Shoppers appear unfazed by a potential recession, tariff uncertainty and an impeachment inquiry in Washington. The National Retail Federation, which released its annual holiday sales forecast Thursday, says retail sales will increase between 3.8 percent and 4.2 percent during the last two months of the year, compared with the year-earlier period. That’s a total of as much as $730.7 billion for the crucial holiday period. “It’s a strong forecast despite all that uncertainty,” Matthew Shay, president and CEO of the NRF, said on a call with reporters. He noted that last year’s holiday spending was “unusually low” and increased in the low-2-percent range only. At the time, consumers were navigating factors such as the government shutdown and early tariff talks. Whether shoppers spend or not, retailers will be ready with ads. During the first half of 2019, such marketers spent $7 billion, or 4 percent more on advertising than the year-earlier period, according to Kantar data. Kantar executives expect advertising over the holiday to increase. “The holiday season is still a critical period of the year for retailers,” says Jon Swallen, chief research officer at Kantar, noting that advertisers need to keep pace with or out-spend competitors. In a report, Kantar outlined digital media as a key spending area for advertisers, in keeping with the growth of Cyber Monday and online shopping during the Thanksgiving holiday weekend. The NRF predicts online buying, and other non-store... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-03 19:49:51 UTC ]
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“Audiobooks are the golden child of publishing at the moment,” said Orna O’Brien, conference manager of Quantum, the digital conference that preceded the opening of the London Book Fair on Monday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-10 00:00:00 UTC ]
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Six group publishers will each oversee a handful of brands, reporting to Meredith Magazines president Doug Olson. The post Meredith Corp. Shuffles Sales Structure Amid Ongoing Time Inc. Integration appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-26 00:00:00 UTC ]
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Unit sales of print books in the week ended Mar. 12, 2018, inched ahead 1% over the comparable week in 2017, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-16 00:00:00 UTC ]
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UK music, video and games sales higher than those of magazines, books and newspapers last yearThe soaring popularity of services like Netflix, Amazon and Spotify has pushed the amount consumers spend on home entertainment products past the amount spent on books, magazines and newspapers for the... Continue reading at The Guardian
[ The Guardian | 2018-03-01 00:00:00 UTC ]
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Publishers tend to merge categories during difficult times—when they really should be doing the opposite. The post The Case for Category-Based Ad Sales appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-23 00:00:00 UTC ]
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Simon & Schuster UK saw a rise in sales and profit in 2017, driven by a "significant" increase in print and downloadable audio book sales, the firm has revealed. Continue reading at The Bookseller
[ The Bookseller | 2018-02-23 00:00:00 UTC ]
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The positive impact of currency fluctuations, plus higher backlist sales in its children's division, led to a 1% revenue rise at HarperCollins this past quarter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-08 00:00:00 UTC ]
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Mark Zuckerberg recently shared that Facebook is revamping the news feed to prioritize content from friends over content from brands, businesses and publishers. Facebook's stock price dropped 5 percent immediately following the announcement. This change should not be taken lightly. While... Continue reading at AdWeek
[ AdWeek | 2018-01-27 00:00:00 UTC ]
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Scottish booksellers have trumpeted a strong year of trade in 2017, despite economic uncertainty and competition from online retailers. Rosamund de la Hey, The Mainstreet Trading Company, Golden Hare Books, Lighthouse Bookshop, Mairi Oliver, Marie Moser, The Edinburgh Bookshop Continue reading at The Bookseller
[ The Bookseller | 2018-01-19 00:00:00 UTC ]
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Foyles’ sales were marginally up in value terms in December, despite the mini-chain being hit by a drop in footfall, which it said was a result of adverse weather and roadworks outside its flagship branch on Charing Cross Road in London. Continue reading at The Bookseller
[ The Bookseller | 2018-01-12 00:00:00 UTC ]
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Indie bookshops are kicking off 2018 with confidence after the majority reported sales rises over the Christmas period, but some some have urged publishers to take more risks and work harder to build authors into brands this year. Continue reading at The Bookseller
[ The Bookseller | 2018-01-12 00:00:00 UTC ]
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Reports from around the country indicate a healthy season for children’s booksellers in particular, consistently citing sales hikes of 10% or more over the previous year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-11 00:00:00 UTC ]
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Sainsbury’s and Blackwell’s have reported positive book sales over the Christmas period, with Pete Selby, head of books at the supermarket, saying that gift purchases are now "shifting" from other entertainment to books. Continue reading at The Bookseller
[ The Bookseller | 2018-01-05 00:00:00 UTC ]
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Sales for the nine-week holiday period ended December 30, 2017, fell 6.4% compared to the 2016 holiday season at the retailer. With the weaker than expected sales performance, B&N lowered its financial forecast for the fiscal year ending in April. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-05 00:00:00 UTC ]
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The 2017 year-end holiday season book sales patterns reported in both major English-language markets looked good at the end, but getting there wasn't a lot of fun. And what lies ahead may be rougher for bookstores. The post Trends in UK, US Holiday Book Sales: Late Buys and E-Commerce appeared... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-03 00:00:00 UTC ]
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Unit sales of print books rose 3% in the week ended December 17, 2017, over the comparable period in 2016, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-20 00:00:00 UTC ]
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At outlets that report to NPD BookScan, unit sales of print books were 4% lower in the week ended Dec. 10, 2017, than in the similar week in 2016, marking the third consecutive week this holiday season in which sales were down. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-15 00:00:00 UTC ]
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With sales through mass merchandisers down 8% in the first three weeks of the 2017 holiday selling season compared to 2016, total print unit sales were off 2.7% in the three week period compared to a year ago. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-13 00:00:00 UTC ]
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Company says it will book advertising revenue in countries where it is earned instead of through Dublin headquartersFacebook has said it will start booking advertising revenue in countries where it is earned instead of re-routing it via Ireland, although the move is unlikely to result in it... Continue reading at The Guardian
[ The Guardian | 2017-12-12 00:00:00 UTC ]
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At outlets that report to NPD BookScan, unit sales of print books were down 1% in the week ended Dec. 3, 2017, from the similar week in 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-08 00:00:00 UTC ]
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