What recession? Holiday sales expected to rise amid boost in ad spend

Shoppers appear unfazed by a potential recession, tariff uncertainty and an impeachment inquiry in Washington. The National Retail Federation, which released its annual holiday sales forecast Thursday, says retail sales will increase between 3.8 percent and 4.2 percent during the last two months of the year, compared with the year-earlier period. That’s a total of as much as $730.7 billion for the crucial holiday period. “It’s a strong forecast despite all that uncertainty,” Matthew Shay, president and CEO of the NRF, said on a call with reporters. He noted that last year’s holiday spending was “unusually low” and increased in the low-2-percent range only. At the time, consumers were navigating factors such as the government shutdown and early tariff talks. Whether shoppers spend or not, retailers will be ready with ads. During the first half of 2019, such marketers spent $7 billion, or 4 percent more on advertising than the year-earlier period, according to Kantar data. Kantar executives expect advertising over the holiday to increase. “The holiday season is still a critical period of the year for retailers,” says Jon Swallen, chief research officer at Kantar, noting that advertisers need to keep pace with or out-spend competitors. In a report, Kantar outlined digital media as a key spending area for advertisers, in keeping with the growth of Cyber Monday and online shopping during the Thanksgiving holiday weekend. The NRF predicts online buying, and other non-store... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-03 19:49:51 UTC ]
News tagged with: #cyber monday #direct impact #consumer confidence #physical stores #digital media

Other Publishing stories related to: ' What recession? Holiday sales expected to rise amid boost in ad spend '


What recession? Holiday sales expected to rise amid boost in ad spend

Shoppers appear unfazed by a potential recession, tariff uncertainty and an impeachment inquiry in Washington. The National Retail Federation, which released its annual holiday sales forecast Thursday, says retail sales will increase between 3.8 percent and 4.2 percent during the last two months... Continue reading at Advertising Age

[ Advertising Age | 2019-10-03 19:49:51 UTC ]
More news stories like this | News stories tagged with: #cyber monday #direct impact #consumer confidence #physical stores #digital media


Circana BookScan: A Holiday-Season Boost in US Print Sales

Circana Bookscan reports that in week 51 in the U.S., 31 million print books were sold, marking a 1-percent holiday season growth over 2022. The post Circana BookScan: A Holiday-Season Boost in US Print Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-01-10 14:11:58 UTC ]
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Booktopia 'eclipses expectations' as sales rise 35%

Revenue at Australian online book retailer Booktopia Group Limited has grown by 35% this year, soaring to $223.9m (£119m) from last year's $165.7m (£88m) and beating its forecasts for the full year to 30th June 2021.  Continue reading at The Bookseller

[ The Bookseller | 2021-08-31 13:52:14 UTC ]
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AT&T boosts spending on R&D after four years of declines amid Time Warner buy, investments

AT&T Inc. managed something it hasn’t since 2014: An increase in spending on research and development. The Dallas telecommunications and now media company increased in investment in R&D last year by about $80 million to $1.28 billion, an increase of about 7 percent, it said in its... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-02-25 16:16:46 UTC ]
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AT&T boosts spending on R&D after four years of declines amid Time Warner buy, investments

AT&T Inc. managed something it hasn’t since 2014: An increase in spending on research and development. The Dallas telecommunications and now media company increased in investment in R&D last year by about $80 million to $1.28 billion, an increase of about 7 percent, it said in its... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-02-24 22:58:29 UTC ]
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Czech Book Sales Rise Amid Ongoing Industry Consolidation

Overall book sales in the Czech Republic are up as the number of new titles published declines slightly. Industry consolidation and a focus on high-performing books may be the cause. The post Czech Book Sales Rise Amid Ongoing Industry Consolidation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-02-05 00:00:00 UTC ]
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Germany Expects Record Holiday Book Sales

With only a few more shopping days until Christmas, German booksellers are happy with holiday book sales so far - and there might be greater things to come. The post Germany Expects Record Holiday Book Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-12-21 00:00:00 UTC ]
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Indie Booksellers See Early Holiday Sales Boost

A post-election sales bounce made for a solid Thanksgiving week at many independent bookstores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-02 00:00:00 UTC ]
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Podcast ads universally boost brand metrics—and longer ads work better, Nielsen finds

Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age

[ Advertising Age | 2022-10-26 15:52:35 UTC ]
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Soaring June Sales Boost 2021 First Half Bookstore Sales

Bookstore sales skyrocketed 811% in June over a year ago, and finished the first half of 2021 with a 30% increase over the first six months of 2020. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-17 04:00:00 UTC ]
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Pottermore sales and profits rise with 'strong' Harry Potter sales

Pottermore, the digital company for J K Rowling’s Wizarding World, saw revenues rise 3.2% and profits increase 23.2% in the 12 months to 31st March 2020. Continue reading at The Bookseller

[ The Bookseller | 2021-01-13 12:26:57 UTC ]
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Direct Line Group is shifting digital ad spending to targeted TV ads

Insurance group Direct Line dumped a large chunk of its digital media for TV in 2017 and could move even more over. The company is one of the largest TV advertisers in the U.K. As Direct Line upped its spending on TV, the business cut the number of display and programmatic online video ads it... Continue reading at Digiday

[ Digiday | 2019-10-24 04:00:05 UTC ]
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Holiday Retail Sales Dip at B&N, Nook Sales Plunge

Holiday sales for the nine-week period ended December 28 fell 6.6% at Barnes & Noble’s retail segment and tumbled 60.5% in its Nook division. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-09 00:00:00 UTC ]
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Printed book sales fall as Christmas digital sales rise

Physical book sales in the final week of the year totalled £22.5m — down 70% week on... Continue reading at The Bookseller

[ The Bookseller | 2012-01-04 00:00:00 UTC ]
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From 'Bridgerton' to 'Ripley,' Netflix's latest hit adaptations have also boosted book sales

Several recent hit Netflix series were adapted from books, leading to a boost in book sales. Next, the streamer is turning to Holly Jackson's book series "A Good Girl's Guide to Murder." Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-07-08 10:00:33 UTC ]
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Costco May Restrict Book Sales to the Holidays

Costco has been pulling back from book sales for years, hurting the publishing industry. Now, the company reportedly plans to primarily limit book sales to the holiday season, from September to December. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-06 04:00:00 UTC ]
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Digital Sales Boost Religion Results in First Quarter

Sales of religion books increased 5.2% in the first quarter of 2024, picking up where things left off last year, when religion book sales led all publishing sectors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-04 04:00:00 UTC ]
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Hachette Book Group Restructures Sales Department Amid Layoffs

Hachette Book Group is reorganizing its sales group in order to "strengthen HBG's customer relationships" and "capitalize on marketplace opportunities," according to a spokesperson. The reorg eliminates a number of positions and reenvisions others, and the company has posted eight new job openings. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-31 04:00:00 UTC ]
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Higher Prices Boost Book Sales in International Markets

Revenue in 12 of 16 overseas book markets rose last year, even as unit sales fell, according to a new joint report from Nielsen/GFK Entertainment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-08 05:00:00 UTC ]
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In the Western U.S., Holiday Sales Ended 2023 on an Up Note

Independent bookstores in the western U.S. came through the holidays with boosted balance sheets and tales of community connection. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-12 05:00:00 UTC ]
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