Shoppers appear unfazed by a potential recession, tariff uncertainty and an impeachment inquiry in Washington. The National Retail Federation, which released its annual holiday sales forecast Thursday, says retail sales will increase between 3.8 percent and 4.2 percent during the last two months of the year, compared with the year-earlier period. That’s a total of as much as $730.7 billion for the crucial holiday period. “It’s a strong forecast despite all that uncertainty,” Matthew Shay, president and CEO of the NRF, said on a call with reporters. He noted that last year’s holiday spending was “unusually low” and increased in the low-2-percent range only. At the time, consumers were navigating factors such as the government shutdown and early tariff talks. Whether shoppers spend or not, retailers will be ready with ads. During the first half of 2019, such marketers spent $7 billion, or 4 percent more on advertising than the year-earlier period, according to Kantar data. Kantar executives expect advertising over the holiday to increase. “The holiday season is still a critical period of the year for retailers,” says Jon Swallen, chief research officer at Kantar, noting that advertisers need to keep pace with or out-spend competitors. In a report, Kantar outlined digital media as a key spending area for advertisers, in keeping with the growth of Cyber Monday and online shopping during the Thanksgiving holiday weekend. The NRF predicts online buying, and other non-store... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-03 19:49:51 UTC ]
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Booksellers were pleased with the start of the official holiday shopping season following strong sales on Black Friday and Small Business Saturday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-01 00:00:00 UTC ]
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Unit sales of print books rose 2% in the week ended Nov. 19, 2017, over the comparable week in 2016 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-24 00:00:00 UTC ]
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Snapchat users emerging from their tryptophan haze this morning will see a promoted story from HBO with a message telling Black Friday shoppers to stay home and watch "Game of Thrones" instead. The ad is the first since Snapchat began serving ads to go out to every user in the country.The ad can... Continue reading at Advertising Age
[ Advertising Age | 2017-11-24 00:00:00 UTC ]
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Revenue at HarperCollins rose 3% in the quarter ended September 30, compared to the same quarter a year ago. Earnings at the publisher, according parent company News Corp, increased 4%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-09 00:00:00 UTC ]
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Barnes & Noble's holiday sales strategies rest on new interactive apps, a new Nook model, special edition titles, and a streamlined approach to toys and gifts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-08 00:00:00 UTC ]
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Amazon has reported a 34% rise in sales to $43.7bn (£33.41bn) for the three months ending September 30th, with the recent acquisition of Whole Foods Market contributing $1.3bn (£0.99bn) to that total. Continue reading at The Bookseller
[ The Bookseller | 2017-10-28 00:00:00 UTC ]
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U.S. manga sales continue to grow thanks to the popularity of such series as Pokeman, Legend of Zelda, Fairy Tail, My Hero Academia and others. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-13 00:00:00 UTC ]
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More than 120 major magazines will lend ad pages to the six-month campaign, titled "Magazine Media. Better. Believe It." The post Amid “Fake News,” Magazines Can Offer Credibility, Safer Ad Environments, Argues New MPA Campaign appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-10-04 00:00:00 UTC ]
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National Poetry Day takes place today (28th September) with the launch of a new BBC poetry and performance festival featuring Kate Tempest, Hollie McNish and Simon Armitage among others. Continue reading at The Bookseller
[ The Bookseller | 2017-09-29 00:00:00 UTC ]
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After four weeks of declining sales, units bounced back in the week ended Sept. 24, 2017, increasing 4% over the comparable week in 2016 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-29 00:00:00 UTC ]
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Poetry book sales are up by 10% as Kate Tempest and John Cooper Clarke help celebrate National Poetry Day. Continue reading at BBC News
[ BBC News | 2017-09-28 00:00:00 UTC ]
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Edinburgh University Press has reported a 12% rise in sales for the year to end July 2017, to £3.22m. Continue reading at The Bookseller
[ The Bookseller | 2017-09-18 00:00:00 UTC ]
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Strong print and audio sales at Penguin Random House countered soft ebook sales to increase revenue 1.1% in the first half of the year. Earnings at the publisher rose 11.4%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-31 00:00:00 UTC ]
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Denver advertising technology company Altitude Digital has merged with Genesis Media, a New York City-based maker of analytics software for online publishers. The combined company will be based in New York City under the Genesis Media name, but it will keep the former Altitude Digital office in... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2017-08-11 00:00:00 UTC ]
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Members of the Northern Fiction Alliance have said they have seen boosts in book and rights sales from being part of the coalition. Continue reading at The Bookseller
[ The Bookseller | 2017-08-10 00:00:00 UTC ]
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Sales at Simon & Schuster grew 10% in the second quarter of 2017, hitting $206 million (£158m). Continue reading at The Bookseller
[ The Bookseller | 2017-08-09 00:00:00 UTC ]
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While fewer titles are selling in other genres, reading that offers a path to spiritual growth has risen 13% in 2017The UK’s “mindfulness mega-trend” shows no sign of running out of breath, with sales of “mind, body, spirit” books booming, against a background of slowing sales elsewhere on the... Continue reading at The Guardian
[ The Guardian | 2017-07-31 00:00:00 UTC ]
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The Taylor & Francis Group saw sales rise 11.3% year-on-year to £238.9m in the six months to 30th June 2017, although underlying growth was put at just 1.2%, suggesting the publisher saw a boost from foreign exchange and the weakened pound. Continue reading at The Bookseller
[ The Bookseller | 2017-07-26 00:00:00 UTC ]
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Reports in Russia describe a 60-percent growth in ebook sales last year, and analysts say digital formats may grow at 30 to 50 percent for years to come. The post Russia’s Readers Raise the Digital Stakes Amid Falling Print Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-05-22 00:00:00 UTC ]
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