#competitive advantage

Publishing news tagged with #competitive advantage

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Why publisher teams are making the case for a CDP in a first-party world

Anne Curtin, director, corporate marketing, BlueConic Amid deprecating cookies and rising consumer expectations for privacy, first-party data represents the future for media and publishing companies that want to build stronger customer relationships, gain a competitive advantage and drive... Continue reading at 'Digiday'

[ Digiday | 2023-10-10 13:57:25 UTC ]
More news stories like this | News stories tagged with: #publishing companies #first-party data #competitive advantage

Forbes’ New CMS Highlights Artificial Intelligence

Last week, Forbes launched its website redesign along with the newly created, artificially intelligent content management system, affectionately named Bertie after brand founder B.C. Forbes. Over the course of 18 months, Salah Zalatimo, head of product and tech, lead his team to build the CMS,... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #competitive advantage #immersive experience #days ago

Brands and publishers turn to actors and comedians to give chatbots personality

Increasingly, companies like Google are hiring writers to give their AI a more human edge. Companies building bots for platforms like Facebook and Kik can’t really compete with the resource of these tech giants. But giving bots a personality is becoming more of a competitive advantage, companies... Continue reading at 'Digiday'