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As part of the deal, Verizon is acquiring a minority stake in BuzzFeed, which will use the telecom giant’s ad platform to reach more customers. Continue reading at 'Advertising Age'
[ Advertising Age | 2020-11-19 19:16:51 UTC ]
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#buy huffpost
#minority stake
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#digital media
Even though ad exchanges and networks were created to lubricate the buying and selling of digital ad inventory, the system is still far from slippery. One lingering issue is that of transparency: when online publishers cant sell all their inventory directly to advertisers (often at a premium),... Continue reading at 'AdWeek'
[ AdWeek | 2011-07-28 00:00:00 UTC ]
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#long term
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Forbes is launching an ad platform that combines the Forbes Media Network with a new audience segmentation effort called FAST and offers custom units that blend advertising with content according to user preferences. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-02-22 00:00:00 UTC ]
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#ad platform