Facebook is bringing new publishers into its ad network, including Washington Post, Wenner Media and Univision, and the social network now claims to reach a billion people a month outside its own walls.On Thursday, Facebook announced the updated roster to Audience Network, which has become its main ad technology for serving ads outside its own properties. Wenner Media owns Rolling Stone, and Washington Post has become one of the top digital publishers, reaching about 100 million unique visitors in November.Facebook built the ad network for publishers to get another source of ad demand. Meanwhile, advertisers get to extend their campaigns off Facebook and Instagram. It's a highly controlled programmatic advertising platform, and Facebook claims it can target the billion people with the same accuracy it does on its own site. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-01-13 00:00:00 UTC ]
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If you look at images posted to Facebook by news organizations, you are far more likely to see men than women, according to a new study from Pew Research Center. Pew analyzed images posted (publicly) to the social network by 17 national news outlets between April 1 and June 30, 2018, using a... Continue reading at AdWeek
[ AdWeek | 2019-05-23 18:45:42 UTC ]
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The company, which reports 2.39 billion monthly active users, says it zapped 3 BILLION fake accounts in two quarters alone, and that it caught only “most of them.” Facebook held a press call today to report to the world that it has removed 3 billion fake accounts during the last quarter of 2018... Continue reading at Fast Company
[ Fast Company | 2019-05-23 15:50:14 UTC ]
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Party is comfortably biggest spender on online election ads, as other parties hold backChange UK has run a last-minute Facebook advertising campaign to try to shore up its support amid dismal poll ratings for the European elections, but most other parties have mostly avoided large spending on... Continue reading at The Guardian
[ The Guardian | 2019-05-23 05:00:40 UTC ]
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As measles cases continue to rise in Canada and the U.S., experts are calling on social media platforms to ban anti-vaccination posts, saying the risks to public health created by misinformation outweigh the right to free speech. Continue reading at CBC
[ CBC | 2019-05-22 08:00:00 UTC ]
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The publishing platform, which now powers nearly 200 websites, wants its subscription tools to be "as self-serve as possible." The post The Washington Post adds subscription tools to Arc appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-16 00:00:00 UTC ]
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People are becoming more aware of the need to protect their data online, not just because of the rate of cybercriminal activity, but also because large organizations are frequently being careless with the data they hold. A new survey of 1,000 people from OpenVPN reveals that four out of five... Continue reading at Betanews
[ Betanews | 2019-05-15 14:28:45 UTC ]
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Google is giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service. Meanwhile, Facebook Inc. is close to rolling out a long-awaited privacy feature, but it issued a warning to advertisers... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-14 18:20:00 UTC ]
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Google is giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service. Meanwhile, Facebook Inc. is close to rolling out a long-awaited privacy feature, but it issued a warning to advertisers... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-14 18:20:00 UTC ]
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"A successful magazine cover makes a statement," wrote Richard Just, editor of The Washington Post Magazine, in a note accompanying the Sunday insert's April 21 issue. "The subject being illustrated is worth your time and attention." But for a topic as vital as climate change—around which the... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-02 00:00:00 UTC ]
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Facebook Inc. estimated that it will cost as much as $5 billion to resolve a U.S. investigation into its privacy practices, as the social-media giant moves to put the fallout from the Cambridge Analytica scandal behind it. Facebook said Wednesday that it took a $3-billion charge related to... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-04-24 22:10:00 UTC ]
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Facebook Inc. estimated that it will cost as much as $5 billion to resolve a U.S. investigation into its privacy practices, as the social-media giant moves to put the fallout from the Cambridge Analytica scandal behind it. Facebook said Wednesday that it took a $3-billion charge related to... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-04-24 22:10:00 UTC ]
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Despite researchers’ efforts to target every race equally, they found that Facebook’s platform targeted by race anyway A new research paper published on Wednesday shows that Facebook’s ad targeting can discriminate by race and gender, even when advertisers request that their ads should be shown... Continue reading at Fast Company
[ Fast Company | 2019-04-04 00:00:00 UTC ]
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Cheltenham Festivals is rolling out its network of free teachers’ reading groups nationally, in partnership with a number of children’s book organisations including Centre for Literacy in Primary Education (CLPE) and Just Imagine. Continue reading at The Bookseller
[ The Bookseller | 2019-03-19 00:00:00 UTC ]
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Facebook wants to be friendlier to TV networks and digital media publishers who have shows on Watch by giving these partners the ability to sell ads through their own ad technology, according to advertising and technology executives with knowledge of the initiative.The social media giant is... Continue reading at Advertising Age
[ Advertising Age | 2019-02-15 00:00:00 UTC ]
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Political ads featuring California Gov. Gavin Newsom are popping up on Facebook in Ohio, Florida and other swing states in the 2020 presidential election, stirring speculation about whether the Democrat is testing the waters for a potential White House run. Newsom, who was sworn into office less... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-20 00:00:00 UTC ]
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This is just the last announcement in its crackdown on “inauthentic” behavior. Facebook’s head of cybersecurity policy Nathaniel Gleicher published a blog post this morning saying the company has discovered and removed hundreds of pages and accounts it deemed to be “inauthentic.” The pages came... Continue reading at Fast Company
[ Fast Company | 2019-01-17 00:00:00 UTC ]
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Social network brings in independent charity in attempt to tackle misinformationFacebook’s fact-checking operation is launching in the UK, with the independent charity Full Fact selected to be the first British publisher to review and rate the accuracy of content on the social network.Posts,... Continue reading at The Guardian
[ The Guardian | 2019-01-11 00:00:00 UTC ]
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Researchers suggest over-65s may lack skills to determine veracity of online newsOlder people are almost four times more likely to have shared fake news on Facebook than the younger generation, according to research published in the journal Science.On average, American Facebook users over 65... Continue reading at The Guardian
[ The Guardian | 2019-01-10 00:00:00 UTC ]
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Tufts University economist Sean Cash doesn’t normally dabble in the valuations of giant tech companies. As the Friedman School of Nutrition Science and Policy professor puts it, “My bread and butter is bread and butter.” But a few years ago, Cash got interested in answering the question of how... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2018-12-20 00:00:00 UTC ]
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No combination of settings can stop location data being used by advertisers, says reportFacebook targets users with location-based adverts even if they block the company from accessing GPS on their phones, turn off location history in the app, hide their work location on their profile and never... Continue reading at The Guardian
[ The Guardian | 2018-12-19 00:00:00 UTC ]
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