Gus Wenner Is Following Through on His Vision for Rolling Stone

A lot has happened at Wenner Media over the past 2 years. Perhaps more than in its 50 years prior. The company was founded by Jann Wenner in 1967, when he launched the music weekly Rolling Stone. Thereafter, it grew into a nine-figure annual revenue company. It introduced other familiar titles—Outside and Men’s Journal, and also acquired Us Weekly. Since then, all of those titles have been sold off to other publishers, including the majority interest in its flagship Rolling Stone to Penske Media at the tail end of 2017. (At the time, BandLab owned 49% of the brand, but Penske bought out the remaining shares this year and has total ownership.) It’s fair to say that Wenner Media had its share of ups and downs over the recent years, but the one thing it never lost was its stake in an iconic brand. But as most Folio: readers know, the industry is challenged and brand legacy will only get you so far. That’s why Rolling Stone needed to make changes… big ones. New ownership gave the company the capital and infrastructure to invest and develop a vision that would allow Rolling Stone to thrive on multiple platforms. Since the sale, the brand has undergone changes to its print product, introduced new digital and video products and launched several events. In other words, it’s doing all the right things a publisher needs to do in 2019—diversifying. Two years ago we spoke with Gus Wenner, following the sale of Us Weekly, but prior the sale of Men’s Journal and Wenner Media itself.... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-06-06 15:50:33 UTC ]
News tagged with: #advertising revenue #great journalism #big advantage #big essay

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Gus Wenner Is Following Through on His Vision for Rolling Stone

A lot has happened at Wenner Media over the past 2 years. Perhaps more than in its 50 years prior. The company was founded by Jann Wenner in 1967, when he launched the music weekly Rolling Stone. Thereafter, it grew into a nine-figure annual revenue company. It introduced other familiar... Continue reading at Folio Magazine

[ Folio Magazine | 2019-06-06 15:50:33 UTC ]
More news stories like this | News stories tagged with: #advertising revenue #great journalism #big advantage #big essay


Twitch Quietly Ends Partnerships With Rolling Stone, Complex, Vice

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Cassell to publish new edition of Rolling Stones 'fan favourite'

Octopus imprint Cassell is to publish a new edition of The Rolling Stones In the Beginning by photographer Bent Rej. Continue reading at The Bookseller

[ The Bookseller | 2020-05-07 01:30:07 UTC ]
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Rolling Stone Launches IGTV Concert Series In Response to COVID-19

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Rolling Stone Tunes Into Music Industry Pros With Latest Product Launch

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Harry Styles fronts the new Rolling Stone in a Ryan McGinley portrait

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Exclusive: Rolling Stone Promotes Brian Szejka to Publisher | People on the Move

[caption id="attachment_159345" align="alignright" width="150"] Brian Szejka[/caption] Brian Szejka was promoted to publisher of Rolling Stone, effective immediately, following publisher and chief revenue officer Andrew Budkofsky’s resignation from the company earlier this month. Szejka has... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-30 15:10:32 UTC ]
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Rolling Stone’s Publisher and CRO Exits After 12 Months in the Role

Publisher and chief revenue officer Andrew Budkofsky is out at Rolling Stone after just one year in the role, parent company Penske Media Corp. (PMC) has confirmed. "Rolling Stone and Andrew have agreed upon a mutual separation," says a rep for PMC, the publisher of Variety and WWD, among... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-09 00:00:00 UTC ]
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Rolling Stones and Wiley compete for Penderyn Music Book Prize

Books from The Rolling Stones and "Godfather of Grime" Wiley will compete for the Penderyn Music Book Prize 2018. Continue reading at The Bookseller

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Rolling Stone Puts Itself Up for Sale

Rolling Stone co-founder Jann Wenner is putting his majority stake up for sale, ready to relinquish control of the magazine that has stood for the bible of pop culture since the late 1960s.The magazine, known for cutting-edge music, political and cultural reporting, is the latest publication to... Continue reading at Advertising Age

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Facebook Says Its Network Now Serves Ads to Washington Post, Rolling Stone and 1 Billion People a Month

Facebook is bringing new publishers into its ad network, including Washington Post, Wenner Media and Univision, and the social network now claims to reach a billion people a month outside its own walls.On Thursday, Facebook announced the updated roster to Audience Network, which has become its... Continue reading at Advertising Age

[ Advertising Age | 2017-01-13 00:00:00 UTC ]
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Rolling Stone publisher says UVA rape article was not entirely retracted

In lawsuit over discredited article, Jann Wenner says although ‘Jackie’s’ account was inaccurate, the rest of the story remained validRolling Stone magazine publisher and co-founder Jann Wenner said in a video deposition that he disagreed with a top editor’s decision to retract an entire article... Continue reading at The Guardian

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El Chapo, El Editor: Rolling Stone’s Necessary Risk

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Why We Still Need to Investigate the Rolling Stone Rape Story

This week, Rolling Stone editor Jann Wenner asked the Columbia Journalism School to review Sabrina Rubin Erdely’s story about a gang rape at the University of Virginia. As it became clear that the story’s central incident—a gang rape of a freshman at a fraternity—did not happen as Rolling Stone... Continue reading at Slate

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Rolling Stone slammed for Boston bomber cover

Rolling Stone magazine is getting slammed for a cover featuring accused Boston bomber Jahar Tsarnaev.The magazine's cover subjects have drawn their share of controversy over the years, whether it was Charles Manson or Britney Spears. But Mr. Tsarnaev seems to have drawn a far stronger reaction,... Continue reading at Crains New York

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Everyone's a Critic, and Everyone Is a Publisher: Brad Stone on MacKenzie Bezos on Brad Stone on Jeff Bezos

I’m grateful to MacKenzie and to every other thoughtful reviewer who shares their perspectives on my book and on this remarkable story. – Bloomberg Businessweek reporter and Jeff Bezos biographer Brad Stone, responding to a one-star review of his new book from MacKenzie Bezos, Jeff Bezos’s wife.... Continue reading at AllThingsD

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At 75, Thames & Hudson Rolls Out New Publishing Programs, Book Design Prize

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