Shoppers appear unfazed by a potential recession, tariff uncertainty and an impeachment inquiry in Washington. The National Retail Federation, which released its annual holiday sales forecast Thursday, says retail sales will increase between 3.8 percent and 4.2 percent during the last two months of the year, compared with the year-earlier period. That’s a total of as much as $730.7 billion for the crucial holiday period. “It’s a strong forecast despite all that uncertainty,” Matthew Shay, president and CEO of the NRF, said on a call with reporters. He noted that last year’s holiday spending was “unusually low” and increased in the low-2-percent range only. At the time, consumers were navigating factors such as the government shutdown and early tariff talks. Whether shoppers spend or not, retailers will be ready with ads. During the first half of 2019, such marketers spent $7 billion, or 4 percent more on advertising than the year-earlier period, according to Kantar data. Kantar executives expect advertising over the holiday to increase. “The holiday season is still a critical period of the year for retailers,” says Jon Swallen, chief research officer at Kantar, noting that advertisers need to keep pace with or out-spend competitors. In a report, Kantar outlined digital media as a key spending area for advertisers, in keeping with the growth of Cyber Monday and online shopping during the Thanksgiving holiday weekend. The NRF predicts online buying, and other non-store... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-03 19:49:51 UTC ]
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Led by such categories and toys and fashion, Amazon had record sales between Thanksgiving and Cyber Monday. One book managed to make it onto the company's top-selling items over the period. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-03 05:00:00 UTC ]
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Revenue at Hachette Book Group fell marginally in the third quarter ended September 30, 2019, dipping just 0.3%, parent company Lagardère reported. One reason for the small decline was slowing sales of the longtime backlist bestseller 'You Are a Badass.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-07 05:00:00 UTC ]
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Blackwell’s has reported a third consecutive year of growth, with sales of £58.3m for the financial period ending 29th June 2019, up from £57m the previous year. Continue reading at The Bookseller
[ The Bookseller | 2019-11-04 03:38:15 UTC ]
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Through its data-driven Ignition marketing program, OR/M has skyrocketed print and e-book sales for its publishing partners. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-21 04:00:00 UTC ]
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Anheuser-Busch InBev is poised to launch Bud Light Seltzer as part of a new product blitz, according to reports from two beer trade publications. Citing sources from the brewer’s distributor meeting this week, Beer Business Daily reported that the brewer was developing a seltzer line extension... Continue reading at Advertising Age
[ Advertising Age | 2019-09-13 13:12:06 UTC ]
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A month after longtime AMC Networks ad sales executive Scott Collins parted ways with the home of “The Walking Dead” and “Killing Eve,” the cable programmer has tapped a mainstay from the magazine world to oversee its linear TV and digital inventory. AMC this afternoon announced that it has... Continue reading at Advertising Age
[ Advertising Age | 2019-09-03 23:26:31 UTC ]
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Hachette has paid tribute to its “incredibly charming and generous” international sales executive Melvyn Munyua, who has died in a drowning accident. Continue reading at The Bookseller
[ The Bookseller | 2019-07-23 07:22:33 UTC ]
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If you want to see what’s driving ad spending, just look at the gains: The biggest U.S. internet companies—including the likes of Amazon, Facebook and Uber—are powering the ad market as they double down on their own marketing. That’s the key takeaway from the 64th annual Ad Age Leading National... Continue reading at Advertising Age
[ Advertising Age | 2019-06-28 09:00:00 UTC ]
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When it comes to ad spending, the FANG gang has developed some serious teeth. For the first time, all four FANG companies—Facebook, Amazon, Netflix and Google parent Alphabet—rank among the top 100 spenders in Ad Age Leading National Advertisers 2019. FANG—Wall Street lingo for these internet... Continue reading at Advertising Age
[ Advertising Age | 2019-06-25 07:00:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today It’s Cannes Lions time. If you’re on the French Riviera for the ad... Continue reading at Advertising Age
[ Advertising Age | 2019-06-17 10:00:00 UTC ]
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Having Zambonied the St. Louis Blues on their home ice by a score of 5-1, the Boston Bruins on Sunday night ensured that the 2019 Stanley Cup Final will go the full seven games. And while hockey fans are happy to see the season get extended by another three regulation periods, NBC is downright... Continue reading at Advertising Age
[ Advertising Age | 2019-06-10 21:23:47 UTC ]
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Gains in nonfiction in the week ended May 18, 2019, helped lift unit sales of print books 2.6% over the comparable week in 2018 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-24 04:00:00 UTC ]
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Party is comfortably biggest spender on online election ads, as other parties hold backChange UK has run a last-minute Facebook advertising campaign to try to shore up its support amid dismal poll ratings for the European elections, but most other parties have mostly avoided large spending on... Continue reading at The Guardian
[ The Guardian | 2019-05-23 05:00:40 UTC ]
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A slew of promotions came to Hachette Book Group's sales department this week that are related to a restructuring of the department due in part to the departure of some employees . Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-22 04:00:00 UTC ]
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Led by sales of the graphic novel format, total sales of graphic novels and periodical comics in the U.S. and Canada were approximately $1.09 billion in 2018, according to a joint estimate by trade news sites ICv2 and Comichron. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-03 00:00:00 UTC ]
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Credited by some to a growing post-Soviet interest in authoritative information, the Russian book business reportedly sees substantial gains for nonfiction. The post Nonfiction Sales Growth in the Russian Book Market Expected to Continue This Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-05-01 00:00:00 UTC ]
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Electronic Arts Inc. is leading an index of video-game publishers to the highest in more than two months as new data Thursday suggests digital game spending worldwide has grown.Gamers spent $8.2 billion on digital titles across console, personal computer and mobile devices in February, a 2... Continue reading at Advertising Age
[ Advertising Age | 2019-03-22 00:00:00 UTC ]
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Baltimore Mayor Catherine E. Pugh did not fully disclose the $500,000 business relationship she started in 2011 with the University of Maryland Medical System during the time she was a state senator, a period during which she sat on the hospital network’s board of directors and oversaw issues... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-03-16 00:00:00 UTC ]
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The Publishers Association (PA), in partnership with the Department for International Trade (DIT), has launched a digital toolkit to help publishers grow their export sales. Continue reading at The Bookseller
[ The Bookseller | 2019-03-14 00:00:00 UTC ]
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Total revenue at B&N in the third quarter ended January 26, 2019 was flat at $1.23 billion as retail sales rose 0.3% and Nook revenue fell 21%. Comparable sales were up 1.1%, but earnings fell slightly. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-07 00:00:00 UTC ]
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