Facebook is bringing new publishers into its ad network, including Washington Post, Wenner Media and Univision, and the social network now claims to reach a billion people a month outside its own walls.On Thursday, Facebook announced the updated roster to Audience Network, which has become its main ad technology for serving ads outside its own properties. Wenner Media owns Rolling Stone, and Washington Post has become one of the top digital publishers, reaching about 100 million unique visitors in November.Facebook built the ad network for publishers to get another source of ad demand. Meanwhile, advertisers get to extend their campaigns off Facebook and Instagram. It's a highly controlled programmatic advertising platform, and Facebook claims it can target the billion people with the same accuracy it does on its own site. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-01-13 00:00:00 UTC ]
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Facebook is taking the wraps off its mobile ad network after saying the early results helped lead to big gains for apps like Shazam and game makers like Glu Mobile, the developer behind Kim Kardashian: Hollywood. The company said today that the Facebook Audience Network is now open to all... Continue reading at AdWeek
[ AdWeek | 2014-10-07 00:00:00 UTC ]
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When is a print advertorial a native ad? The Washington Post published an ad for Shell in Thursday’s print edition that it’s touting as its first native ad in print. Shell used the ad, which ran on A13, to tell readers about the w ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-10-03 00:00:00 UTC ]
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Google was supposed to uproot digital advertising's foundation. But Facebook may beat the search giant to the punch.Confirming what has become advertising's latest worst-kept secret, Facebook said it will begin applying its user data to ads shown outside the social network through a retooled... Continue reading at Advertising Age
[ Advertising Age | 2014-09-29 00:00:00 UTC ]
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Now that Facebook will include users’ Web behavior to fine-tune targeting, it’s only a matter of time before it expands its ad network to outside publishers, according to marketing experts. Facebook has said that it will gather Web surfing data on users to help advertisers understand... Continue reading at AdWeek
[ AdWeek | 2014-06-16 00:00:00 UTC ]
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By understanding our tastes and habits, Facebook could steal billions of dollars in ads from traditional media and get Madison Avenue out of the stone age.Facebook has never been a company lacking in foolish ambition--witness Facebook Home, Beacon, Places, and other monumental undertakings. But... Continue reading at Fast Company
[ Fast Company | 2014-01-25 00:00:00 UTC ]
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A Facebook spokesperson told Digiday that the program will not port Facebook-style ad units to other apps, however. Instead, it will simply use its data to target whatever formats those app publishers currently sell. The post Facebook Tries a Mobile Ad Network appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-01-23 00:00:00 UTC ]
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Facebook is testing mobile ads that appear on apps other than its own, the company said. In a post today, Facebook says the test is for a mobile ad network it is creating. It marks an important step for the social network, showing its sponsored content outside its own properties is key to... Continue reading at AdWeek
[ AdWeek | 2014-01-22 00:00:00 UTC ]
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Instagram's cautious roll-out of its in-stream ads is now underway.U.S. users who open the app in the coming week will see an "educational ad" from Instagram itself, according to a blog post. Confirmed advertisers to follow it are Adidas, Ben & Jerry's, Burberry, General Electric, Levi's,... Continue reading at Advertising Age
[ Advertising Age | 2013-10-25 00:00:00 UTC ]
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Today, Mark S. Luckie — the founder of 10,000 Words, and now full-time social media guy at WaPo – invited readers to subscribe to its staff on Facebook. He wrote: Looking to connect with Washington Post reporters and writers on F ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-01-20 00:00:00 UTC ]
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Even though ad exchanges and networks were created to lubricate the buying and selling of digital ad inventory, the system is still far from slippery. One lingering issue is that of transparency: when online publishers cant sell all their inventory directly to advertisers (often at a premium),... Continue reading at AdWeek
[ AdWeek | 2011-07-28 00:00:00 UTC ]
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The Globe and Mail is the new home to the Facebook Political Ad Collector, a browser extension that ProPublica built and Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-07 18:45:03 UTC ]
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Facebook said it expects a fine of up to $5 billion from the Federal Trade Commission, which is investigating whether the social network violated its users' privacy. The company set aside $3 billion in its quarterly earnings reportWednesday as a contingency against the possible penalty but... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-04-25 02:15:00 UTC ]
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News organizations want Facebook to stop treating them like political and issues-based advertisers, claiming that the social network's new rules could negatively impact how the public views journalism.On Monday, media advocacy groups addressed a letter to CEO Mark Zuckerberg requesting that... Continue reading at Advertising Age
[ Advertising Age | 2018-06-12 00:00:00 UTC ]
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Days after Facebook announced that its users watched videos 8 billion times a day, Snapchat told the Financial Times on Sunday that its smaller set of users opened videos 6 billion times a day. See the most-read stories this hour >> The statistics reveal fast growth: Since the spring,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-11-10 00:00:00 UTC ]
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For years Facebook has considered itself a mobile-first company, so it's perhaps not surprising that the company's first attempt to automate the sale of ads running outside of Facebook will be limited to mobile.Mobile app publishers can now sell their in-app display and video ad inventory... Continue reading at Advertising Age
[ Advertising Age | 2015-03-25 00:00:00 UTC ]
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A new Wells Fargo Securities report put ad blocking right alongside viewability as a top challenge facing the digital publishing ecosystem.The report asked whether ad blocking is an existential threat or "just a 'Europe thing'" and netted out somewhere in the middle: "We believe the rapid rise... Continue reading at Advertising Age
[ Advertising Age | 2015-03-13 00:00:00 UTC ]
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Publishers have been exploiting a Facebook loophole with their native ads, making them alluring ad buys in light of decreased Facebook reach for brands. The post When an ad is not an ad on Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-07-24 00:00:00 UTC ]
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Four months after introducing video, Instagram took the natural next step today, telling its over 150 million users their streams would soon include ads too.The company, acquired by Facebook for $736 million in 2012, announced the development in a short blog post it published Thursday afternoon.... Continue reading at Advertising Age
[ Advertising Age | 2013-10-04 00:00:00 UTC ]
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Livestream platform Twitch quietly ended a series of multiyear partnerships in 2023 that it brokered with publishers including Rolling Stone, Complex and Vice, according to three people familiar with the agreements. Twitch invited the publishers to establish channels on... Continue reading at AdWeek
[ AdWeek | 2024-01-18 10:34:51 UTC ]
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England's merged Cambridge University Press & and Assessment reports record revenues and numbers of users in 2022-2023. The post Year End: Cambridge University Press Reports Record £1 Billion in Revenue appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-12-12 20:15:01 UTC ]
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