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Snapchat Receives Poor Grades From Marketers

It might be early days, but marketers are seeing little return when advertising on Snapchat. They also seem more interested in spending ad dollars on the company's newfound rival: Instagram.That's according to a series of studies published by RBC Capital Markets in partnership with Ad Age, where... Continue reading at 'Advertising Age'

[ Advertising Age | 2017-03-14 00:00:00 UTC ]
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Marketers Still Eager to Increase Spending on Facebook and Google, Study Finds

A record 57% of marketers and agencies are allocating 20% or more of budgets to digital advertising, including 23% who earmark more than half of their spending for digital, according to the most recent in a series of studies published by RBC Capital Markets in partnership with Ad Age. Two... Continue reading at 'Advertising Age'

[ Advertising Age | 2016-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital spend #digital advertising #study finds #studies published