Brands and publishers turn to actors and comedians to give chatbots personality

Increasingly, companies like Google are hiring writers to give their AI a more human edge. Companies building bots for platforms like Facebook and Kik can’t really compete with the resource of these tech giants. But giving bots a personality is becoming more of a competitive advantage, companies need creative types on payroll to make this authentic. In some cases, bot developers are coming up with entire backstories for their bots, including their hopes and fears. The post Brands and publishers turn to actors and comedians to give chatbots personality appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-10-12 00:00:00 UTC ]
News tagged with: #publishers turn #hiring writers #tech giants #competitive advantage

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Publishers give mixed reviews so far to Google AMP

It's been three months since Google launched Accelerated Mobile Pages, its fast-loading article pages initiative, and publishers are giving mixed it reviews. Pages are loading faster, but some are seeing little traffic benefit. “I would love to see more widespread adoption,” said Slate vice... Continue reading at Digiday

[ Digiday | 2016-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google amp #widespread adoption

Publishers and brands, get ready for the Snapchat algorithm

Snapchat is developing an algorithm to control how publishers’ content is doled out to followers, according to sources familiar with the plans. Publishers are becoming increasingly beholden to Snapchat for audiences, especially young ones, and an algorithm would affect the reach of their... Continue reading at Digiday

[ Digiday | 2016-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sources familiar

BEA 2016: Comedian Tig Notaro Is Just a Person

Ask any writer, actor, or comedian about their lives, and they all say the same thing: it’s all fodder for their art. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-14 00:00:00 UTC ]
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Trinity Mirror turns to Dennis’ niche publishers to beef up tech coverage

In the face of common pressures, traditionally competitive publishers have realized they can command more weight against the dominance of Facebook and Google by collaborating. The latest example is national newspaper Trinity Mirror and specialist magazine group Dennis. Trinity Mirror will cherry... Continue reading at Digiday

[ Digiday | 2016-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #niche publishers #trinity mirror #change hands #commercial teams

BEA 2016: Publishers’ Graphics Turns 20

Back in 1996, the idea of print-on-demand book publishing was new, a process made possible by improved digital printing technologies. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
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Facebook Opens Up Branded Content to Publishers

Verified publishers now have the platform's blessing to distribute sponsored content—provided they do so within the guidelines. The post Facebook Opens Up Branded Content to Publishers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers appeared #facebook opens #branded content

Facebook opens the door to branded content from top publishers

Facebook has officially updated its policy and now allows publishers to post ads in the form of branded content to their pages. Media outlets had been hoping to help driving more money from all their efforts on the social network. The new rules allow verified pages, from publishers like NowThis... Continue reading at Digiday

[ Digiday | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rules apply #facebook opens #branded content #post ads #media outlets

Kik Is Launching a Shop for Users to Interact With Chatbots From Brands

Kik has launched its own chatbot shop, further opening the floodgates to users who want to engage with messaging apps from brands and publishers arriving on the Canadian messaging platform. Starting today, Kik's Bot Shop will begin allowing users to download bots for entertainment, customer... Continue reading at AdWeek

[ AdWeek | 2016-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gain momentum #younger generations #adobe photoshop #home screen

Why Brands From Barbie to Uber Are So Hot on Chatbots

Richard Smullen says a painfully long wait for a Delta Air Lines customer service rep inspired him to join the world of artificial intelligence. One night about a year ago, having grown tired of waiting for a phone operator to change his flight, he turned to the airline's mobile app—only to... Continue reading at AdWeek

[ AdWeek | 2016-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #agency executives #perfect storm #risk losing #adweek magazine

What’s in a name? With growth, digital publishers face tough branding questions

New digital media companies have to figure out how to scale an audience, but along the way, they face crucial branding decisions. The Huffington Post grew to top 100 million monthly uniques by stretching its mother brand across myriad subject areas, but Bustle and Vox Media say individual brands... Continue reading at Digiday

[ Digiday | 2016-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vox media #individual brands #distributed media

Facebook Adds 7 Publishers to Anthology Branded-Video Program

That number should ramp up quickly as Facebook expands the Anthology program ahead of this year's Digital Content NewFronts, adding Brit & Co, Complex Media, Conde Nast, Discovery Communications, NowThis, PopSugar and Refinery29."The selection of these new partners gets to the crux of the... Continue reading at Advertising Age

[ Advertising Age | 2016-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #diverse audience #create content #brand partnerships

Publishing Scotland gives first translation grants

Publishing projects in Macedonia, Albania, Norway and Spain are among the recipients of the first tranche of grants from Publishing Scotland's new Translation Fund. Continue reading at The Bookseller

[ The Bookseller | 2016-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing scotland #publishing projects

How brands and publishers are using Facebook Messenger

Facebook Messenger has 700 million monthly users, breaking out its humble beginnings as a messenger app. More brands will be experimenting with Messenger. For instance, Hyatt is using it for customer service. Disney has automated bots as forms of entertainment. Bild, the German publisher, is... Continue reading at Digiday

[ Digiday | 2016-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #travel brands #facebook messenger #messenger app #humble beginnings #customer service #german publisher #news updates

Quercus to publish The Life Changing Magic of Not Giving a F**k

Quercus is set to release The Life-Changing Magic of Not Giving a F**K on New Year's Eve in what the publisher has called its "take on New Year, New You". Continue reading at The Bookseller

[ The Bookseller | 2015-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #life-changing magic

Gibb 'challenges' publishers to give low cost books to schools

Schools minister Nick Gibb, today challenged publishers to make 100 classic books available at low cost, so all pupils have the chance to read them. Continue reading at The Bookseller

[ The Bookseller | 2015-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #low cost

With shopping data, Skimlinks gives publishers a new way to take on Facebook

When it comes to competing for digital ad dollars, it's hard for publishers to beat the ad-targeting prowess of Facebook and Google. E-commerce company Skimlinks is trying to level the playing field by selling audience buying behavior data that it collects from its publisher clients. Among the... Continue reading at Digiday

[ Digiday | 2015-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook appeared #playing field #publisher clients

Here's How Google Gives Publishers a 100 Percent Viewable Ad Option

A digital publisher is using Google’s new technology to ensure ads are 100 percent viewable, attempting to eliminate one of the big obstacles in the way of brands shifting more money online.   The publisher IDG Communications ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publisher

Twitter And Facebook Are Turning Publishers Into Ghost Writers

Publishers are in danger of becoming dumb content in the smart pipes of platforms like Facebook and Twitter. The quest for smoother user experience seems to pose actually visiting a publisher’s site as friction. With content consumption bei ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-16 00:00:00 UTC ]
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How Super Thursday helped publishers turn over a new leaf

The editor of the Bookseller charts how publicist’s lament over one day’s glut of titles has become a PR triumph for the industry Super Thursday contenders: The good, the bad and the doggone awfulPut down your newspaper, turn away from your screen, and head to your nearest bookshop, for today is... Continue reading at The Guardian

[ The Guardian | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #super thursday #big moment #book business #gift purchases

Author, Publisher Join Forces to Give Away Cookbook Contract

As part of the publication of Kimberly Yorio's 'The Joy of Writing a Great Cookbook,' Yorio and her publisher, Page Street, have launched a contest featuring a cookbook contract with Page Street as the main prize. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #great cookbook #main prize