Forbes Launching Digital Ad Platform

Forbes is launching an ad platform that combines the Forbes Media Network with a new audience segmentation effort called FAST and offers custom units that blend advertising with content according to user preferences. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-02-22 00:00:00 UTC ]
News tagged with: #ad platform

Other Publishing stories related to: 'Forbes Launching Digital Ad Platform'


Forbes Launching Digital Ad Platform

Forbes is launching an ad platform that combines the Forbes Media Network with a new audience segmentation effort called FAST and offers custom units that blend advertising with content according to user preferences. Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad platform


Digital content platforms and streamers pitch new ad formats in short and long-form video on NewFronts day two

On IAB NewFronts day two, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. Continue reading at Digiday

[ Digiday | 2023-05-03 10:01:00 UTC ]
More news stories like this | News stories tagged with: #ad formats #artificial intelligence #digital content


TLC launches digital platform for writers

The Literary Consultancy (TLC) has launched a digital platform to support writers and "safeguard their creativity". Continue reading at The Bookseller

[ The Bookseller | 2020-05-11 01:42:35 UTC ]
More news stories like this | News stories tagged with: #support writers


MediaMath launches new platform to 'clean up' digital media supply chain

Partners on the initiative include the Rubicon Project, Telaria, Acoustic, Akamai, Business Insider, Crackle Plus, Havas Media, IBM Watson, Inscape/Vizio, IRIS.TV, News Corp, Octopus Interactive, Oracle Data Cloud, Publishers Clearing House and White Ops. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-10-02 16:44:44 UTC ]
More news stories like this | News stories tagged with: #rubicon project #business insider #havas media #ibm watson #digital media


SourceMedia Launches New Digital Platform

B2B publisher aims to harness audience engagement, native ad integration with company-wide digital makeover. The post SourceMedia Launches New Digital Platform appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-02-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital platform


Omnipress Launches New Digital Publishing Platform Using Atex Web CMS Technology

Melbourne, FL – Atex, a leading supplier of Content Management, Advertising and Audience workflow solutions (www.atex.com), is pleased to announce that Omnipress, provider of educational content solutions for associations, has released its ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content management


Lagardère Active Launches Unified Digital Platform for the Elle International Network

Editor's Note: This story originally appears on FOLIO: sister site, minonline.com Continue reading at Folio Magazine

[ Folio Magazine | 2013-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sister site


TCS Launches Digital Publishing Platform at MarkLogic 2012

Washington, D.C., May 2, 2012: Tata Consultancy Services (TCS), (BSE: 532540, NSE: TCS) a leading IT services, consulting, and business solutions organization, today announced the launch of its Digital Publishing Platform (DPP) at MarkLogic World 201 ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #today announced


GfK MRI Launches Digital Ad Measuring Service

To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital marketing #gfk mri


'Adweek' Launches Self-Serve Ad Platform

Adweek has partnered with Toronto-based technology company Shiny Ads to create the new Adweek Self-Serve Ad platform. The service now lets anyone upload a 300 x 250 banner ad and secure a set number of impressions for as little as $500. This will allow marketers with any size budget to speak... Continue reading at AdWeek

[ AdWeek | 2011-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #speak directly #great tool #decision makers #generate revenue #online publishers


Cinchcast Launches Audio Platform Cloud Solution for Digital Publishers

Cinchcast, whose technology has been used by BlogTalkRadio since 2006, released a cloud-based audio solution for digital publishers. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers


Direct Line Group is shifting digital ad spending to targeted TV ads

Insurance group Direct Line dumped a large chunk of its digital media for TV in 2017 and could move even more over. The company is one of the largest TV advertisers in the U.K. As Direct Line upped its spending on TV, the business cut the number of display and programmatic online video ads it... Continue reading at Digiday

[ Digiday | 2019-10-24 04:00:05 UTC ]
More news stories like this | News stories tagged with: #large chunk #digital media


'Mad Men' ad exec launches new campaign to win buyer for townhouse

Jerry Della Femina, an icon of the advertising industry whose memoir about Madison Avenue’s rollicking heyday provided fodder for the hit cable series Mad Men, has a new campaign: selling his home.Della Femina and his wife, former TV journalist Judy Licht, have put their Upper East Side... Continue reading at Crains New York

[ Crains New York | 2024-06-12 17:29:24 UTC ]
More news stories like this | News stories tagged with: #good morning #memoir


OCLC Acquires CloudLibrary Digital Content Platform

Nonprofit library technology cooperative OCLC, the company behind WorldCat, has acquired CloudLibrary, a technology platform offering patrons access to digital content through libraries, from library e-book vendor Bibliotheca. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-02 04:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book #digital content


Google sued for $2.3bn by European media groups over digital ad losses

Lawsuit filed by publishers including Axel Springer allege Google ‘abused its dominant position’ in digital ad-techAlphabet’s Google was hit with a €2.1bn ($2.3bn) lawsuit by 32 media groups including Axel Springer and Schibsted on Wednesday, alleging that they had suffered losses due to the... Continue reading at The Guardian

[ The Guardian | 2024-02-28 19:24:36 UTC ]
More news stories like this | News stories tagged with: #lawsuit filed #dominant position #digital advertising #czech republic #publishers including


Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024

Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday

[ Digiday | 2024-02-06 05:01:00 UTC ]
More news stories like this | News stories tagged with: #$7 million #media landscape #digital media


Veristage Launches Insight, an AI Platform for Book Publishers

Insight offers publishers AI tools, including large language models such as ChatGPT and Claude, to analyze documents and generate metrics, editorial and marketing assets, sales material, and other content. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-17 05:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishers


How ad platforms are inflating streaming TV performance

The rise of streaming television has threatened to dethrone Nielsen as the standard-bearer for how every single agency and advertiser measured a TV campaign — creating an even playing field for all parties involved. Now, there are too many new players — such as Samba TV, VideoAmp, Comcore and... Continue reading at Digiday

[ Digiday | 2023-06-20 13:41:01 UTC ]
More news stories like this | News stories tagged with: #ad platforms #playing field #samba tv #nielsen


'New York Times' reports slower digital subscription growth and weakening ad revenue

The paper has been a bright spot for digital media despite falling ad revenue and a slowing growth rate for new subscribers Continue reading at Crains New York

[ Crains New York | 2023-05-10 18:44:39 UTC ]
More news stories like this | News stories tagged with: #bright spot #digital media


Nick Johnson, influential digital media ad leader, dies at 55

Ad world shares memories about Johnson's legacy from the early online publishing world to the creator economy. Continue reading at Advertising Age

[ Advertising Age | 2023-04-20 18:45:34 UTC ]
More news stories like this | News stories tagged with: #creator economy #online publishing #digital media