Lorene Cary is the author of the memoir Black Ice, three novels, a book for young readers, and a play, My General Tubman. Her one-act opera and memoir, Ladysitting, explores the author’s relationship and time spent with her grandmother Nana, a fierce and independent woman who managed a business... Continue reading >> [ Source: Literrary Hub | 2020-06-19 21:30:48 UTC ]
In today’s information-rich, mobile-centric world, people are more distracted than ever. Marketers used to be able to rely on TV ads or billboards to get in front of consumers. Now they must think mobile-first. Earlier this year, we hit a remarkable milestone: According to eMarketer, Americans... Continue reading >> [ Source: Advertising Age | 2019-10-22 15:19:20 UTC ]
While there’s been much deliberation over the best marketing strategies of direct-to-consumer brands, and how those have evolved as the main digital channels like Facebook and Google have become oversaturated and increasingly expensive, there’s been less time spent on the early-days PR... Continue reading >> [ Source: Digiday | 2019-06-07 04:01:57 UTC ]
The millennial-aimed publisher has cut its editorial output by two-thirds and now measures videos and stories based on time spent rather than view counts. The post After years of chasing Facebook traffic, Mic goes for ‘deliberate distribution’ appeared first on Digiday. Continue reading >> [ Source: Digiday | 2018-04-25 00:00:00 UTC ]
Newspaper publishers hunting for subscriber revenue have keyed in on new metrics. The post In an era of loyalty, newspaper publishers focus on time spent and frequency appeared first on Digiday. Continue reading >> [ Source: Digiday | 2018-02-19 00:00:00 UTC ]
From a memoir of time spent in space to the latest works by well-known authors such as Rupi Kaur and Jennifer Egan, the books being released in October are a varied group. Check out the titles that Amazon editors liked the best, with thoughts from Amazon senior editor Chris Schluep. Continue reading >> [ Source: The Christian Science Monitor | 2017-10-03 00:00:00 UTC ]
For most news publishers, their audiences increasingly prefer visiting them on mobile devices. Forbes faced this problem acutely, with half its audience coming to it on mobile devices. So it created card-like formats to replace text-based stories. The financial news publisher said its new... Continue reading >> [ Source: Digiday | 2016-09-15 00:00:00 UTC ]
At Gawker Media, co-founder Nick Denton has made commenting a particular obsession, even building an in-house online commenting system, Kinja. The quality of that discussion doesn’t always carry over to Facebook, though. So Gawker built a tool to pull in comment threads to run at the end of its... Continue reading >> [ Source: Digiday | 2016-07-01 00:00:00 UTC ]
A range of titles celebrating this hard-to-translate aspect of the country’s culture is being lined up to tap the appetite for all things NordicForget the bloody crime novels of Henning Mankell and Jo Nesbø and the bleak crime television of The Bridge and The Killing. The latest Scandinavian... Continue reading >> [ Source: The Guardian | 2016-06-11 00:00:00 UTC ]
Publishers are starting to see the results of Facebook Instant Articles, which launched widely last month, giving them a way to post fast-loading content directly to the social network. One publisher, on background, shared a week’s worth of data that showed the reach of Instant Articles versus... Continue reading >> [ Source: Digiday | 2016-05-13 00:00:00 UTC ]
French publisher Libération has gone all in on Facebook Instant Articles, publishing all 150 daily articles to the platform, according to Libération's head of digital, Xavier Grangier. Since January it has found time spent on articles has increased 33 percent to over four minutes, according to... Continue reading >> [ Source: Digiday | 2016-03-23 00:00:00 UTC ]
Random House Books has bought a book about the importance of spending time alone. Senior editor Harry Scoble bought UK and Commonwealth rights to Solitude by Michael Harris from Anne McDermid at Anne McDermid and Associates. Harris’ début, The End of Absence (Portfolio Penguin), explored the... Continue reading >> [ Source: The Bookseller | 2015-04-11 00:00:00 UTC ]
Since Tumblr first introduced in-stream sponsored posts in Spring 2013, more than 300 paid advertisers have gotten on board. The brand publishers contribute to an ecosystem of content creators and users who have posted more than 98.4 billion items, at an average rate of 83.3 million posts a day.... Continue reading >> [ Source: AdWeek | 2014-12-16 00:00:00 UTC ]
Time-based metrics are used by almost every leading publisher to measure themselves, but there's been hesitancy to transact on the basis of numbers like time spent and ad exposure time. That could change soon though as a member Continue reading >> [ Source: Folio Magazine | 2014-10-24 00:00:00 UTC ]