Facebook Says Its Network Now Serves Ads to Washington Post, Rolling Stone and 1 Billion People a Month

Facebook is bringing new publishers into its ad network, including Washington Post, Wenner Media and Univision, and the social network now claims to reach a billion people a month outside its own walls.On Thursday, Facebook announced the updated roster to Audience Network, which has become its main ad technology for serving ads outside its own properties. Wenner Media owns Rolling Stone, and Washington Post has become one of the top digital publishers, reaching about 100 million unique visitors in November.Facebook built the ad network for publishers to get another source of ad demand. Meanwhile, advertisers get to extend their campaigns off Facebook and Instagram. It's a highly controlled programmatic advertising platform, and Facebook claims it can target the billion people with the same accuracy it does on its own site. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-01-13 00:00:00 UTC ]
News tagged with: #audience network #rolling stone #wenner media #billion people #serving ads

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Carlos Lozada of The Washington Post and David Remnick of The New Yorker Join Pulitzer Board

Carlos Lozada, an associate editor and book critic for The Washington Post, and David Remnick, editor of The New Yorker, Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-11-07 22:53:39 UTC ]
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Bloomsbury to publish Washington Post's Leonnig and Rucker's take on Trump

Bloomsbury will publish a book by Pulitzer Prize-winning Washington Post journalists Carol Leonnig and Philip Rucker on Donald Trump's reinvention of the presidency. Continue reading at The Bookseller

[ The Bookseller | 2019-10-08 01:53:56 UTC ]
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The FBI’s unusual Facebook ads, and bad news on TV ratings: Thursday Wake-Up Call

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[ Advertising Age | 2019-10-03 10:00:00 UTC ]
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Facebook’s Nada Stirratt on the evolution of storytelling and how it helped raise $2 billion for charity

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[ Advertising Age | 2019-10-02 21:00:00 UTC ]
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With the Help of Washington, News Publishers Fight to Recapture Advertising Dollars From Facebook and Google

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[ Editor & Publisher | 2019-10-01 07:00:50 UTC ]
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Sourcebooks Posts Double Digit Six Month Sales Gain

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[ Publishers Weekly | 2019-09-10 04:00:00 UTC ]
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[ Advertising Age | 2019-09-03 23:26:31 UTC ]
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Harry Styles fronts the new Rolling Stone in a Ryan McGinley portrait

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[ Advertising Age | 2019-08-26 15:40:00 UTC ]
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[ Digiday | 2019-08-14 04:01:54 UTC ]
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Movie ad seller National CineMedia launching high-end theater network LuxeNet

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[ Advertising Age | 2019-07-24 14:06:00 UTC ]
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Audio Publishers Association Survey: Nearly $1 Billion in 2018 Sales

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[ Publishing Perspectives | 2019-07-16 17:07:26 UTC ]
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Ozone Project to sell ads on self-serve basis after striking OpenX deal

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[ Media Week | 2019-06-26 08:28:48 UTC ]
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Gus Wenner Is Following Through on His Vision for Rolling Stone

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[ Folio Magazine | 2019-06-06 15:50:33 UTC ]
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[ AdWeek | 2019-05-31 19:45:16 UTC ]
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[ Digiday | 2019-05-30 04:01:33 UTC ]
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[ Digiday | 2019-05-30 04:00:01 UTC ]
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[ Media Week | 2019-05-29 15:49:28 UTC ]
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People Are Spending More Time on Instagram, at the Expense of Facebook and Snapchat

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[ AdWeek | 2019-05-28 10:00:50 UTC ]
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