Sara Hoerdeman, the American Academy of Pediatrics marketing manager for consumer products, didn’t just nominate Harvey’s Tales in Geneva, Ill., to be PW’s 2023 Bookstore of the Year: she wrote a 500-word love letter extolling the virtues of the five-year-old indie, located in an upscale suburb... Continue reading >> [ Source: Publishers Weekly | 2023-05-12 04:00:00 UTC ]
Popular self-published children's author-illustrator Diane Alber is partnering with Surge Licensing to expand her brand and characters globally. Continue reading >> [ Source: Publishers Weekly | 2020-11-17 05:00:00 UTC ]
Ah, yes, the good old days: when novelists lent their faces and testimonials to advertisers hoping to sell tires, or a certain kind of beer, or fancy watches. It’s something you don’t see very much anymore, because we writers have become too principled to participate in advertising campaigns.... Continue reading >> [ Source: Literrary Hub | 2020-08-19 17:14:06 UTC ]
In his keynote at FUSE Media 2019, Sheel Shah, VP of strategic partnerships and consumer products at Hearst Magazines, addressed how platforms disrupted the traditional media model – and how Hearst is using the reach of platforms to extract audience insights for consumer product development. Continue reading >> [ Source: Publishing Executive | 2019-12-05 21:43:18 UTC ]
[caption id="attachment_174829" align="alignright" width="150"] Rachel Kay[/caption] On Wednesday, Hearst announced the hiring of Rachel Kay as vice president of talent, a newly created role that will advance talent recruiting programs across the company. Reporting directly to Hearst COO Mark... Continue reading >> [ Source: Folio Magazine | 2019-11-07 21:17:21 UTC ]
A 20-person team at Hearst Magazines has brought four different consumer products to market since last October. It sees a mandate to serve the needs of its existing audience. The post Hearst’s latest digital subs foray is $100 per year exercise videos appeared first on Digiday. Continue reading >> [ Source: Digiday | 2019-07-11 04:01:02 UTC ]
Costa Mesa-based action sports brand Vans has announced an upcoming collaboration with Warner Bros. Consumer Products that’s all but guaranteed to put some magic in your step: a Harry Potter-inspired collection of shoes and apparel. The footwear assortment consists of four classic Vans sneaker... Continue reading >> [ Source: Los Angeles Times | 2019-05-14 00:00:00 UTC ]
DC Entertainment President Diane Nelson is officially leaving her position as head of the storied Warner Bros.-owned comic book publisher, following a two-month leave of absence. Nelson, who also served as Warner Bros.’ president of consumer products, first stepped away from her duties in late... Continue reading >> [ Source: Los Angeles Times | 2018-06-07 00:00:00 UTC ]
Farrar, Straus and Giroux Books for Young Readers has licensed the rights to create novelty titles for the preschool-targeted DC Super Friends brand, under license from Warner Bros. Consumer Products. Continue reading >> [ Source: Publishers Weekly | 2016-04-19 00:00:00 UTC ]
Warner Bros. Consumer Products has announced its global publishing licensees for the November 18, 2016, feature film release 'Fantastic Beasts and Where to Find Them,' and its sequels. Continue reading >> [ Source: Publishers Weekly | 2016-03-22 00:00:00 UTC ]
For most magazine companies, 2014 was a difficult year. Backs against the wall, publishers looked beyond print for growth -- to digital media, live events, consumer products and TV deals.Vice magazine is way ahead of them.The free magazine founded in 1994 as Voice of Montreal has grown into one... Continue reading >> [ Source: Advertising Age | 2015-01-12 00:00:00 UTC ]
By Dan Eldridge There's certainly nothing new, or even particularly unusual, about magazine publishers trading on the public recognition of their brands to create new lines of consumer products and services. Back... Continue reading >> [ Source: Publishing Executive | 2014-10-01 00:00:00 UTC ]
Ladybird is celebrating its 2015 centenary with a three-year licensing and consumer products... Continue reading >> [ Source: The Bookseller | 2014-02-03 00:00:00 UTC ]
J.K. Rowling's world of wizardry is coming back to the big screen—but without Harry Potter.Studio Warner Bros. announced Thursday that Ms. Rowling will write the screenplay for a movie based on Fantastic Beasts and Where to Find Them, her textbook about the magical universe she created in the... Continue reading >> [ Source: Crains New York | 2013-09-12 00:00:00 UTC ]
Ogden Publications will be combining their in-house fulfillment database with their e-mail service provider to better market content and consumer products to readers.The blending of Advantage Computing Systems fulfillment platform with the iPost iMM digital e-mail marketing technology is... Continue reading >> [ Source: Folio Magazine | 2011-04-20 00:00:00 UTC ]