Facebook pulls Walmart and P&G ads for lacking 'political' labeling

UPDATE: After this article was published, Facebook reversed its decision that the Walmart ad was political and required a "paid for by" disclosure. "The aim of this policy and authorization process is increased authenticity for political ads on Facebook," a spokeswoman said in an email. "It won't be perfect to startwe'll learn and evolve over timebut we think the good far outweighs the bad."~ ~ ~Facebook appears to be putting brands in the penalty box as it begins enforcing new rules meant to clean up political advertising on its platform. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-06-30 00:00:00 UTC ]
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IAB Releases HTML5 Ad Validator, Aimed at Creatives and Ad Operations Teams

The Interactive Advertising Bureau planned to release a new tool Monday that allows ad designers, developers and ad operations teams to verify that their HTML5 ad units meet the current bureau's guidelines.The tool, which works for mobile and desktop, analyzes elements such as file weights,... Continue reading at Advertising Age

[ Advertising Age | 2016-04-11 00:00:00 UTC ]
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The Canadian approach to fighting ad blockers: trade ads for user data

U.S. publishers could learn a thing or two about fighting ad blockers from their counterparts up north. Narcity Media, which runs a pair of city-focused sites aimed at Canadian millennials, last week started asking ad blockers to log in with their Facebook accounts if they wanted to read its... Continue reading at Digiday

[ Digiday | 2016-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #user data #ad blockers #facebook accounts #sponsored content


This Ad-Tech Company Thinks Interactive Video Ads Can Bypass Blockers

With the rise of ad blocking and fraud concerns, publishers continue to get ads in front of consumers. One startup called Free All Media thinks it may have found a business model that works around those blockers by plugging content directly into publishers' sites. The Hopatcong, N.J.-based... Continue reading at AdWeek

[ AdWeek | 2015-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #watch videos #longer videos #tech startup #raised $2 #marketing efforts #biggest problem #digital downloads #music-streaming services


Viral site LittleThings is big on Facebook, but not Facebook video yet

Viral content site LittleThings, which specializes in uplifting and -- more recently -- how-to video content, has been averaging 80-120 million views per month since August. All of these views are occurring on LittleThings.com, as the publisher has focused on its website ahead of social... Continue reading at Digiday

[ Digiday | 2015-11-19 00:00:00 UTC ]
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How Ad Design Affects Ad Blocking

For the longest time, marketers believed that bigger was better. Bigger ad formats, bigger ad sizes and bigger animations drove ever-larger and more intrusive ad design. That is, until ad blockers arrived on the scene. Now consumers are protesting and showing their dissatisfaction by using... Continue reading at Advertising Age

[ Advertising Age | 2015-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad blockers #huge boost #european publishers #advertising industry #digital experience #ad experience


Publishers Worry That Native Ads Are Vulnerable to Ad Blocking

As the digital publishing industry wrestles with the rise of ad blocking, one popular notion is that native ads will be the answer to the industry’s ills.   Even Yahoo Chief ExecutiveMarissa Mayer has championed native ads as havi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-06 00:00:00 UTC ]
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Apple's New Ad Blockers Threaten to Remove Publishers' Mobile Ads

When Apple unveils its new iPhone and iOS 9 operating system this week, it could also drop a bomb on publishers, introducing ad-blocking technology that threatens to impact the revenue they make from smartphones. Ad blockers have been available on desktop browsers for years, but analysts say... Continue reading at AdWeek

[ AdWeek | 2015-09-08 00:00:00 UTC ]
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Ad blocking could spell the end of the intrusive ad

Revenue-hungry publishers have been cramming more high-impact ads onto their sites, but the growing spectre of ad blocking could be the nail in the coffin for some of those obnoxious units. Early data from Moat Ad Blocking Analytics suggests 10 to 15 percent of all premium publishers’ desktop ad... Continue reading at Digiday

[ Digiday | 2015-09-03 00:00:00 UTC ]
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How Facebook M Will Hook Us On Shopping At Facebook

A new personal assistant called Facebook M allows you to buy things by chatting with a Faceless assistant in Messenger.In March, Facebook quietly revealed a major play. Their Messenger platform, with 700 million users, would be updated to allow you to buy things right in the chat window. Looking... Continue reading at Fast Company

