It might be early days, but marketers are seeing little return when advertising on Snapchat. They also seem more interested in spending ad dollars on the company's newfound rival: Instagram.That's according to a series of studies published by RBC Capital Markets in partnership with Ad Age, where some 1,600 marketers were surveyed in an attempt to gauge the pulse of the digital advertising industry. The sobering news underscores the uphill battle Snapchat faces as other platforms like Facebook-owned Instagram and Messenger mimic its features. It also shows Snapchat is a far cry from being in similar company to Google or Facebook, which both received significantly higher marks from marketers.Between Twitter, Facebook, LinkedIn, Google, Yahoo, AOL and YouTube, Snapchat only outperformed AOL in terms of ROI, scoring a 3.43 out of a possible 8 points, according to the survey (AOL scored a 2.88). Google (6.98) and Facebook (6.72) led the pack, performing nearly twice as better than Snapchat, RBC said. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-03-14 00:00:00 UTC ]
Data privacy requirements and consumer expectations are driving corporations to rethink how they syndicate content. Since the early days of the modern internet, the creation and consumption of digital content has been steadily rising. Unsurprisingly, this has led to an increased focus on... Continue reading at Fast Company
[ Fast Company | 2024-09-17 16:24:38 UTC ]
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We've got our first big announcement of Gamescom: Borderlands is back. Borderlands 4 is the next entry in the franchise from Gearbox Software and 2K Games. It's due to arrive in 2025. There's no gameplay in the announcement video released today. While that's a touch disappointing, it isn't much... Continue reading at Engadget
[ Engadget | 2024-08-20 19:42:27 UTC ]
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The Boys may be one season away from ending but it’s not done caking your screens with blood and torn muscle tissue. Cast member Jensen Ackles who plays Soldier Boy on The Boys revealed at the San Diego Comic-Con that Amazon will produce a prequel of the superhero show called Vought Rising. The... Continue reading at Engadget
[ Engadget | 2024-07-26 20:10:58 UTC ]
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A federal judge has ruled against the Internet Archive in its high-profile case against a group of four US publishers led by Hachette Book Group. Per Reuters, Judge John G. Koeltl declared on Friday the nonprofit had infringed on the group’s copyrights by lending out digitally scanned copies of... Continue reading at Engadget
[ Engadget | 2023-03-25 16:46:29 UTC ]
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Almost four years after it was announced, Pokémon Sleep, a mobile game that tracks your sleep, is finally on the way. According to yesterday's Pokémon Presents event, it’ll arrive sometime this summer, after it was meant to debut in 2020. It features Snorlax (of course) and Professor Neroli, a... Continue reading at Engadget
[ Engadget | 2023-02-28 12:15:44 UTC ]
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In one of my favorite pages of The Keeper, Kelcey Ervick‘s graphic memoir about her time as a goalie in the early days of Title IX, Ervick is, at this point, no longer a teenage soccer player. Time has passed, and she’s now a wife and a mother trying to take herself seriously as a … The post... Continue reading at The Millions
[ The Millions | 2023-01-11 11:00:04 UTC ]
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Michael Dirda recalls a time of typewriters and landlines, of putting together a newspaper section that captured the joy of literature and love of reading. Continue reading at The Washington Post
[ The Washington Post | 2022-09-22 15:00:54 UTC ]
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On June 1, 1940, our correspondent in London reported on the challenges British publishers faced in the early days of World War II. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-03 04:00:00 UTC ]
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Apple just marked the end to one of the most important product lines in its history. The company has discontinued the iPod touch, which will only be available in stores "while supplies last." Not surprisingly, the company maintained that the "spirit of iPod" continues in other products,... Continue reading at Engadget
[ Engadget | 2022-05-10 16:14:33 UTC ]
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Lit Hub is pleased to reveal the cover for Pulitzer-winning author Elizabeth Strout’s latest novel Lucy by the Sea, which will be published by Random House this September. In Lucy by the Sea, Strout follows Lucy—the protagonist of My Name is Lucy Barton and Oh William!—through the early days of... Continue reading at Literrary Hub
[ Literrary Hub | 2022-03-22 18:56:21 UTC ]
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A few months back, Blade Runner director Ridley Scott said a live-action series set in that universe is in the works. The project looks to be a step closer to reality, as Amazon Studios has reportedly put it in development. Amazon's TV and film production arm is said to be fast tracking scripts... Continue reading at Engadget
[ Engadget | 2022-02-11 18:28:55 UTC ]
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What launched as a sort of support group in the early days of Covid-19, Friends & Fiction celebrated its 100th episode on November 24. PW caught up with show's creators and hosts, Mary Kay Andrews, Kristin Harmel, Kristy Woodson Harvey, and Patti Callahan Henry, to talk about the remarkable... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-30 05:00:00 UTC ]
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Amazon is the Standard Oil of the 21st century. Its business operations and global reach dwarf those of virtually every other company on the planet — and exceed the GDP of more than a few countries — illustrating the vital importance innovation has on the modern economy. In his latest book, The... Continue reading at Engadget
[ Engadget | 2021-10-16 15:30:33 UTC ]
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Alex Tresniowski explains the impact of Ida B. Wells on the quest for equal justice. Continue reading at The Washington Post
[ The Washington Post | 2021-03-19 12:00:00 UTC ]
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A brief guide to the evolution of comic book art styles, from the early days of comic strips to present day. Continue reading at Book Riot
[ Book Riot | 2020-08-06 10:35:00 UTC ]
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On June 1st, a group of book publishers—Hachette Book Group, HarperCollins Publishers, John Wiley & Sons, and Penguin Random House, all member companies of the Association of American Publishers—filed a copyright infringement lawsuit against the Internet Archive, whose “National Emergency... Continue reading at Literrary Hub
[ Literrary Hub | 2020-06-01 17:48:23 UTC ]
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How good it was to be forced to read some funny novels in the early days of the virus crisis. A judge’s lot in the Everyman Wodehouse Prize for Comic Fiction - for which the shortlist was announced last week - is usually a happy one. True, it is also a reminder that humour on the page needs... Continue reading at The Bookseller
[ The Bookseller | 2020-06-01 07:29:18 UTC ]
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By 2025, industry analyst firm IDC predicts that 30 percent of all data will be real-time. The avalanche of streaming data frameworks, libraries and processing engines has created a massive learning curve for developers. We spoke with Craig Blitz, product director of cloud native application... Continue reading at Betanews
[ Betanews | 2019-11-27 10:04:35 UTC ]
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Anne Gardiner Perkins tells the story of the school’s early days as a coed campus. Continue reading at The Washington Post
[ The Washington Post | 2019-11-22 01:56:07 UTC ]
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