What recession? Holiday sales expected to rise amid boost in ad spend

Shoppers appear unfazed by a potential recession, tariff uncertainty and an impeachment inquiry in Washington. The National Retail Federation, which released its annual holiday sales forecast Thursday, says retail sales will increase between 3.8 percent and 4.2 percent during the last two months of the year, compared with the year-earlier period. That’s a total of as much as $730.7 billion for the crucial holiday period. “It’s a strong forecast despite all that uncertainty,” Matthew Shay, president and CEO of the NRF, said on a call with reporters. He noted that last year’s holiday spending was “unusually low” and increased in the low-2-percent range only. At the time, consumers were navigating factors such as the government shutdown and early tariff talks. Whether shoppers spend or not, retailers will be ready with ads. During the first half of 2019, such marketers spent $7 billion, or 4 percent more on advertising than the year-earlier period, according to Kantar data. Kantar executives expect advertising over the holiday to increase. “The holiday season is still a critical period of the year for retailers,” says Jon Swallen, chief research officer at Kantar, noting that advertisers need to keep pace with or out-spend competitors. In a report, Kantar outlined digital media as a key spending area for advertisers, in keeping with the growth of Cyber Monday and online shopping during the Thanksgiving holiday weekend. The NRF predicts online buying, and other non-store... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-03 19:49:51 UTC ]
News tagged with: #cyber monday #direct impact #consumer confidence #physical stores #digital media

Other Publishing stories related to: ' What recession? Holiday sales expected to rise amid boost in ad spend '

Earnings Rise 8% at HC Despite Sales Drop

HarperCollins reported a decline in quarterly revenue with total sales down 7%, to $328 million, for the first period ended September 30, 2013. EBITDA, however, rose 8%, to $43 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales drop #harpercollins reported #quarterly revenue #total sales

The B-to-B Benefits of Pursuing Mobile Ad Sales

When the Interactive Advertising Bureau (IAB) released its “IAB Internet Advertising Report” in October 2013, one thing was clear: While digital remained strong, it was mobile that was quickly becoming a powerhouse. According to the report, in the first half of 2013, total mobile revenues surged... Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$3 billion

Instagram Rolls Out In-Stream Ads As Facebook Seeks to Boost Mobile Revenue

Instagram's cautious roll-out of its in-stream ads is now underway.U.S. users who open the app in the coming week will see an "educational ad" from Instagram itself, according to a blog post. Confirmed advertisers to follow it are Adidas, Ben & Jerry's, Burberry, General Electric, Levi's,... Continue reading at Advertising Age

[ Advertising Age | 2013-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #coming week #general electric #michael kors

Daunt: sales rise at revamped Waterstones

The refurbished Waterstones stores are seeing overall sales growth of between 5%–10%, m.d.... Continue reading at The Bookseller

[ The Bookseller | 2013-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales rise #sales growth

Academic season sales boost book market

The value of the printed book market rose for a third consecutive week last week. It was helped... Continue reading at The Bookseller

[ The Bookseller | 2013-09-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consecutive week

Profits Rise at RH Despite Sales Decline

Random House parent company Bertelsmann reported this morning that profits at RH rose to 117 million euros from 113 million euros in the first half of 2012 despite a 3.4% sales decline to 915 million euros. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #profits rise #sales decline

Sales Rise at HMH, Loss Cut

With sale up in both its education and trade groups, total revenue at Houghton Mifflin Harcourt rose 5% in the second quarter ended June 30, 2013 compared to the second quarter of 2012. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales rise #total revenue

Times gains digital subscribers, but ad sales drop

New York Times Co., the newspaper publisher controlled by the Ochs-Sulzberger family, reported second-quarter profit that beat analysts' estimates as it drew more subscribers for its digital editions.Excluding some items, profit was 14 cents a share, the company said today in a statement.... Continue reading at Crains New York

[ Crains New York | 2013-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital offerings #arthur sulzberger #digital efforts

Could Limited-Time Fixed Book Pricing Boost Backlist Sales?

Could limiting the period for fixed book prices give a needed boost to backlist sales by allowing retailers to discount after the initial buying frenzy is over? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #needed boost #backlist sales

Book sales boosted by Father's Day

Sales of books jumped to a 2013 high last week, boosted by Father's Day, according to figures obtained by the book trade website, The Bookseller. Continue reading at BBC News

[ BBC News | 2013-06-19 00:00:00 UTC ]
More news stories like this |

Consumer rights bill 'will boost sale of digital content'

Richard Mollet, chief executive of The Publishers Association, has welcomed the "clarity... Continue reading at The Bookseller

[ The Bookseller | 2013-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #richard mollet #publishers association

Barnes & Noble drops Nook prices, eyes Mother's Day sales boost

Barnes & Noble knows it's not winning the tablet race by any margin, but the book retailer is hoping for a big boost for Mother's Day. Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #book retailer #big boost

Fifty Shades boosts UK book sales

The UK's Publishers Association reveals that spending on digital books rose by 66% in 2012. Continue reading at BBC News

[ BBC News | 2013-05-01 00:00:00 UTC ]
More news stories like this |

Children's book sales boosted by half-term break

Sales of books for children surged in the UK last week, as schools broke for the spring half-term... Continue reading at The Bookseller

[ The Bookseller | 2013-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #schools broke

Amazon tax fallout boosts indie Christmas sales

The majority of independent booksellers saw a Christmas sales rise in 2012, with fall-out from... Continue reading at The Bookseller

[ The Bookseller | 2013-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent booksellers

Barnes & Noble says holiday sales disappointing, Nook has new investor

Bookstore chain Barnes & Noble said Friday its holiday sales look disappointing and that publisher Pearson Plc took a 5% stake in its Nook e-reader business. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-12-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #holiday sales #5% stake