Facebook is testing mobile ads that appear on apps other than its own, the company said. In a post today, Facebook says the test is for a mobile ad network it is creating. It marks an important step for the social network, showing its sponsored content outside its own properties is key to driving revenue growth. “While we have run similar tests in the past, this current test is more like a mobile ad network in that we are working directly with a small number of advertisers and publishers rather than an outside ad-serving platform,” Facebook said in its blog post. The announcement was short on details like which apps would receive the ads, and Facebook said it would not release more information. Some users should start seeing the sponsored content on partner mobile properties, however. “The current test is limited to a few advertisers and partners, and we will share more details over the coming months,” Facebook said. Continue reading at 'AdWeek'
[ AdWeek | 2014-01-22 00:00:00 UTC ]
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Facebook is rolling out a bunch of new live video features, including a video section that will prioritize live content above on-demand videos. Publishers like Business Insider and The Washington Post expect the new features to grow viewership on the platform. And with a dedicated section, clear... Continue reading at Digiday
[ Digiday | 2016-04-06 00:00:00 UTC ]
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Facebook has created a video hub that will roll out in the coming weeks for its flagship mobile app. According to a TechCrunch story, a button for the hub will receive prominent placement in the Facebook app and often highlight live video—though it will offer recorded clips as well. ... Continue reading at AdWeek
[ AdWeek | 2016-04-06 00:00:00 UTC ]
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Payments to BuzzFeed and others reflects Facebook’s desire to ensure Live has sufficient engaging contentFacebook is paying news publishers and broadcasters, including the New York Times, BuzzFeed and Sky, to provide content on its live video service.Video has become a priority for Facebook and... Continue reading at The Guardian
[ The Guardian | 2016-04-06 00:00:00 UTC ]
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We asked publishing pros at yesterday's Digiday Publishing Summit for their scout's-honor stance on how they're pitching native, who's buying, and more. Here's what they said in 5 charts. Sponsor content by Nativo. The post Infographic: 50 percent of publishers recruit editors to create native... Continue reading at Digiday
[ Digiday | 2016-04-01 00:00:00 UTC ]
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Social media, once considered the side door to a publisher's site, is rapidly becoming the primary entry point for new readers. These readers move in and out of content differently than traditional web site visitors. Social visitors are new, they’re likely to stay that way, and even if they... Continue reading at Digiday
[ Digiday | 2016-04-01 00:00:00 UTC ]
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The Atlantic was an "alpha" partner for Facebook's Instant Articles program. It is now pushing 98 percent of its new content to Facebook. Kim Lau, vp and gm of The Atlantic, said the results are mixed. It hasn't seen a negative impact, but it hasn't seen a giant benefit, either. One outstanding... Continue reading at Digiday
[ Digiday | 2016-03-31 00:00:00 UTC ]
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Marketers interested in buying targeted video advertising on Facebook and Instagram based on television viewership and publisher data can now do so through TubeMogul, a programmatic advertising platform. Emeryville, Calif.-based TubeMogul's new integration with Facebook allows a brand to hit a... Continue reading at AdWeek
[ AdWeek | 2016-03-31 00:00:00 UTC ]
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Facebook and KLM revealed Wednesday that the airline's customers can get flight confirmation, access boarding passes, receive check-in reminders and view flight status updates via Facebook Messenger. Through April 20, users of KLM's service on Facebook Messenger will have a chance to win two... Continue reading at AdWeek
[ AdWeek | 2016-03-31 00:00:00 UTC ]
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The media company behind Cook's Illustrated and Cook's Country is creating a new vertical all about the science of cooking. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-25 00:00:00 UTC ]
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Facebook has developed a technology that will allow publishers to broadcast TV-quality live video on the platform, according to sources. Whereas before Facebook live video only required a smartphone or tablet to record content, now top publishers like TV networks will be able to stream content... Continue reading at Digiday
[ Digiday | 2016-03-25 00:00:00 UTC ]
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The concept of micropayments for news is gaining appeal as publishers face a new threat to their ad revenue with the rise of ad blocking. On March 23, the concept will get a big endorsement when vendor Blendle launches in beta in the U.S. with big-name publishers including The New York Times,... Continue reading at Digiday
[ Digiday | 2016-03-23 00:00:00 UTC ]
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French publisher Libération has gone all in on Facebook Instant Articles, publishing all 150 daily articles to the platform, according to Libération's head of digital, Xavier Grangier. Since January it has found time spent on articles has increased 33 percent to over four minutes, according to... Continue reading at Digiday
[ Digiday | 2016-03-23 00:00:00 UTC ]
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A group of French publishers are starting a week long trial against ad blocking. The joint approach was announced in December by online publishing trade body Geste. However it has not set a standard, so all publishers are free to take their own approach. L’Equipe is blocking content unless users... Continue reading at Digiday
[ Digiday | 2016-03-22 00:00:00 UTC ]
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Serving engaging content, experimenting with site design, and improving latency are key in boosting ad viewability. The post IAB Releases New Ad Viewability Tactics for Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-22 00:00:00 UTC ]
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Say goodbye to productivity: There’s a seriously addictive game of basketball going on via Facebook messenger, complete with celebratory emojis every time you score. Send a basketball emoji to a friend, or a group. Then click on the emoji to open your game. Boom. It seems simple enough at first.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-21 00:00:00 UTC ]
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Facebook Live video has caught fire in the U.S., but in the U.K., the trend has less traction. But this is sure to grow. U.K. publishers are experimenting with Facebook Live video across politics, live-event streaming and, most popularly, in sports. The BBC’s "Match of the Day" was first using... Continue reading at Digiday
[ Digiday | 2016-03-21 00:00:00 UTC ]
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A quarter of the teams competing in this year’s March Madness men’s college basketball tournament have published a live video on Facebook. For many teams, the appeal of Facebook live video is that it’s easy to setup, often requiring only one shooter, and the reach that Facebook can offer as a... Continue reading at Digiday
[ Digiday | 2016-03-19 00:00:00 UTC ]
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Magazine giant Hearst is rolling out its native ad product Shared Spaces to all 84 of its global markets, powered by its media operating system. This same same system provides a dashboard through which local editors in each market can continuously comb through what content is trending across... Continue reading at Digiday
[ Digiday | 2016-03-18 00:00:00 UTC ]
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BookExpo America will introduce a new digital network at this year’s event that organizers say will help facilitate communication among attendees.The BEA Network will include access to PubMatch. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-18 00:00:00 UTC ]
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A record 57% of marketers and agencies are allocating 20% or more of budgets to digital advertising, including 23% who earmark more than half of their spending for digital, according to the most recent in a series of studies published by RBC Capital Markets in partnership with Ad Age. Two... Continue reading at Advertising Age
[ Advertising Age | 2016-03-17 00:00:00 UTC ]
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