As part of the deal, Verizon is acquiring a minority stake in BuzzFeed, which will use the telecom giant’s ad platform to reach more customers. Continue reading >> [ Source: Advertising Age | 2020-11-19 19:16:51 UTC ]
Even though ad exchanges and networks were created to lubricate the buying and selling of digital ad inventory, the system is still far from slippery. One lingering issue is that of transparency: when online publishers cant sell all their inventory directly to advertisers (often at a premium),... Continue reading >> [ Source: AdWeek | 2011-07-28 00:00:00 UTC ]
Forbes is launching an ad platform that combines the Forbes Media Network with a new audience segmentation effort called FAST and offers custom units that blend advertising with content according to user preferences. Continue reading >> [ Source: Folio Magazine | 2011-02-22 00:00:00 UTC ]