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For advertisers and online publishers, combating ad fraud today is akin to a retailer trying to fight shoplifters by catching them in the act. But one ad- tech company has come up with an approach that's more like bouncing shoplifters before they can even enter the store.Ad-fraud prevention firm... Continue reading at 'Advertising Age'
[ Advertising Age | 2015-06-23 00:00:00 UTC ]
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#fake traffic
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A 60-day study conducted by the Association of National Advertisers and ad fraud detection company White Ops came to a conclusion likely to unsettle many digital ad buyers: purchasing ads from premium publishers does not protect marketers from fraud."Advertisers who assume that traffic to... Continue reading at 'Advertising Age'
[ Advertising Age | 2014-12-09 00:00:00 UTC ]
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#ad fraud
#premium publishers
#report stated
#waste $6