#reader data

Publishing news tagged with #reader data

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‘Weigh the return': Publishers chime in on controversial Facebook ploy

The controversial news that media outlets including The New York Times and BuzzFeed may publish straight into Facebook’s ecosystem was a hot topic at Digiday’s Publishing Summit in Vail, Colorado, where hundreds of digital publishing executives are gathering this week to hash out the issues... Continue reading at 'Digiday'

[ Digiday | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #referral traffic #reader data #uncomfortable questions #issues facing #publishing summit #hot topic #publish straight

DBW Panel : Can Publishers Take Advantage of Reader Data?

Publishers are awash in data about readers' habits. Now: what to do with it all? Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2015-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reader data

Auto publishers show how valuable data can be

Publishers like MotorTrend and Hearst's Jumpstart Automotive Group are using their reader data to offer up valuable insights to their ad partners. The post Auto publishers show how valuable data can be appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad partners #reader data

MIT Technology Review Relaunches 'Digital-First'

Some 20 weeks before Newsweek set the media into a frenzy with its announcement of a digital-first publishing strategy, Jason Pontin was already grappling with how to move his 113-year-old publication toward a digital future. Pontin announced in June that MIT's Technology Review magazine would... Continue reading at 'AdWeek'