For most magazine companies, 2014 was a difficult year. Backs against the wall, publishers looked beyond print for growth -- to digital media, live events, consumer products and TV deals.Vice magazine is way ahead of them.The free magazine founded in 1994 as Voice of Montreal has grown into one of the hottest media properties across multiple platforms, making it the magazine brand that can back up what so many publishers claim: We're not just a magazine company anymore. Thanks to a pair of investments in September from A&E Networks and Technology Crossover Ventures worth a combined $500 million, Vice is now valued north of $2.5 billion. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-01-12 00:00:00 UTC ]
As every writer knows, getting published is a challenge; while more avenues to publication have opened for authors, navigating the landscape remains frustrating. Pipeline Media Group, which was initially launched as a resource for screenwriters 25 years ago, has since expanded to include Book... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-06 04:00:00 UTC ]
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We love a good sale, so we’re stoked to see some great USB flash drive deals on Prime Day 2024. Look no further for the best thumb drive discounts from all the big names in flash memory! I’ve even curated these drives by capacity levels, so you can get exactly the right model for your... Continue reading at PC World
[ PC World | 2024-07-16 07:02:00 UTC ]
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Digital media company Conde Nast unveiled a slate of new video programming at its NewFront presentation at Highline Stages in New York this morning, emphasizing its expanded efforts in the world of sports, news and live events. The company, which houses more than a dozen... Continue reading at AdWeek
[ AdWeek | 2024-04-30 18:00:00 UTC ]
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Zibby Media has invested heavily in a traditional means of promoting books: live events. The company has hosted a range of splashy gatherings across the country to bring its readers together, and later this month, founder Zibby Owens will embark on a 24-state tour to promote her debut novel,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-06 05:00:00 UTC ]
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Sara Hoerdeman, the American Academy of Pediatrics marketing manager for consumer products, didn’t just nominate Harvey’s Tales in Geneva, Ill., to be PW’s 2023 Bookstore of the Year: she wrote a 500-word love letter extolling the virtues of the five-year-old indie, located in an upscale suburb... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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New retailer partnerships, live events and book clubs are all planned to capitalise on the platform’s vibrant community of literature loversSocial media app TikTok is making increased efforts to tap into the power of its books content, with new retailer partnerships, live events and... Continue reading at The Guardian
[ The Guardian | 2022-08-15 16:03:52 UTC ]
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Welcome to Ad Age’s NewFronts 2022 newsletter. We’ll be sharing a daily roundup of events, interviews and sessions from IAB. You can sign up here to get updates delivered to your inbox.Amy Poehler’s Twitch tutorial Comedian Amy Poehler helped Amazon’s pitch to media buyers on Monday, at the... Continue reading at Advertising Age
[ Advertising Age | 2022-05-03 23:15:06 UTC ]
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The publicity and marketing campaign for Paul McCartney’s The Lyrics (Allen Lane) has featured in a major advertising campaign, including 100 bus adverts running across London, Manchester and Liverpool. Continue reading at The Bookseller
[ The Bookseller | 2021-11-08 19:32:40 UTC ]
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The reopening of bookshops and potential return of live events in the summer will be a “huge landmark” for the industry, leading figures say, as they weigh up the implications of the government's roadmap out of lockdown. Continue reading at The Bookseller
[ The Bookseller | 2021-03-01 16:16:51 UTC ]
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While books about the outgoing US president have been bestsellers for the last four years, Trump might be a step too far for some publishersFact-checkers are quaking in their boots amid reports that Donald Trump could be being “courted for a new tome on his time in the White House”. The... Continue reading at The Guardian
[ The Guardian | 2020-11-11 14:24:45 UTC ]
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Ah, yes, the good old days: when novelists lent their faces and testimonials to advertisers hoping to sell tires, or a certain kind of beer, or fancy watches. It’s something you don’t see very much anymore, because we writers have become too principled to participate in advertising campaigns.... Continue reading at Literrary Hub
[ Literrary Hub | 2020-08-19 17:14:06 UTC ]
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Largely as a matter of necessity, publishers and events organizers have aggressively increased their output of webinars and other forms of virtual events since March to keep constituents engaged and make up for lost revenue amid an ongoing inability to hold in-person gatherings. For HMP Global,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-04 18:25:16 UTC ]
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Aging Media Network, the Chicago-based B2B media company specializing in the business of senior care, is kicking off 2020 with the launch of an additional online publication, Behavioral Health Business (BHB), serving the mental health and substance abuse treatment industry, the company... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-07 19:09:22 UTC ]
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In his keynote at FUSE Media 2019, Sheel Shah, VP of strategic partnerships and consumer products at Hearst Magazines, addressed how platforms disrupted the traditional media model – and how Hearst is using the reach of platforms to extract audience insights for consumer product development. Continue reading at Publishing Executive
[ Publishing Executive | 2019-12-05 21:43:18 UTC ]
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[caption id="attachment_174829" align="alignright" width="150"] Rachel Kay[/caption] On Wednesday, Hearst announced the hiring of Rachel Kay as vice president of talent, a newly created role that will advance talent recruiting programs across the company. Reporting directly to Hearst COO Mark... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-07 21:17:21 UTC ]
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[caption id="attachment_127941" align="alignright" width="150"] Gabrielle Korn[/caption] Refinery29 hired Gabrielle Korn as fashion and culture director, responsible for building the young women's brand’s voice in style, culture, identity, and world events, while also growing its digital... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-24 20:12:19 UTC ]
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A staff uprising at Sports Illustrated... Following Tuesday's New York Post report that editor-in-chief Chris Stone is exiting Sports Illustrated after 27 years with the magazine, The Wall Street Journal added late Wednesday evening that the brand's new operator, TheMaven Inc., is planning to... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-03 20:41:59 UTC ]
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A 20-person team at Hearst Magazines has brought four different consumer products to market since last October. It sees a mandate to serve the needs of its existing audience. The post Hearst’s latest digital subs foray is $100 per year exercise videos appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-07-11 04:01:02 UTC ]
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