Meredith and Reader’s Digest Tap Into Mobile Shopping

Publishers activate consumers on mobile recipe platforms. The post Meredith and Reader’s Digest Tap Into Mobile Shopping appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-07-13 00:00:00 UTC ]
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Meredith’s latest mobile ad strategy: rewards for taps

Meredith, like many publishers, is still trying to figure out how to effectively make money on mobile. Its latest strategy: “gamify” its mobile apps. The publisher has inked a one-year deal with Kiip, an ad tech startup that serves users branded “rewards” in exchange for completing certain... Continue reading at Digiday

[ Digiday | 2014-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing partners #post meredith #mobile apps


Meredith Set To Buy Allrecipes From Reader's Digest

The magazine publisher will more than double its digital presence, by acquiring the world's biggest food site. Continue reading at AllThingsD

[ AllThingsD | 2012-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital presence #magazine publisher


Reader's Digest Association Taps Paul Tomkins as CFO

This morning, the Reader’s Digest Association and parent company RDA Holding Co. announced that Paul R. Tomkins is set to succeed Tom Williams as executive vice president and chief financial officer with the company. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-19 00:00:00 UTC ]
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Meredith Taps ‘Access Hollywood’ EP for ‘People’ TV Series | People on the Move

[caption id="attachment_180858" align="alignright" width="150"] Rob Silverstein[/caption] Meredith Corp. is planning to launch a syndicated daily TV show based on the People brand, the company said Tuesday, bringing on longtime "Access Hollywood" showrunner Rob Silverstein as executive... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-20 20:57:57 UTC ]
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Meredith Taps GE Exec for CFO Role | People on the Move

[caption id="attachment_177771" align="alignright" width="150"] Jason Frierott[/caption] Meredith Corp. announced Thursday that it has hired Jason Frierott as its new VP and CFO, succeeding Joe Ceryanec, who had previously announced plans to retire in early 2020 after 12 years in the... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-27 20:00:04 UTC ]
More news stories like this | News stories tagged with: #thomson reuters #weekly newsletter #sports illustrated #middle east #streaming services


Handbooks for Health and Happiness from Reader's Digest

With new editions of two popular books, Reader's Digest presents accessible guides to healthy, holistic living. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-02-23 00:00:00 UTC ]
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Google Debuts AMP Stories for Mobile Readers

AMP Stories. Credit: GoogleGoogle has launched AMP Stories, a feature that lets publishers create content similiar to Instagram Stories, but for mobile websites.AMP, short for Accelerated Mobile Page, loads content extremely fast. The open-source project was led by Google roughly two years ago,... Continue reading at Advertising Age

[ Advertising Age | 2018-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast #google makes #instagram stories #mobile readers #mobile websites


Trusted Media Brands Names Reader’s Digest Publisher | People on the Move — 1.18.17

Condé Nast Entertainment appoints an SVP, InStyle adds an editor, and more... The post Trusted Media Brands Names Reader’s Digest Publisher | People on the Move — 1.18.17 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-01-19 00:00:00 UTC ]
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How Forbes got readers to double the time spent per post on mobile

For most news publishers, their audiences increasingly prefer visiting them on mobile devices. Forbes faced this problem acutely, with half its audience coming to it on mobile devices. So it created card-like formats to replace text-based stories. The financial news publisher said its new... Continue reading at Digiday

[ Digiday | 2016-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers #time spent #mobile appeared #mobile devices


Apple Opens Mobile News App to All Publishers in Bid for Readers

Apple will make its mobile news app available to publishers of all sizes starting this week, increasing the pool of content as the tech giant competes with rivals Facebook and Google for the attention of smartphone readers.Smaller media companies, even independent bloggers, can obtain editing... Continue reading at Advertising Age

[ Advertising Age | 2016-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #announced partnerships #select group #media outlets #news junkies


Google Is Making the Mobile Web Faster for Publishers and Their Readers

Every second counts with often impatient mobile users, so Google wants to help publishers reduce the time it takes their articles to load when viewed on smartphones. On Wednesday, Google launched a program called Accelerated Mobile Pages, or AMP, which speeds up load times by plugging a piece... Continue reading at AdWeek

[ AdWeek | 2015-10-08 00:00:00 UTC ]
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Author Combines Mobile Gaming, Fantasy Fiction to Lure Readers

Alane Adams worked for years as an accountant at her family’s business, but she always believed that one day she’d get back to her first two loves: reading and writing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lure readers #fantasy fiction


Mobile Readers Abound; the Ads, Not So Much

Traditional and online publishers are struggling to cash in on their surging mobile traffic, raising questions about their future growth as consumers increasingly turn to smartphones and tablets for media. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #future growth #online publishers


Meredith Corp. Bought an Ad-Tech Company to Make Grocery Shopping Easier

Women's magazine publisher Meredith Corp. has acquired Grocery Server, a digital firm that powers location-based ads for food and retail brands. Grocery Server was founded in 2008 as an ad platform that pulls location data from grocery stores and CPG brands into ads on publishers' websites.... Continue reading at AdWeek

[ AdWeek | 2015-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #branded content #american media #fit pregnancy #latest piece #martha stewart


Reader's Digest Condensed Book Series to Get Wider Distribution

The Reader’s Guild has signed a long-term licensing agreement to market and publish Reader’s Digest's Condensed Book series as Reader’s Digest Classic Editions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-12 00:00:00 UTC ]
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Frankfurt Book Fair 2014: Apple, Amazon in Race for Mobile Readers

The rise of reading on mobile phones is a hot topic at the Frankfurt Book Fair, but perhaps the most surprising finding of a new survey is that Apple is giving Amazon a run for its money among younger readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-07 00:00:00 UTC ]
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Polansky Up at Reader's Digest

Debra Polansky has been named publishing director, books, at The Reader’s Digest Association. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digest association


Global Publishing Leaders 2014: Readers Digest

Readers Digest is a multi-brand and multi-platform media and direct marketing company that reaches 145 million customers worldwide through a combination of print, digital and DRTV products. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #readers digest


Mobile Marketing Startup Taps Data Firm to Measure Sales Impact

Mobile marketing startup SessionM, trying to prove its efforts can help spur sales, announced a partnership with Datalogix to measure the success of digital campaigns. SessionM says the partnership is the best way to show marketers that mobile is effective, which many question. Datalogix... Continue reading at AdWeek

[ AdWeek | 2014-06-25 00:00:00 UTC ]
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