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Content recommendation has become a big business, but it's showing signs of its limitations. Yahoo, facing an uncertain future as a company, shut down its 2-year-old Yahoo Recommends service to publishers. It follows the shuttering of IAC's nRelate as a standalone service to publishers. Two of... Continue reading at 'Digiday'
[ Digiday | 2016-02-23 00:00:00 UTC ]
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For advertisers and online publishers, combating ad fraud today is akin to a retailer trying to fight shoplifters by catching them in the act. But one ad- tech company has come up with an approach that's more like bouncing shoplifters before they can even enter the store.Ad-fraud prevention firm... Continue reading at 'Advertising Age'
[ Advertising Age | 2015-06-23 00:00:00 UTC ]
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#fake traffic
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