[ Fast Company | 2015-08-27 00:00:00 UTC ]
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Pre-Roll Video Ads a Leading Catalyst to Ad-Blocking Growth

A new Wells Fargo Securities report put ad blocking right alongside viewability as a top challenge facing the digital publishing ecosystem.The report asked whether ad blocking is an existential threat or "just a 'Europe thing'" and netted out somewhere in the middle: "We believe the rapid rise... Continue reading at Advertising Age

[ Advertising Age | 2015-03-13 00:00:00 UTC ]
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Facebook Gives Publishers New Tools, Hopes They’ll Use Them to Give Facebook More Stuff

Facebook has been courting content companies for years because it wants content companies to bring more of their content to Facebook. Here’s a new example: A set of tools that will make it easier for publishers to share their stuff ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-12-11 00:00:00 UTC ]
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Native-Ad Slayer John Oliver Visits Native-Ad Seller Hearst and Explains His Hit Piece

Why did John Oliver devote 11 minutes of his HBO show "Last Week Tonight" to skewering the practice of native advertising?It was inspired by an interview he saw with Time Inc. CEO Joe Ripp, Mr. Oliver told an audience at Hearst Tower in New York on Tuesday. Mr. Oliver was struck by how easily... Continue reading at Advertising Age

[ Advertising Age | 2014-08-06 00:00:00 UTC ]
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Facebook Misery Index: Quantifying exactly how bad Facebook makes you feel

2013 hasn't been especially kind to Facebook. The Facebook Home app launcher, announced in April, was poorly received by consumers. Then, in June, the social media service fell under the scrutiny of privacy advocates as information surfaced about Silicon Valley's relationship with the NSA. But... Continue reading at PC World

[ PC World | 2013-12-18 00:00:00 UTC ]
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Facebook Wants to Be a Newspaper. Facebook Users Have Their Own Ideas.

It's tough to make everyone happy. Can Facebook reconcile its high-minded design ideals with the interests of users and publishers? Continue reading at AllThingsD

[ AllThingsD | 2013-12-10 00:00:00 UTC ]
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Sky News pulls out of Boris Johnson interview over recording ban

Beth Rigby’s withdrawal after not being allowed to record conversation follows BBC cancellation over notes gaffeSky News has pulled out of an interview with Boris Johnson after its political editor was told she could not make an audio recording or transcript of the talk.The former prime minister... Continue reading at The Guardian

[ The Guardian | 2024-10-04 18:51:26 UTC ]
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Tanzania suspends news websites over ad referencing killings of dissidents

Regulator says advert by publisher of the Citizen newspaper ‘likely to harm national unity’ Tanzania has suspended the online operations of a top newspaper publisher after one of its publications ran an animated advert depicting the country’s president, Samia Suluhu Hassan, and referencing a... Continue reading at The Guardian

[ The Guardian | 2024-10-03 15:13:30 UTC ]
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Amazon pulls purported Kim Porter memoir after it is denounced by her children

A purported Kim Porter memoir is pulled by Amazon after 'a dispute regarding this title.' The removal comes after Porter's kids with Diddy called the book fake. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-10-02 21:36:05 UTC ]
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Black British Book festival founder criticises lack of diversity in publishing

Increasing number of black authors forced to self-publish or promote work on social media, says Selina BrownThe founder of a book festival celebrating black authors has said they are “forced” to pave their own way into the publishing world because of a lack of diversity within the... Continue reading at The Guardian

[ The Guardian | 2024-10-02 16:06:33 UTC ]
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Amazon pulls ‘fake’ Kim Porter memoir about Sean Combs after backlash

Book claiming to tell story of abusive relationship was denounced by their children as fabricatedAmazon confirmed on Tuesday the removal of a memoir from its site that purports to tell the story of an abusive relationship between the late actor and model Kim Porter and her longtime partner, the... Continue reading at The Guardian

[ The Guardian | 2024-10-02 13:14:09 UTC ]
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On Politics: A Cuomo mayoral bid would be formidable but not invincible

Is it Andrew Cuomo’s time to shine?The former governor, who resigned in disgrace in 2021, is strongly considering a run for mayor, now that Eric Adams has been indicted. If Adams resigns, a special election will be triggered, and many think Cuomo is sure to enter it. This might be his best... Continue reading at Crains New York

[ Crains New York | 2024-10-01 16:45:16 UTC ]
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