During the first half of 2019, such marketers spent $7 billion, or 4 percent more on advertising than the year-earlier period, according to Kantar data. Kantar executives expect advertising over the holiday to increase. “The holiday season is still a critical period of the year for retailers,” says Jon Swallen, chief research officer at Kantar, noting that advertisers need to keep pace with or out-spend competitors. In a report, Kantar outlined digital media as a key spending area for advertisers, in keeping with the growth of Cyber Monday and online shopping during the Thanksgiving holiday weekend. The NRF predicts online buying, and other non-store... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-03 19:49:51 UTC ]
Digital media company Hearst, home to editorial titles including Esquire, Cosmopolitan, and Country Living, named the marketing agency PMG as its agency of record on Tuesday. According to David Carey, its senior vice president of public affairs and communications, it is... Continue reading at AdWeek
[ AdWeek | 2025-01-30 08:16:11 UTC ]
More news stories like this
Speculation over Google’s antitrust travails mounts as the great and the good of digital media converge to discuss conspiracy theories. Continue reading at Digiday
[ Digiday | 2025-01-28 05:01:00 UTC ]
More news stories like this
The bulk of AP’s business comes from selling its journalism to organizations that use it. Google says its artificial intelligence chatbot Gemini will deliver up-to-date news from the Associated Press in the tech giant’s first such deal with a news publisher.Google announced the deal in a blog... Continue reading at Fast Company
[ Fast Company | 2025-01-16 15:10:51 UTC ]
More news stories like this
The digital media company BuzzFeed successfully sold its food property, First We Feast, to a consortium of investors Thursday morning for $82.5 million, effectively solving the short-term financial crunch that it had been facing. But the spin-off still leaves BuzzFeed... Continue reading at AdWeek
[ AdWeek | 2024-12-12 20:17:14 UTC ]
More news stories like this
The digital media company Conde Nast laid off a number of its top executives, along with key events, social media, and editorial staff, in a targeted round of cuts Thursday evening, according to interviews with four current and former staff. A representative for the... Continue reading at AdWeek
[ AdWeek | 2024-12-05 23:23:59 UTC ]
More news stories like this
The digital media company BuzzFeed Inc., which owns BuzzFeed, HuffPost, and the properties Tasty and First We Feast, is facing a potential $124 million debt crisis related to funds it raised in June 2021 to finance its acquisition of Complex Media. According to the... Continue reading at AdWeek
[ AdWeek | 2024-12-04 11:00:00 UTC ]
More news stories like this
The brand-new Kindle lineup is on sale for Cyber Monday, as are many other Amazon products, from Eero routers to Ring cameras. Continue reading at Wired
[ Wired | 2024-12-02 13:34:21 UTC ]
More news stories like this
A new study led by a USF St. Petersburg researcher will track youth through 2050 to assess the long-term impacts of digital media use. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2024-11-25 13:47:11 UTC ]
More news stories like this
Story showcasing text messages between Palestinian friends at start of Israel-Gaza war claims gong at 69th annual awardsGuardian Australia has claimed an award for innovation at the 69th annual Walkley awards for excellence in journalism.At the awards evening in Sydney on Tuesday, a team of... Continue reading at The Guardian
[ The Guardian | 2024-11-19 11:16:40 UTC ]
More news stories like this
The artificial intelligence firm OpenAI is paying the digital media company Dotdash Meredith a minimum of around $16 million per year to license its content, according to public financial documents from IAC, the parent company of Dotdash Meredith. The figure is a minimum... Continue reading at AdWeek
[ AdWeek | 2024-11-18 09:18:13 UTC ]
More news stories like this
November is in full swing, which means Black Friday is right around the corner. But the days in which you had to wait for Black Friday proper to get good deals have long been behind us. The holiday shopping season is effectively the entire month of November now, with early Black Friday deals... Continue reading at Engadget
[ Engadget | 2024-11-14 17:34:34 UTC ]
More news stories like this
Black Friday may technically just be one day, but it’s evolved to consume the entire month of November in the US at this point. For the past few years, retailers like Amazon, Walmart and Target have ushered in the holiday shopping season earlier and earlier, and this year is no different. Early... Continue reading at Engadget
[ Engadget | 2024-11-12 15:35:44 UTC ]
More news stories like this
Black Friday may technically just be one day, but it’s evolved to consume the entire month of November in the US at this point. For the past few years, retailers like Amazon, Walmart and Target have ushered in the holiday shopping season earlier and earlier, and this year is no different. Early... Continue reading at Engadget
[ Engadget | 2024-11-10 18:29:06 UTC ]
More news stories like this
With each passing year, Black Friday seems to turn more and more into "Black November," with many retailers starting their holiday sales weeks before the day itself. But while the bombardment of promos can be annoying, it also presents a good chance to beat the rush and finish holiday shopping... Continue reading at Engadget
[ Engadget | 2024-11-08 17:19:44 UTC ]
More news stories like this
Black Friday may technically just be one day, but it’s evolved to consume the entire month of November in the US at this point. For the past few years, retailers like Amazon, Walmart and Target have ushered in the holiday shopping season earlier and earlier, and this year is no different. Early... Continue reading at Engadget
[ Engadget | 2024-11-06 16:13:12 UTC ]
More news stories like this
Black Friday may technically just be one day, but it’s evolved to consume the entire month of November in the US at this point. For the past few years, retailers like Amazon, Walmart and Target have ushered in the holiday shopping season earlier and earlier, and this year is no different. Black... Continue reading at Engadget
[ Engadget | 2024-11-04 15:30:52 UTC ]
More news stories like this
With each passing year, Black Friday seems to turn more and more into "Black November," with many retailers starting their holiday sales weeks before the day itself. But while the bombardment of promos can be annoying, it also presents a good chance to beat the rush and finish holiday shopping... Continue reading at Engadget
[ Engadget | 2024-11-01 16:30:39 UTC ]
More news stories like this
The digital media firm Remezcla Media Group partnered with the National Football League Wednesday in a bid to help the league grow its Hispanic fan base and sponsorship offerings. The tie-up is the latest in a series of efforts from the NFL to expand its viewership by... Continue reading at AdWeek
[ AdWeek | 2024-10-23 12:00:00 UTC ]
More news stories like this