As part of AOL's ongoing work to build a mobile advertising business that rivals Facebook and Google, the company is partnering with Berlin, Germany-based Adsquare on a new data effort. Adsquare's data will be built into AOL's programmatic platform One by AOL that helps publishers sell ads. Advertisers also use the platform to manage their... Continue reading at 'AdWeek'
[ AdWeek | 2017-02-27 00:00:00 UTC ]
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Purdue University, the second of three colleges in the country to have a co-branded online store with Amazon, now has the first staffed campus location from the e-tailer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-03 00:00:00 UTC ]
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Advertisers have been making a lot of noise about viewability and fraud lately. And with good reason -- according to sources like comScore and Google, half of online advertising dollars go to waste due to bots, click fraud and out-of-sight placements. While the costs to advertisers might be... Continue reading at Advertising Age
[ Advertising Age | 2015-02-03 00:00:00 UTC ]
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#quality content
#brand-safe environments
By Denis Wilson Yes, data has become a buzzword and anyone with a little extra hot air will be eager to tell you it's the cure to what ails your business. The collection of articles in this issue of Publishing... Continue reading at Publishing Executive
[ Publishing Executive | 2015-02-02 00:00:00 UTC ]
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The Dude goes fully meditative to promote his new sleeping aid album.We already knew about the Jeff Bridges Sleeping Tapes, a collection of relaxing sounds, guided meditations and stories designed to help improve your slumber. The Oscar-winning actor teamed up with website publishing platform... Continue reading at Fast Company
[ Fast Company | 2015-02-02 00:00:00 UTC ]
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The mother of murdered soldier Lee Rigby has written a book, to be published by Simon & Schuster. Senior commissioning editor Kerri Sharp bought UK and Commonwealth rights to Lee Rigby: A Mother’s Story by Lyn Rigby from Robert Smith of Robert Smith Literary Agency. Lee Rigby was killed in... Continue reading at The Bookseller
[ The Bookseller | 2015-01-31 00:00:00 UTC ]
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Scholastic plans a year of special convention events and giveaways of special prints by top artists to celebrate the 10th anniversary of Graphix, its kids' graphic novel imprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-30 00:00:00 UTC ]
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Alcon Entertainment has acquired the film rights to Darkmouth, the newly released children’s fantasy novel by Irish author Shane Hegarty, for a "very high" six-figure dollar sum. The book, published today (29th January) by HarperCollins Children’s Books, is the first in a monster-hunting... Continue reading at The Bookseller
[ The Bookseller | 2015-01-30 00:00:00 UTC ]
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Ahead of an appearance at this year’s Changing Media Summit, Anna Jones talks to the Guardian about the future of magazines, Hearst’s role in the run-up to the 2015 general election and why the portrayal of women in Esquire is changingChanging Media Summit 2015 programmeIf a 169-year-old,... Continue reading at The Guardian
[ The Guardian | 2015-01-28 00:00:00 UTC ]
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In five short years mobile readership has grown from below 20 percent of the U.K. total digital publishing audience to nearly 50 percent for many publishers today, as several of them reported to Digiday last year. As ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-01-26 00:00:00 UTC ]
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Last week’s revelation that Holtzbrinck will partner with Springer to create a new, combined publishing company sprang a surprise on the industry. Continue reading at The Bookseller
[ The Bookseller | 2015-01-24 00:00:00 UTC ]
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Boudreaux makes Yapa first buy at Little, Brown and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-23 00:00:00 UTC ]
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HarperCollins has signed a global deal for two books by science/historical fiction writer Neal Stephenson. In the UK, Australia and New Zealand, the books will be published by HarperCollins imprint Borough Press. In the US and Canada, the novels will be published by William Morrow. Continue reading at The Bookseller
[ The Bookseller | 2015-01-23 00:00:00 UTC ]
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Ad fraud has been going on for decades. However, the sophistication of today’s ad fraud is something that puts sticky fingered program managers of yore to shame. The post Ad fraud: The oldest trick in the media book appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-01-16 00:00:00 UTC ]
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Publishers are awash in data about readers' habits. Now: what to do with it all? Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-15 00:00:00 UTC ]
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For most magazine companies, 2014 was a difficult year. Backs against the wall, publishers looked beyond print for growth -- to digital media, live events, consumer products and TV deals.Vice magazine is way ahead of them.The free magazine founded in 1994 as Voice of Montreal has grown into one... Continue reading at Advertising Age
[ Advertising Age | 2015-01-12 00:00:00 UTC ]
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It's clear that the business of magazines is under pressure, but they continue to exert an outsized influence on culture, food, politics and more. Despite the business challenges, they're still sexy. Articles become movies and editors become celebrities. A short blurb turns a product into a... Continue reading at Advertising Age
[ Advertising Age | 2015-01-12 00:00:00 UTC ]
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Although the pace of acquisitions slowed in the second half of the year, 2014 proved to be very active for industry mergers and acquisitions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-09 00:00:00 UTC ]
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Ad featuring photograph of young woman in lingerie posed on a bed, headlined ‘Interns wanted’, since removed News Corp Australia’s most popular magazine insert has advertised for fashion interns by using a photo of a young woman dressed in underwear on all fours on a bed.Murdoch's Sunday Style... Continue reading at The Guardian
[ The Guardian | 2015-01-09 00:00:00 UTC ]
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Pegasus nabs backlist Korean bestseller and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-09 00:00:00 UTC ]
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Photo: Alfred Maskeroni Specs Who Dao Nguyen New gig Publisher, BuzzFeed Old gig Vp of growth and data, BuzzFeed Age 41 Twitter @daozers What do you do as publisher? Publishing is literally the act of making information available to the public. For a purely digital operation like... Continue reading at AdWeek
[ AdWeek | 2015-01-06 00:00:00 UTC ]
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