As part of AOL's ongoing work to build a mobile advertising business that rivals Facebook and Google, the company is partnering with Berlin, Germany-based Adsquare on a new data effort. Adsquare's data will be built into AOL's programmatic platform One by AOL that helps publishers sell ads. Advertisers also use the platform to manage their... Continue reading at 'AdWeek'
[ AdWeek | 2017-02-27 00:00:00 UTC ]
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After selling more than 2m ebooks under her own steam, the DIY star has now sold ‘dark, sexy’ Madame X trilogy to Berkley BooksRomance novelist Jasinda Wilder has become the latest self-published writer to land a major deal with a mainstream publisher, after her “dark, sexy” Madame X trilogy was... Continue reading at The Guardian
[ The Guardian | 2015-04-07 00:00:00 UTC ]
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In the third major deal for an indie author in the run-up to next week's London Book Fair, Grand Central's Forever imprint has inked Meredith Wild to a five-book, seven-figure deal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-07 00:00:00 UTC ]
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Sometimes not even a single picture is enough for advertisers to convey their message.That's why Instagram added a new ad unit last month designed as a digital analog to the multi-page print magazine spread. In each so-called carousel ad, advertisers can include up to four photos that people can... Continue reading at Advertising Age
[ Advertising Age | 2015-04-07 00:00:00 UTC ]
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"We try to heavy up in mobile because we know the consumption is there," said Vilma Vale-Brennan, managing partner-multicultural lead at media agency MEC North America.Once consumers move to a mobile device, however, they're harder to reach with targeted ads. Tracking systems -- referred to... Continue reading at Advertising Age
[ Advertising Age | 2015-04-06 00:00:00 UTC ]
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For Sara Lloyd of Pan Macmillan, book marketing in 2015 is all about mobile, millennials, and the interplay of real and virtual worlds. — a topic she'll address at the LBF's Digital Minds conference next Monday. The post New Trends in Book Marketing: Mobile, Millennials and More appeared first... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-06 00:00:00 UTC ]
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Berkley lands indie sensation for seven figures and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
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Nikao Yang is the senior vice president of global marketing at Opera Mediaworks and senior vice president of business development and marketing. “Scrolling the feed” is the new flicking through TV channels with a remote. It’s the alternative to flipping the pages in a magazine. It’s even... Continue reading at Digiday
[ Digiday | 2015-04-02 00:00:00 UTC ]
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By Ellen Harvey I t's difficult to discuss the future of the publishing business without at some point mentioning the words "mobile" and "video." Mobile devices have become the medium of choice for consuming... Continue reading at Publishing Executive
[ Publishing Executive | 2015-04-01 00:00:00 UTC ]
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Danielle Steel has signed a 10-book contract with Pan Macmillan, moving to the publisher from Transworld, where she has been for the last 26 years. Jeremy Trevathan, publisher of Macmillan adult books, signed UK and Commonwealth rights, excluding Canada, in a deal negotiated with Cullen Stanley... Continue reading at The Bookseller
[ The Bookseller | 2015-04-01 00:00:00 UTC ]
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Powers is the first series to come from Sony PlayStation's original programming push, a partnership with Sony Pictures Entertainment, and it's not rated "E" for everyone. With comic books as its source material, the racy superhero cop drama from crea... Continue reading at Engadget
[ Engadget | 2015-04-01 00:00:00 UTC ]
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Total revenue at Penguin Random House rose 25.2% in 2014 to 3.32 billion euros, while EBITDA increased 24.5% to 452 million euros. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-31 00:00:00 UTC ]
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App-install ads continue to be a lucrative business for Facebook and Twitter, and now Google wants a bigger piece of the market. Today Google is rolling out two new tools aimed at making it easier for marketers to plug mobile apps. The first change is that advertisers can extend AdMob... Continue reading at AdWeek
[ AdWeek | 2015-03-31 00:00:00 UTC ]
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Medium -- the publishing platform founded by the guys who started Twitter -- is getting more aggressive in its bid to attract brand advertising dollars. The site just raided digital publisher Vox Media, hiring Joe Purzycki, the company's head of ad sales, to lead brand partnerships at... Continue reading at Advertising Age
[ Advertising Age | 2015-03-31 00:00:00 UTC ]
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We asked attendees at last week’s Digiday Publishing Summit to come clean on their ability to face up to the threat of ad fraud. Here’s how well they’re coping with bots, how big of a threat ad fraud will be in the next 12 months and more. Sponsor content by Distil Networks. The post From bots... Continue reading at Digiday
[ Digiday | 2015-03-28 00:00:00 UTC ]
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After nearly four years of work, Eagle Harbor Book Company, in Bainbridge Island, Wash., is getting ready go live with Handseller, an app that will give independent booksellers a way to make personalized book recommendations to customers with their iPhones and iPads. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-27 00:00:00 UTC ]
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On Wednesday afternoon, Facebook announced its video advertising platform LiveRail will enable publishers to use anonymized Facebook user data to target ads on their sites and mobile apps. It will provide assurance that media buyers are indeed buying the audience segments they want to reach,... Continue reading at Digiday
[ Digiday | 2015-03-25 00:00:00 UTC ]
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Now that Facebook has video ads, how is it going to make sure you hang around to watch more of them? According to a report on The Information, the social network is in talks with publishers like Vice, The Onion and Vox Media to make short-term videos... Continue reading at Engadget
[ Engadget | 2015-03-25 00:00:00 UTC ]
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For its next algorithm change, Google is setting its sites on mobile. As the site's share of mobile searches approaches 50 percent, Google wants to crack down on sites with designs that are hostile to mobile screens. Google's fear is that if it links out to sites that don't work on mobile... Continue reading at Digiday
[ Digiday | 2015-03-25 00:00:00 UTC ]
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Twitter is about to catch up to Facebook circa 2011. The self-styled information network recently announced it will partner with Foursquare to let you tag your tweets with specific locations. Until now, including your location in a tweet only added the general area you were in, such as a city or... Continue reading at PC World
[ PC World | 2015-03-24 00:00:00 UTC ]
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Proposed plan for morning, lunchtime and afternoon editions is part of wider initiative called Project DThe Times is developing a new edition-based digital publishing model that would see its website refreshed at set times throughout the day, rather than updating as news breaks. The proposed new... Continue reading at The Guardian
[ The Guardian | 2015-03-24 00:00:00 UTC ]
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