Shoppers appear unfazed by a potential recession, tariff uncertainty and an impeachment inquiry in Washington. The National Retail Federation, which released its annual holiday sales forecast Thursday, says retail sales will increase between 3.8 percent and 4.2 percent during the last two months of the year, compared with the year-earlier period. That’s a total of as much as $730.7 billion for the crucial holiday period. “It’s a strong forecast despite all that uncertainty,” Matthew Shay, president and CEO of the NRF, said on a call with reporters. He noted that last year’s holiday spending was “unusually low” and increased in the low-2-percent range only. At the time, consumers were navigating factors such as the government shutdown and early tariff talks. Whether shoppers spend or not, retailers will be ready with ads. During the first half of 2019, such marketers spent $7 billion, or 4 percent more on advertising than the year-earlier period, according to Kantar data. Kantar executives expect advertising over the holiday to increase. “The holiday season is still a critical period of the year for retailers,” says Jon Swallen, chief research officer at Kantar, noting that advertisers need to keep pace with or out-spend competitors. In a report, Kantar outlined digital media as a key spending area for advertisers, in keeping with the growth of Cyber Monday and online shopping during the Thanksgiving holiday weekend. The NRF predicts online buying, and other non-store... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-03 19:49:51 UTC ]
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Books by Bruce Springsteen and Amy Schumer have helped Simon & Schuster to an 11% year-on-year increase in its third quarter revenue to $226m (£181m). Continue reading at The Bookseller
[ The Bookseller | 2016-11-05 00:00:00 UTC ]
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Revenue increased 11% in the third quarter of 2016 at Simon & Schuster, while and earnings rose by $1 million, to $44 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-03 00:00:00 UTC ]
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WH Smith saw strong sales from its Zoella Book Club launch over summer, but general book sales were down 2% like-for-like for the retailer in the year ending 31st August 2016. Continue reading at The Bookseller
[ The Bookseller | 2016-10-14 00:00:00 UTC ]
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Fiction and picture books are likely to take the lion’s share of sales over the Christmas period, although this year’s YA and teen offering is not as strong, according to a number of children’s booksellers. Florentyna Martin, children’s buyer at Waterstones, said younger fiction is particularly... Continue reading at The Bookseller
[ The Bookseller | 2016-10-10 00:00:00 UTC ]
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Footfall at shops across the UK fell over the Bank Holiday weekend, but several independent bookshops have reported an increase in sales, with more visitors than usual. Continue reading at The Bookseller
[ The Bookseller | 2016-08-31 00:00:00 UTC ]
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A digital advertising battle royale is taking shape, as Facebook appears to be moving forward with plans to compete against Google for programmatic ad dollars that have historically been dominated by the search giant.Facebook has a simple strategy: bring advertiser demand from the Facebook... Continue reading at Advertising Age
[ Advertising Age | 2016-08-25 00:00:00 UTC ]
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Wattpad is allowing writers to generate income from stories posted on their site through external adverts. Continue reading at The Bookseller
[ The Bookseller | 2016-08-18 00:00:00 UTC ]
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News Corp., the Wall Street Journal and New York Post publisher controlled by billionaire Rupert Murdoch, reported fiscal fourth-quarter profit that missed analysts' estimates as a decline in ad sales outweighed an increase in digital revenue in its real estate business.Earnings, excluding some... Continue reading at Advertising Age
[ Advertising Age | 2016-08-09 00:00:00 UTC ]
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Scholastic is printing 4.5m copies of playscript Harry Potter and the Cursed Child for the North American market, in the midst of record-breaking pre-sales ahead of its global release on 31st July. Continue reading at The Bookseller
[ The Bookseller | 2016-07-28 00:00:00 UTC ]
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Advertising on the websites of premium publishers, such as The New York Times and Hearst properties, is three times as effective as it is on those of nonpremium publishers at boosting brand favorability and making users more likely to recommend products or services, according to a study by... Continue reading at AdWeek
[ AdWeek | 2016-07-15 00:00:00 UTC ]
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Sales shot up for Kathi Lipp’s 2009 ‘The Husband Project’ with the launch of an online Bible. Plus, Jan Karon maintained the top perch in Religion Fiction for the second month in a row. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-13 00:00:00 UTC ]
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Oxford University Press saw headline growth of 1.7%, 1% on a like-for-like basis (at constant exchange rates), in the year to end March 2016, according to its latest Annual Report. Financial details are slim, but turnover stood at £781m (up from £767m the previous year) while profit dropped 8%... Continue reading at The Bookseller
[ The Bookseller | 2016-07-07 00:00:00 UTC ]
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The sad news of Muhammad Ali's death, which broke late last week, has resulted in publishers rushing to get their new Ali titles into stores, and a run on available backlist titles about the iconic boxer and activist. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-09 00:00:00 UTC ]
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Joan G Robinson’s 1967 classic children’s novel When Marnie Was There has received an international sales boost thanks to the Japanese animation version, as agent Caroline Sheldon has sold the rights to 10 countries. Continue reading at The Bookseller
[ The Bookseller | 2016-05-17 00:00:00 UTC ]
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Adult colouring book craze and 150th anniversary of Alice in Wonderland helped revival in traditional publishing last yearSales of printed books have grown for the first time in four years, lifted by the adult colouring book craze and 150th anniversary of Alice in Wonderland, as ebooks suffered... Continue reading at The Guardian
[ The Guardian | 2016-05-13 00:00:00 UTC ]
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Steven Furtick’s latest, ‘(Un)Qualified,’ debuted at #4 on our Religion Nonfiction bestsellers list for the month of March, while five books with a presence in Hollywood ranked among the top 10 in Religion Fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-13 00:00:00 UTC ]
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Apple suffered a final defeat in its legal fight with the US Justice Department over ebooks this week, when the Supreme Court refused to hear the company's appeal. Continue reading at Stuff
[ Stuff | 2016-03-09 00:00:00 UTC ]
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If you visit Playboy.com between now and St. Patrick's Day (March 17), you'll see ads for Tullamore D.E.W., the blended Irish whiskey. Then, if you jump onto Instagram, you'll be retargeted with a 30-second video commercial from the same marketer. Such retargeting isn't at all new, but... Continue reading at AdWeek
[ AdWeek | 2016-03-08 00:00:00 UTC ]
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Facebook Atlas, the social platform's ad server that extends far beyond its own site and apps, is getting a few noteworthy updates today. The Menlo Park, Calif.-based company is announcing Offline Actions, which lets Atlas-using marketers upload their own point-of-sale data and view it... Continue reading at AdWeek
[ AdWeek | 2016-03-07 00:00:00 UTC ]
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The bookseller will sell limited-edition, exclusive versions of graphic novels with variant covers at its stores around the world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-26 00:00:00 UTC ]
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