Marketers Still Eager to Increase Spending on Facebook and Google, Study Finds

A record 57% of marketers and agencies are allocating 20% or more of budgets to digital advertising, including 23% who earmark more than half of their spending for digital, according to the most recent in a series of studies published by RBC Capital Markets in partnership with Ad Age. Two percent said they plan to decrease their digital spend, while 82% said they plan to spend more, the study found.Repondents again said they believed Google provided the best ROI, followed by Facebook, YouTube, Twitter, LinkedIn, Yahoo and AOL. Twitter was the only platform where respondents' perception of ROI declined since the prior survey, in September 2015.Sixty-two percent of respondents said they plan to increase their spending on Facebook in the next year, compared with 54% for Google, 48% for YouTube and 32% for Twitter. Other respondents said they planned to cut spending on the platforms: 9% of respondents for Facebook, 10% for Google, 8% for YouTube and 23% for Twitter. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-03-17 00:00:00 UTC ]
News tagged with: #digital spend #digital advertising #study finds #studies published

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Marketers Still Eager to Increase Spending on Facebook and Google, Study Finds

[ Advertising Age | 2016-03-17 00:00:00 UTC ]
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Teenagers think Google is cool, study by Google finds

The company funded ‘It’s Lit: A guide to what teens think is cool’, which found that it was more cool than Vice, Nike and FacebookToday’s teenagers think Google and Google brands are cool, research funded by Google has found.Google published “It’s Lit: A guide to what teens think is cool”, a... Continue reading at The Guardian

[ The Guardian | 2017-04-04 00:00:00 UTC ]
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Black creators drive higher media value for marketers, study finds

A new report from Group Black and Nielsen reveals Black creators have larger and more engaged followings than their non-Black peers. Continue reading at Advertising Age

[ Advertising Age | 2023-06-13 14:00:00 UTC ]
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New Study Finds Google Receives an Estimated $4.7 Billion in Revenue from News Publishers’ Content

The News Media Alliance today published findings from a new study that analyzes how Google uses and benefits from news. Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-06-10 15:10:50 UTC ]
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Older people more likely to share fake news on Facebook, study finds

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[ The Guardian | 2019-01-10 00:00:00 UTC ]
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Marketers Look to Diversify Their Online Spending, Survey Finds

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[ Advertising Age | 2015-10-08 00:00:00 UTC ]
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Facebook algorithms no match for users' own decisions on feeds, study finds

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[ The Guardian | 2015-05-07 00:00:00 UTC ]
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Why Increased Competition for Marketing Spend is Bad News for Print Media

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[ Editor & Publisher | 2012-08-24 00:00:00 UTC ]
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Google and Facebook urged by EU to label AI-generated content

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[ The Guardian | 2023-06-05 13:06:04 UTC ]
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Byron Allen threatens to sue more advertisers in push to increase Black media spend

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[ Advertising Age | 2022-09-14 09:30:00 UTC ]
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Many Americans distrust emerging technology, new study finds

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[ Engadget | 2022-03-31 17:00:38 UTC ]
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Southern New Mexico digital marketing firm reports big growth, aims to increase national presence

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[ Silicon Valley Business Journal | 2022-01-27 23:14:12 UTC ]
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New research finds a growing appetite for Australian books overseas, with increased demand in China

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[ The Conversation | 2021-10-18 19:12:38 UTC ]
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Bookshops 'vital' for high street regeneration, study finds

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[ The Bookseller | 2021-09-13 12:21:31 UTC ]
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HCCP New Imprint Dives Deep into Bible Study Market

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[ Publishers Weekly | 2021-04-28 04:00:00 UTC ]
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‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

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[ Digiday | 2021-03-08 05:01:00 UTC ]
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West Virginia newspaper publisher sues Google, Facebook

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[ ABC News | 2021-01-29 23:10:00 UTC ]
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[ Publishers Weekly | 2020-08-31 04:00:00 UTC ]
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Lockdown learning helps education market rise as study guides’ sales surge

Though Nielsen has been unable to provide volume sales throughout the lockdown, the presence of multiple study guides in the bestseller lists points to a relative purple patch for the education sector. Continue reading at The Bookseller

[ The Bookseller | 2020-06-19 11:00:02 UTC ]
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