What recession? Holiday sales expected to rise amid boost in ad spend

Shoppers appear unfazed by a potential recession, tariff uncertainty and an impeachment inquiry in Washington. The National Retail Federation, which released its annual holiday sales forecast Thursday, says retail sales will increase between 3.8 percent and 4.2 percent during the last two months of the year, compared with the year-earlier period. That’s a total of as much as $730.7 billion for the crucial holiday period. “It’s a strong forecast despite all that uncertainty,” Matthew Shay, president and CEO of the NRF, said on a call with reporters. He noted that last year’s holiday spending was “unusually low” and increased in the low-2-percent range only. At the time, consumers were navigating factors such as the government shutdown and early tariff talks. Whether shoppers spend or not, retailers will be ready with ads. During the first half of 2019, such marketers spent $7 billion, or 4 percent more on advertising than the year-earlier period, according to Kantar data. Kantar executives expect advertising over the holiday to increase. “The holiday season is still a critical period of the year for retailers,” says Jon Swallen, chief research officer at Kantar, noting that advertisers need to keep pace with or out-spend competitors. In a report, Kantar outlined digital media as a key spending area for advertisers, in keeping with the growth of Cyber Monday and online shopping during the Thanksgiving holiday weekend. The NRF predicts online buying, and other non-store... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-03 19:49:51 UTC ]
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UK national newspaper print sales plunge amid coronavirus lockdown

Some titles fall up to 39% as publishers grapple with selling copies with shops shut and transport hubs closedCoronavirus – latest updatesSee all our coronavirus coveragePrint sales for the UK’s biggest national newspapers slumped by as much as 39% last month, as the coronavirus lockdown shut... Continue reading at The Guardian

[ The Guardian | 2020-05-21 13:50:38 UTC ]
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‘A tale of two cities’: The coronavirus is creating a barbell effect for publishers’ ad sales

The coronavirus is causing many publishers to experience of bifurcation of their ad sales that’s led to an evaporation of the mid-sized deal. Many large digital publishers are finding the bulk of their deal flow is smaller deals. There are still the big fish to land with wide-ranging campaigns,... Continue reading at Digiday

[ Digiday | 2020-05-18 04:00:00 UTC ]
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Anemic Ad Sales Impact Meredith’s Q3 Earnings

After a few days of delay, Meredith released its Q3 earnings, which closed on March 31. Starting with the bottom line, adjusted EBITDA totaled $151.8 million, a 5.5% decline versus the same period last year. The top line illustrates why. Overall, the company’s revenue fell 6.5% versus 2019.... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-14 15:44:55 UTC ]
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S&S sales rise in first quarter

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[ The Bookseller | 2020-05-11 08:42:31 UTC ]
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Print Unit Sales Rise Nearly 5% at the End of April

Solid gains in the adult fiction and juvenile nonfiction categories lifted print unit sales up 4.7% in the week ended May 2, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-08 04:00:00 UTC ]
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Why Do Publishers Only Get Half of Online Ad Spend?

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[ AdWeek | 2020-05-06 20:21:44 UTC ]
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Quad/Graphics Reports $12M Loss Amid Declining Sales in Q1

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[ Folio Magazine | 2020-05-06 18:09:12 UTC ]
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A Bookstore Just Shocked Fans and Boosted Sales 200% With Its Brilliant Quarantine Pivot

When beloved bookstore and cafe The Wild Detectives had to close alongside most Dallas businesses due to Covid-19 quarantine measures, it faced the daunting challenge of shifting its business to being online-only. So the shop owners turned to agency partner Dieste, which has created several... Continue reading at AdWeek

[ AdWeek | 2020-04-30 19:09:51 UTC ]
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Beauty, at what price? ‘If I Had Your Face’ explores women’s lives amid unnatural expectations.

Set in contemporary South Korea, Frances Cha’s new novel is an astute tale of four resilient women. Continue reading at The Washington Post

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US print sales stay stable amid lockdowns

Physical books sales in the United States are holding up in the wake of the coronavirus pandemic, with NPD BookScan reporting that 166.9 million units had been sold in 2020 through the week ending 11th April, just a 1.3% decline on the same period in 2019. Continue reading at The Bookseller

[ The Bookseller | 2020-04-20 18:30:17 UTC ]
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Vox Solicits Reader Contributions to Keep Its Content Free Amid Ad Declines

The near-simultaneous rush among publishers with subscription businesses to loosen their paywalls and provide free access to reporting on the COVID-19 pandemic has reignited long-standing debates about whether the news should fundamentally be free, even as ad-supported journalism (with some... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-10 16:17:19 UTC ]
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Amazon Deprioritizes Book Sales Amid Coronavirus Crisis

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[ Publishers Weekly | 2020-03-17 04:00:00 UTC ]
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The Sun records £68m loss amid falling sales and hacking damages

Accounts show parent firm still spending an eighth of revenue dealing with phone hackingThe Sun recorded a loss of £68m last year amid falling print sales and the enormous cost of phone-hacking claims against its parent company from figures including Sir Elton John and Heather Mills.Rupert... Continue reading at The Guardian

[ The Guardian | 2020-02-23 15:59:03 UTC ]
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Digital subscriptions help Sweden market rise as physical sales sink

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[ The Bookseller | 2020-02-18 15:14:31 UTC ]
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Unruly eyes faster growth in tough video ad market after News Corp sale

News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video. Continue reading at Media Week

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Amazon claims Kindle sales boost in 2019

Kindle sales increased "again in 2019 thanks to independent publishing, Unlimited subscriptions and Amazon Publishing", the company claims. Continue reading at The Bookseller

[ The Bookseller | 2019-12-24 00:23:43 UTC ]
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Amazon Reports Record Early Holiday Sales

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[ Publishers Weekly | 2019-12-03 05:00:00 UTC ]
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Sales Flat at HBG in Q3, But Expects Good Finish for 2019

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[ Publishers Weekly | 2019-11-07 05:00:00 UTC ]
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Blackwell's reports third year of growth as sales rise to £58.3m

Blackwell’s has reported a third consecutive year of growth, with sales of £58.3m for the financial period ending 29th June 2019, up from £57m the previous year. Continue reading at The Bookseller

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OR/M Delivers Huge Boost to Book Sales

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