As part of AOL's ongoing work to build a mobile advertising business that rivals Facebook and Google, the company is partnering with Berlin, Germany-based Adsquare on a new data effort. Adsquare's data will be built into AOL's programmatic platform One by AOL that helps publishers sell ads. Advertisers also use the platform to manage their... Continue reading at 'AdWeek'
[ AdWeek | 2017-02-27 00:00:00 UTC ]
News tagged with:
#programmatic platform
#location-based ads
#rivals facebook
I’m worried it will cost too much and don’t know what cover price to chargeEvery week a Guardian Money reader submits a question, and it’s up to you to help him or her out – a selection of the best answers will appear in next Saturday’s paper.This week’s question Continue reading... Continue reading at The Guardian
[ The Guardian | 2015-01-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#good idea
#ve written
#cover price
Native advertising became a full-blown phenomenon in online publishing in 2014. Here's what we learned about it this year. The post 5 things we learned about native ads in 2014 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-12-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native ads
#native advertising
#online publishing
Fueled by new ad formats and acquisitions from Facebook, Twitter and brands, mobile marketing finally began to step up to its potential this year. From messaging and video to ultra-targeted ads and simplified shopping, smartphones and tablets became a major focus for most digital brands players... Continue reading at AdWeek
[ AdWeek | 2014-12-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#taco bell
#privacy concerns
#emarketer predicts
#large part
#sales needle
#menlo park
I’m a nostalgic at heart. I have a hard time letting go of things. My wife would probably describe it as low-level hoarding. That may be true. Stashed throughout our apartment are an impressive array of retro sneakers, old hip-hop magazines, comic books, CDs, and stickers. It all harkens back a... Continue reading at Slate
[ Slate | 2014-12-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#impressive array
#comic books
Two January books address the topic of the words we use and their effect on those who hear them, for good or ill. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-29 00:00:00 UTC ]
More news stories like this |
More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed exclusive deals with Time Inc., News Corp., American Media Inc. and Wenner Media and will help them sell ad units that feature photography, videos and other types of... Continue reading at AdWeek
[ AdWeek | 2014-12-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#growing number
#coming year
#physical world
#early stages
Macmillan in the US has reached a new multi-year deal with Amazon, including an agency deal on ebooks. But in a carefully worded blog and letter to authors, Macmillan chief executive John Sargent hit out at the failure to address “one of the big problems in the digital marketplace”, namely that... Continue reading at The Bookseller
[ The Bookseller | 2014-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#subscription model
#multi-year deal
#digital marketplace
#ebook business
#coming weeks
Jessica’s Schiefauer’s Swedish YA novel Pojkarna (The Boys) is attracting strong foreign rights interest for its daring story about gender transformation. The post Daring Swedish YA Tale Attracts Strong Foreign Rights Deals appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-18 00:00:00 UTC ]
More news stories like this |
In a letter sent to authors, illustrators and agents today, Macmillan CEO John Sargent said the company reached a sales agreement with Amazon last week for ebooks and print books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#subscription services
#sales agreement
#print books
Anderson’s Bookshops, PW's 2011 bookstore of the year, is celebrating its 50th anniversary as a bookstore in its original location by expanding into another Chicagoland suburb. The mini chain will open its newest store in La Grange, in April. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-12 00:00:00 UTC ]
More news stories like this |
BookShout, a platform for selling and promoting print and digital titles, has been chosen to deliver content--and offer book retailing--to attendees at Austin’s SXSW festivals in 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital titles
In a presentation to analysts on December 9, at the UBS Media Conference, CBS CEO Leslie Moonves said Simon & Schuster’s new sales agreement with Amazon is better for both S&S, and authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#amazon deal
#simon schuster
#sales agreement
Parragon is publishing a series of books based on the "Matt Hatter Chronicles" brand, after signing a licensing deal with Platinum Films. Under the terms of the deal, Parragon will publish colouring, sticker, activity and story books in the UK, Australia and South Africa in 2015. Continue reading at The Bookseller
[ The Bookseller | 2014-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#licensing deal
#books based
#south africa
Bot fraud, digital advertising's albatross, will suck $6.3 billion from the industry next year, according to a much anticipated report highlighting the threat from the Association of National Advertisers and WhiteOps. Here is the scope of the problem, per analysts at SunTrust Robinson Humphreys:... Continue reading at AdWeek
[ AdWeek | 2014-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#national advertisers
#ad impressions
Everyone poops.It's not just the name of a children's book by Taro Gomi, it's a simple fact of life. But it's not something you'd pick up if you watched toilet-related advertising. Take toilet paper, for example. If you were an alien anthropologist who sat through three decades of toilet paper... Continue reading at Advertising Age
[ Advertising Age | 2014-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#simple fact
#recent memory
Hodder imprint Yellow Kite has acquired a book about The Whole30 programme. Publisher Liz Gough bought UK and Commonwealth rights to The Whole30: The 30-day Food Programme to Transform Your Health and Your Life by Melissa Hartwig and Dallas Hartwig. Gough pre-empted rights in a six-figure deal... Continue reading at The Bookseller
[ The Bookseller | 2014-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#six-figure deal
#dallas hartwig
A little more than two years after Barnes & Noble reached an agreement with Microsoft that created Nook Media, the two companies have terminated the original deal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-04 00:00:00 UTC ]
More news stories like this |
The latest statistics show an increase in U.S. consumer borrowing—much of it credit card debt and auto loans.While more spending can indicate increased confidence the economy is growing, it can also lead to long-term financial problems for those not quite out from under the Great Recession. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#increased confidence
#great recession
The latest statistics show an increase in U.S. consumer borrowing. While more spending can indicate increased confidence in the economy, new books from Christian publishers address the risks of too much debt, which can cause both emotional and spiritual stress. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#christian books
#increased confidence
E-book retailer Kobo is teaming with screen manufacturer E Ink Holdings to offer wider access to the Kobo ebook catalog. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-03 00:00:00 UTC ]
More news stories like this |