As part of AOL's ongoing work to build a mobile advertising business that rivals Facebook and Google, the company is partnering with Berlin, Germany-based Adsquare on a new data effort. Adsquare's data will be built into AOL's programmatic platform One by AOL that helps publishers sell ads. Advertisers also use the platform to manage their... Continue reading at 'AdWeek'
[ AdWeek | 2017-02-27 00:00:00 UTC ]
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Publishers activate consumers on mobile recipe platforms. The post Meredith and Reader’s Digest Tap Into Mobile Shopping appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-07-13 00:00:00 UTC ]
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Women's magazine publisher Meredith Corp. has acquired Grocery Server, a digital firm that powers location-based ads for food and retail brands. Grocery Server was founded in 2008 as an ad platform that pulls location data from grocery stores and CPG brands into ads on publishers' websites.... Continue reading at AdWeek
[ AdWeek | 2015-07-13 00:00:00 UTC ]
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Premium publishers have been pushing the idea of selling ads based on attention time, saying that the longer people spend on a site, the more value there is for advertisers. But some ad buyers aren’t biting. Too few publishers are selling this way. For some advertisers, the goal isn’t to be in... Continue reading at Digiday
[ Digiday | 2015-07-10 00:00:00 UTC ]
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Jonathan Baumbach, father of Noah, sells short story collection to Dzanc; Hachette gets Sen. Barbara Boxer’s memoir; a book on bioelectronics goes to Norton; and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-10 00:00:00 UTC ]
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Baker & Taylor this week announced that it has released a new “all-in-one” mobile app for library users. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-08 00:00:00 UTC ]
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With the release of more than 150 English-language graphic novels, Delcourt takes a major step to raise the profile of French graphic novels in the North American comics market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-06 00:00:00 UTC ]
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The Borough Press has bought The Chilbury Ladies' Choir in a “major” six-figure deal. Kate Elton, executive publisher of fiction and non-fiction, and Cassie Browne, commissioning editor at The Borough Press, have bought UK and Commonwealth rights, excluding Canada, at auction, to The Chilbury... Continue reading at The Bookseller
[ The Bookseller | 2015-07-04 00:00:00 UTC ]
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Playwright and PEN winner Victor Lodato sells his sophomore novel to SMP, YouTube star Marzia Bisognin lands a deal for her debut novel, former senators Tom Daschle and Trent Lott explore a D.C. crisis at Bloomsbury, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-03 00:00:00 UTC ]
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The tech giant is targeting YouTube's clients with a new ad revenue sharing program for video publishers.Facebook has just made another change to its burgeoning video advertising business. Effective today, Facebook is testing out sharing video ad revenue with video partners. The move is similar... Continue reading at Fast Company
[ Fast Company | 2015-07-02 00:00:00 UTC ]
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Social network already has 4bn views a day of its native clips, but helping their creators to make money is its next ambitionVideos uploaded directly to Facebook are watched more than 4bn times a day according to the social network. Now it wants their uploaders to be able to make money from... Continue reading at The Guardian
[ The Guardian | 2015-07-02 00:00:00 UTC ]
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Facebook's shiny logo isn't all that's new for the social network today: The outfit's also announced how it plans to split video ad revenue with publishers. Like YouTube, Facebook will give content creators 55 percent of ad revenue and keep the rest,... Continue reading at Engadget
[ Engadget | 2015-07-02 00:00:00 UTC ]
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Tony Uphoff, CEO of Business.com, has more than 20 years of experience leading and transforming b-to-b publishing companies.Before joining Business.com in 2013, he was CEO of tech publisher UBM TechWeb, where he led the company's transformation from a $125 million print-centric business to a... Continue reading at Advertising Age
[ Advertising Age | 2015-07-02 00:00:00 UTC ]
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John Wiley has announced a partnership with data repository organisation Figshare, part of Macmillan's Digital Science business, to support authors who wish to openly share their data. Continue reading at The Bookseller
[ The Bookseller | 2015-07-01 00:00:00 UTC ]
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Print advertisers cut 8.7 percent of spending. The post Magazine Ad Spend Down In Q1 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-06-30 00:00:00 UTC ]
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Jim Bryant draws examples from Trajectory.com bookselling partners in China to argue that superior, localized metadata increases book sales — everywhere. The post Employing Localized Data for Global Book Discovery appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-26 00:00:00 UTC ]
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Roberta Kaplan, who argued the historic defeat of the Defense of Marriage Act in 2013, offered a powerful opening keynote speech at the 2015 ALA annual conference in San Francisco, just hours after a historic Supreme Court decision legalized same-sex marriage. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Razorbill takes the debut YA from a Hollywood movie-studio consultant; YouTube sensation Matthew Santoro gives the facts to Perigee; Orbit invests in a new series, Empire of Storms; and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Library content service Hoopla Digital is broadening its recently launched comics category with new graphic novel content from DC Comics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-25 00:00:00 UTC ]
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For advertisers and online publishers, combating ad fraud today is akin to a retailer trying to fight shoplifters by catching them in the act. But one ad- tech company has come up with an approach that's more like bouncing shoplifters before they can even enter the store.Ad-fraud prevention firm... Continue reading at Advertising Age
[ Advertising Age | 2015-06-23 00:00:00 UTC ]
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Authors are normally paid a consistent amount for every ebook you download, no matter how much of a page-turner it is. Amazon might just shake up that model before long, though. As of July 1st, the internet giant will pay Kindle Unlimited and Kindle... Continue reading at Engadget
[ Engadget | 2015-06-22 00:00:00 UTC ]
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