#consumer products

Publishing news tagged with #consumer products

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U.S. Book Show 2023: Harvey’s Tales

Sara Hoerdeman, the American Academy of Pediatrics marketing manager for consumer products, didn’t just nominate Harvey’s Tales in Geneva, Ill., to be PW’s 2023 Bookstore of the Year: she wrote a 500-word love letter extolling the virtues of the five-year-old indie, located in an upscale suburb... Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #american academy #consumer products #bookstore


Self-Published Author Moves Brand into Consumer Products

Popular self-published children's author-illustrator Diane Alber is partnering with Surge Licensing to expand her brand and characters globally. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer products


Remember when famous writers used to shill for consumer products?

Ah, yes, the good old days: when novelists lent their faces and testimonials to advertisers hoping to sell tires, or a certain kind of beer, or fancy watches. It’s something you don’t see very much anymore, because we writers have become too principled to participate in advertising campaigns.... Continue reading at 'Literrary Hub'

[ Literrary Hub | 2020-08-19 17:14:06 UTC ]
More news stories like this | News stories tagged with: #famous writers #consumer products #novelists


How Hearst Magazines Leverages Its Scale and Innovation to Drive Consumer Value

In his keynote at FUSE Media 2019, Sheel Shah, VP of strategic partnerships and consumer products at Hearst Magazines, addressed how platforms disrupted the traditional media model – and how Hearst is using the reach of platforms to extract audience insights for consumer product development. Continue reading at 'Publishing Executive'

[ Publishing Executive | 2019-12-05 21:43:18 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #sheel shah #strategic partnerships #consumer products #hearst


Hearst Hires a VP of Talent, Meredith Staffs Up Health Magazine | People on the Move

[caption id="attachment_174829" align="alignright" width="150"] Rachel Kay[/caption] On Wednesday, Hearst announced the hiring of Rachel Kay as vice president of talent, a newly created role that will advance talent recruiting programs across the company. Reporting directly to Hearst COO Mark... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-11-07 21:17:21 UTC ]
More news stories like this | News stories tagged with: #consumer products #white papers #custom content #reilly media #american express #hearst


Hearst’s latest digital subs foray is $100 per year exercise videos

A 20-person team at Hearst Magazines has brought four different consumer products to market since last October. It sees a mandate to serve the needs of its existing audience. The post Hearst’s latest digital subs foray is $100 per year exercise videos appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-07-11 04:01:02 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #post hearst #consumer products #existing audience #hearst


Vans’ Harry Potter collaboration to showcase the houses of Hogwarts

Costa Mesa-based action sports brand Vans has announced an upcoming collaboration with Warner Bros. Consumer Products that’s all but guaranteed to put some magic in your step: a Harry Potter-inspired collection of shoes and apparel. The footwear assortment consists of four classic Vans sneaker... Continue reading at 'Los Angeles Times'

[ Los Angeles Times | 2019-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #warner bros #consumer products


Diane Nelson steps down as president of Warner Bros.' DC Entertainment

DC Entertainment President Diane Nelson is officially leaving her position as head of the storied Warner Bros.-owned comic book publisher, following a two-month leave of absence. Nelson, who also served as Warner Bros.’ president of consumer products, first stepped away from her duties in late... Continue reading at 'Los Angeles Times'

[ Los Angeles Times | 2018-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #warner bros #dc entertainment #two-month leave #consumer products


Licensing Hotline: April 2016

Farrar, Straus and Giroux Books for Young Readers has licensed the rights to create novelty titles for the preschool-targeted DC Super Friends brand, under license from Warner Bros. Consumer Products. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2016-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #licensing hotline #giroux books #young readers #warner bros #consumer products


'Fantastic Beasts': From Book to Film and Back Again

Warner Bros. Consumer Products has announced its global publishing licensees for the November 18, 2016, feature film release 'Fantastic Beasts and Where to Find Them,' and its sequels. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2016-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fantastic beasts #warner bros #consumer products


Ad Age's 2014 Magazine A-List: Vice Is Magazine Brand of the Year

For most magazine companies, 2014 was a difficult year. Backs against the wall, publishers looked beyond print for growth -- to digital media, live events, consumer products and TV deals.Vice magazine is way ahead of them.The free magazine founded in 1994 as Voice of Montreal has grown into one... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #live events #consumer products #tv deals #multiple platforms #publishers claim #ae networks


Publishers Diversify Their Businesses with Innovative Brand Extensions

By Dan Eldridge There's certainly nothing new, or even particularly unusual, about magazine publishers trading on the public recognition of their brands to create new lines of consumer products and services. Back... Continue reading at 'Publishing Executive'

[ Publishing Executive | 2014-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer products


New licensing programme for Ladybird's 100th

Ladybird is celebrating its 2015 centenary with a three-year licensing and consumer products... Continue reading at 'The Bookseller'

[ The Bookseller | 2014-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer products


J.K. Rowling penning magic movie for Warner Bros.

J.K. Rowling's world of wizardry is coming back to the big screen—but without Harry Potter.Studio Warner Bros. announced Thursday that Ms. Rowling will write the screenplay for a movie based on Fantastic Beasts and Where to Find Them, her textbook about the magical universe she created in the... Continue reading at 'Crains New York'

[ Crains New York | 2013-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #casual vacancy #fictional universe #video game #consumer products #time warner #pottermore website #television adaptation


Ogden Publishing To Integrate Fulfillment with E-mail Marketing

Ogden Publications will be combining their in-house fulfillment database with their e-mail service provider to better market content and consumer products to readers.The blending of Advantage Computing Systems’ fulfillment platform with the iPost iMM digital e-mail marketing technology is... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer products