AOL Inks Mobile Data Deal to Power More Location-Based Ads

As part of AOL's ongoing work to build a mobile advertising business that rivals Facebook and Google, the company is partnering with Berlin, Germany-based Adsquare on a new data effort. Adsquare's data will be built into AOL's programmatic platform One by AOL that helps publishers sell ads. Advertisers also use the platform to manage their... Continue reading at 'AdWeek'

[ AdWeek | 2017-02-27 00:00:00 UTC ]
News tagged with: #programmatic platform #location-based ads #rivals facebook

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Facebook signs deal to directly publish news stories

Facebook has reached a deal with New York Times and eight other media outlets to post stories directly to the social network's mobile news feeds, as publishers strive for new ways to expand their reach. Continue reading at Stuff

[ Stuff | 2015-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media outlets

Pan Mac acquires Gwynne trilogy in six-figure deal

Pan Macmillan has acquired a new epic fantasy series in a six-figure deal. Senior commissioning editor Bella Pagan bought world rights to John Gwynne’s standalone trilogy from agent John Jarrold. The trilogy will be set in the same stirring Celtic-inspired world as Gwynne’s first quartet, the... Continue reading at The Bookseller

[ The Bookseller | 2015-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #six-figure deal #pan macmillan

At Times, L'Oréal Is Getting 90% Video Ad View Rates

L'Oréal has evidently found a video advertising vendor in Mediabong it's very high on. Mediabong—which is announcing a $5 million Series B round of funding today—said it achieved a 90 percent "video-through rate" for L'Oréal in a recent five-week ad campaign across various publishers.... Continue reading at AdWeek

[ AdWeek | 2015-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #land rover #hot topic #digital advertising #video ads

NBC Pulls Facebook Post After Sneaking in an Ad for Subway

As Facebook looks to turn itself into a bona fide video platform, it's tightening its rules on what publishers can and cannot post. Clips with ads not sold by Facebook are not allowed, something NBC learned the hard way today. Yesterday afternoon, NBC posted a three-minute video from the latest... Continue reading at AdWeek

[ AdWeek | 2015-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest episode #universal pictures #video content

Kate Dale deal for MCB

Macmillan Children’s Books has acquired Mumnesia, a new middle-grade title by Kate Dale. Editor Rachel Kellehar bought world rights in a two-book deal for the book, which is about a 12-year-old girl whose Mum starts to behave like a teenager, from Jenny Savill at Andrew Nurnberg... Continue reading at The Bookseller

[ The Bookseller | 2015-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #macmillan children #middle-grade title #jenny savill

A Fifth of Time Inc.'s Ad Revenue Now Comes From Digital

Time Inc., the nation's largest magazine publisher, now generates 20% of its ad revenue through digital sales, the company said today.The company sold $73 million worth of digital ads in the first quarter, up 1% over the quarter a year earlier, Time Inc. executives told Wall Street investors as... Continue reading at Advertising Age

[ Advertising Age | 2015-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad revenue #year earlier #money magazines #mexican magazines #print publisher #executive team #earnings call

News Corp profits halve after weak newspaper ad sales

Rupert Murdoch group, which publishes Sun, Times and Wall Street Journal, partly blames currency fluctuations, as book publishing division reports growthRupert Murdoch’s News Corp has seen a 52% year-on-year fall in its third-quarter profits as its newspaper advertising revenue continued to... Continue reading at The Guardian

[ The Guardian | 2015-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #titles include #currency fluctuations

World English deal for HarperCollins and Patricia Cornwell

HarperCollins Publishers has acquired world English rights to two more books by Patricia Cornwell. The two Kay Scarpetta novels will be published by HarperCollins around the world, including in the UK, Australia/New Zealand, Canada, and India. The first book will be published in the autumn of... Continue reading at The Bookseller

[ The Bookseller | 2015-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins publishers #patricia cornwell #william morrow #esther newberg #icm partners

HealthiNation Pitches Media Buyers on Mobile Lifestyle Video

For its first Digital Content NewFronts presentation, video startup HealthiNation kept its pitch short and sweet. In what was possibly this year's quickest NewFronts sell so far, HealthiNation showed a seven-minute video skimming over the publisher's fitness, cooking and health content to... Continue reading at AdWeek

[ AdWeek | 2015-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short video #mexican food

Media Ratings Council Issues Interim Guidance for Mobile Viewability, Adds a Not-Quite-Viewable Category

The Media Rating Council has issued interim guidance on what it takes for ads on mobile devices to be considered "viewable" and introduced a new category of mobile ad between "viewable" and "not."Advertisers and web publishers use viewability standards to determine whether ads that were served... Continue reading at Advertising Age

[ Advertising Age | 2015-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #web publishers #major publishers #ad spending

Women's lifestyle site rides native-ad trend to the bank

During the past year, native advertising has gone from being the girl traditional publishers wanted to date but worried would hurt their reputation, to the trophy wife whom they always want by their... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2015-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising

April Bloomfield Signs Up for a Third: Cookbook Deals, April 2015

April Bloomfield takes on fish in her third cookbook at Ecco, and Artisan signs two. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cookbook deals

Book Deals: Week of May 4, 2015

Lipman gets to ‘Working’ for William Morrow and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #william morrow

How one publisher is working around Facebook’s pre-roll ad ban

Publishers are ambivalent about uploading their video to Facebook’s native player, as the social network has yet to reveal how it will enable them to monetize that video. While most publishers are playing by the rules, one publisher isn’t waiting around, though. NewsBeat Social, a Portland,... Continue reading at Digiday

[ Digiday | 2015-04-30 00:00:00 UTC ]
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Cover Ads: Buzzy, But Not Common

The practice still courts controversy, but only about 13 percent of magazines tracked ran cover ads in the last 12 months. The post Cover Ads: Buzzy, But Not Common appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-04-30 00:00:00 UTC ]
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AOL Unveils Massive Slate of New Programming and Partnership With NBCU

For those who thought AOL might be shifting away from big content plays and heading into pure ad tech, the media company proved this week it still has plenty in store for digitally savvy audiences. Announcing a licensing distribution deal with NBCUniversal and a hefty slate of original and... Continue reading at AdWeek

[ AdWeek | 2015-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #world today

Crowdfunding as a Source of Book Marketing Power

More than money, crowdfunding offers valuable feedback to authors, as they learn the fundamentals of speaking directly to readers, argues Deborah Emin. The post Crowdfunding as a Source of Book Marketing Power appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post crowdfunding

Pinterest Makes It Easier for Brands to Post Pins, Buy Ads

Two-thirds of the content that people post to Pinterest are originally from businesses, like product images from a retailer's site. But it hasn't been that easy for brands themselves to post that content, let alone pay to promote those organic posts as ads on Pinterest. Pinterest is now trying... Continue reading at Advertising Age

[ Advertising Age | 2015-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #phone calls #social networks #social accounts

Packed Field Stokes Competition for Digital Ad Dollars

Over the next two weeks, some of the biggest Internet companies and publishers will showcase their original programming in an annual attempt to attract advertising dollars. The events, taking place in New York under the banner of the Digital Content ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #original programming #taking place #digital content