Gus Wenner Is Following Through on His Vision for Rolling Stone

A lot has happened at Wenner Media over the past 2 years. Perhaps more than in its 50 years prior. The company was founded by Jann Wenner in 1967, when he launched the music weekly Rolling Stone. Thereafter, it grew into a nine-figure annual revenue company. It introduced other familiar titles—Outside and Men’s Journal, and also acquired Us Weekly. Since then, all of those titles have been sold off to other publishers, including the majority interest in its flagship Rolling Stone to Penske Media at the tail end of 2017. (At the time, BandLab owned 49% of the brand, but Penske bought out the remaining shares this year and has total ownership.) It’s fair to say that Wenner Media had its share of ups and downs over the recent years, but the one thing it never lost was its stake in an iconic brand. But as most Folio: readers know, the industry is challenged and brand legacy will only get you so far. That’s why Rolling Stone needed to make changes… big ones. New ownership gave the company the capital and infrastructure to invest and develop a vision that would allow Rolling Stone to thrive on multiple platforms. Since the sale, the brand has undergone changes to its print product, introduced new digital and video products and launched several events. In other words, it’s doing all the right things a publisher needs to do in 2019—diversifying. Two years ago we spoke with Gus Wenner, following the sale of Us Weekly, but prior the sale of Men’s Journal and Wenner Media itself.... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-06-06 15:50:33 UTC ]
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[ The Bookseller | 2020-05-07 01:30:07 UTC ]
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Rolling Stone Launches IGTV Concert Series In Response to COVID-19

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[ Folio Magazine | 2020-03-20 14:28:37 UTC ]
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Rolling Stone Tunes Into Music Industry Pros With Latest Product Launch

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Harry Styles fronts the new Rolling Stone in a Ryan McGinley portrait

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Exclusive: Rolling Stone Promotes Brian Szejka to Publisher | People on the Move

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[ Folio Magazine | 2019-05-30 15:10:32 UTC ]
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Rolling Stone’s Publisher and CRO Exits After 12 Months in the Role

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[ Folio Magazine | 2019-05-09 00:00:00 UTC ]
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[ The Bookseller | 2018-01-17 00:00:00 UTC ]
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Rolling Stone Puts Itself Up for Sale

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[ Advertising Age | 2017-09-18 00:00:00 UTC ]
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El Chapo, El Editor: Rolling Stone’s Necessary Risk

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Audible Rolls Out Lower-priced Subscription Plan

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