Publishers Diversify Their Businesses with Innovative Brand Extensions

By Dan Eldridge There's certainly nothing new, or even particularly unusual, about magazine publishers trading on the public recognition of their brands to create new lines of consumer products and services. Back in the mid-1980s, for instance, Southern... Continue reading at 'Publishing Executive'

[ Publishing Executive | 2014-10-01 00:00:00 UTC ]
News tagged with: #consumer products

Other Publishing stories related to: 'Publishers Diversify Their Businesses with Innovative Brand Extensions'


Publishers Diversify Their Businesses with Innovative Brand Extensions

By Dan Eldridge There's certainly nothing new, or even particularly unusual, about magazine publishers trading on the public recognition of their brands to create new lines of consumer products and services. Back... Continue reading at Publishing Executive

[ Publishing Executive | 2014-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer products


Declining Facebook reach squeezes publishers’ branded-content business

Declining organic reach and increasingly demanding marketers have compelled publishers to spend more on branded-content distribution on Facebook. The post Declining Facebook reach squeezes publishers’ branded-content business appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-22 00:00:00 UTC ]
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Facebook’s new branded-content guidelines will force some publishers to abandon a business model

A change Facebook made to its branded-content guidelines has scrambled several publishers' distribution strategies. The post Facebook’s new branded-content guidelines will force some publishers to abandon a business model appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook #business model #distribution strategies


Innovation Taking the Publishing Business Beyond Borders

Smart publishers are thinking of their business as global instead of local. This may come as a surprise to some who see it as a novelty instead of the norm. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing business


Publishing in the Baltic Region 2018: A Publisher's View of the Lithuanian Book Business

The director of Tyto Alba describes what her house and other publishers are up to. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-23 00:00:00 UTC ]
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Publishers’ newest workforce diversity reports reveal mixed results in efforts to diversify newsrooms

The latest versions of annual reports on workforce demographics from Gannett, NPR and The New York Times (as well as Condé Nast, Hearst and Vox) show mixed results in companies’ efforts to diversify their newsrooms. Continue reading at Digiday

[ Digiday | 2024-06-10 04:01:00 UTC ]
More news stories like this | News stories tagged with: #workforce demographics #hearst


Research Briefing: Publisher events and influencer partnerships offer key brand marketing opportunities

In this edition of the Digiday+ Research Briefing, we examine how publisher-hosted events and influencer partnerships offer brands more key marketing opportunities, how The New Yorker refocused its newsletter strategy in the last year, and how digital media companies are exploring the fediverse,... Continue reading at Digiday

[ Digiday | 2024-05-30 04:01:00 UTC ]
More news stories like this | News stories tagged with: #digiday+ research #digital media


Will Human-AI Partnerships Make Publishing Workers More Innovative?

The journey is just beginning, but we can already see that publishing workflows are especially ripe for AI integration that enables the automation of rote tasks—and AI-driven support for more humans making more complex decisions and judgments. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-24 04:00:00 UTC ]
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The Rundown: How Amazon is wooing publishers to bolster its $50 billion ad business

Enhancements to Amazon Publisher Cloud and debut of Signal IQ represent the triopolist’s latest adland overture. Continue reading at Digiday

[ Digiday | 2024-05-21 04:01:00 UTC ]
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The independent publisher making a business of celebrity book imprints

Independent publisher Zando's highest-visibility imprints are its collabs with celebrities, which are part of its mission to change the institutional racism that has plagued American publishing from its start. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-04-24 18:02:25 UTC ]
More news stories like this | News stories tagged with: #institutional racism #american publishing #independent publisher


With the Novel Prize, Three Anglophone Publishers Team to Champion Innovative Fiction

The biennial Novel Prize comes with a $10,000 purse and simultaneous publication in North America, by New Directions; the U.K. and Ireland, by Fitzcarraldo; and Australia and New Zealand, by Giramondo. In a twist, this year, the three publishers crowned two winners. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-28 05:00:00 UTC ]
More news stories like this | News stories tagged with: #simultaneous publication


U.K. Publishing Spotlight: Building Bridges Between the U.K. and U.S. Book Businesses

British publishers discuss how transatlantic collaboration can boost books’ performance and the work it takes to maintain mutually beneficial relationships. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing spotlight #building bridges #book businesses #transatlantic collaboration


RBmedia Acquires Berrett-Koehler's Audiobook Publishing Business

Audiobook publisher RBmedia has acquired Berrett-Koehler’s audiobook publishing business, including its backlist, and will publish audiobook editions of new Berrett-Koehler titles under its business audiobook brand, Ascent Audio, beginning this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-29 05:00:00 UTC ]
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Publishers Weekly’s 2024 Book Business Events Calendar

Our new Google calendar, to be updated throughout the year and to which readers can subscribe, keeps track of the dates of select trade shows, book fairs, and awards and prizes in 2024. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-02 05:00:00 UTC ]
More news stories like this | News stories tagged with: #book fairs #book business


Lit Agent Landscape Diversifies Some as Anxieties over Book Business Grow

The results of this year's Association of American Literary Agents biannual membership survey indicate that the agency sector of the book business is diversifying, but is still predominantly white, and issues including burnout and unequal pay remain. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #predominantly white #literary agents #book business


Vice Media Group’s Cory Haik says company’s publishing business is ‘very close to profitability’

During the Digiday Publishing Summit, the COO of VMG’s news and entertainment arm explained how its publishing business plans to bounce back over the next 12 to 18 months. Continue reading at Digiday

[ Digiday | 2023-09-20 04:01:00 UTC ]
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Russell Brand publisher pauses all future books with comedian

Bluebird, who were due to publish Brand’s new self-help book in December, took the decision in light of ‘very serious allegations’The publisher of one of Russell Brand’s books has said that it is pausing all future publishing of books by the comedian after he was accused of rape and sexual... Continue reading at The Guardian

[ The Guardian | 2023-09-18 14:31:47 UTC ]
More news stories like this | News stories tagged with: #future books #russell brand #future publishing #sexual assault #pan macmillan #self-help book


Publishers are using online job boards to diversify revenue streams

Globally, the publishing industry is contending with diminishing revenues. With a recent report from intelligence provider WARC finding that global advertising revenue for total print will experience a 7.7% drop-off in 2023 from last year’s number, traditional publishers are looking to shore up... Continue reading at Digiday

[ Digiday | 2023-09-14 15:29:34 UTC ]
More news stories like this | News stories tagged with: #traditional publishers #recent report #publishing industry


“Phenomenal” woman Meena Harris makes the leap from t-shirt branding to book publishing

Phenomenal Media, a company launched by Kamala Harris’ niece that celebrates underrepresented women, is debuting a new partnership with Hachette Books. In 2016, Meena Harris started designing statement t-shirts that quite literally made a statement. Her most famous one read “Phenomenal Woman,”... Continue reading at Fast Company

[ Fast Company | 2023-01-24 08:00:00 UTC ]
More news stories like this | News stories tagged with: #kamala harris #book publishing #company launched #hachette books #literally made #amazon prime #hachette


Why Vox Media’s Eater Is Entering the Book Publishing Business

The online city guide and dining resource is partnering with Abrams on an Eater-branded series of cookbooks and city guides, which will release starting next year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-08 05:00:00 UTC ]
More news stories like this | News stories tagged with: #vox media #book publishing