AOL Inks Mobile Data Deal to Power More Location-Based Ads

As part of AOL's ongoing work to build a mobile advertising business that rivals Facebook and Google, the company is partnering with Berlin, Germany-based Adsquare on a new data effort. Adsquare's data will be built into AOL's programmatic platform One by AOL that helps publishers sell ads. Advertisers also use the platform to manage their... Continue reading at 'AdWeek'

[ AdWeek | 2017-02-27 00:00:00 UTC ]
News tagged with: #programmatic platform #location-based ads #rivals facebook

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International deals for Kang

Portobello has signed a new book from Korean author Han Kang, for publication in January 2016. Max Porter signed rights in Human Acts in a deal with Barbara Zitwer. Sarah Bedington at Hogarth will publish in the US. Rights have also sold to Nijgh & Van Ditmar in Holland and Le Serpents a... Continue reading at The Bookseller

[ The Bookseller | 2015-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international deals #human acts #barbara zitwer


Book Deals: Week of June 22, 2015

Atria Goes to ‘The Other Side’ with Bishop and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals


Marvel, Comixology Renew, Expand Sales Deal to Kindle

Digital Comics marketplace Comixology has renewed its exclusive sales agreement with Marvel Comics, and expanded the deal to include sales via Amazon's Kindle Platform. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marvel comics #kindle platform


PRH to publish colouring books based on classic novels

Penguin Random House (PRH) Children’s will this autumn release a series of colouring books for a crossover audience based on classic novels. Continue reading at The Bookseller

[ The Bookseller | 2015-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #classic novels #autumn release #colouring books


Google and Local World strike deal to launch 10 evening editions

Regional publisher to launch titles such as the Bristol Post and Leicester Mercury through apps that launch at 5pm dailyLocal World is to launch digital evening editions for 10 of its titles, including the Bristol Post, Leicester Mercury and Nottingham Post.The regional newspaper publisher has... Continue reading at The Guardian

[ The Guardian | 2015-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #launch titles #regional publisher #leicester mercury #nottingham post


For TV shows based on books or comics, fans are a mixed blessing

During a recent talk show chat, "Game of Thrones" actress Maisie Williams revealed she had listened to fans' online opinions when crafting her scrappy Arya Stark character, originally written as a left-handed swordswoman in George R.R. Martin's book series. "The fans are so die-hard; they're... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mixed blessing #originally written #book series


Amazon, PRH Reach Sales Deal

Amazon has signed new long-term sales agreements with Penguin Random House in both the U.S and U.K. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-17 00:00:00 UTC ]
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Google Launches Key Ad Tech Tools for Publishers and Marketers

Google is bringing a clearer picture of advertising to the mobile world with three tech advancements it announced at a company conference in the Florida Keys today. With Neal Mohan still at the helm of the display ad business, Google unveiled new services that help advertisers more effectively... Continue reading at AdWeek

[ AdWeek | 2015-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital properties #automated system #inventory programmatically #automated fashion


Process Mania: The Making of Jonathan Case's 'The New Deal'

Artist Jonathan Case shares an exclusive look at the art process for 'The New Deal,' his historical graphic novel due this fall from Dark Horse. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dark horse


Hodder finalising deal for McKellen memoir

Hodder is finalising a deal for actor Sir Ian McKellen’s memoirs, the publisher and McKellen’s agent have confirmed to The Bookseller. The deal is expected to be completed in “another couple of weeks”, McKellen’s agent Paul Stevens of Independent Talent said, with Rowena Webb, director of... Continue reading at The Bookseller

[ The Bookseller | 2015-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent talent


Apple's iOS 9 update will let you block ads

Life is about to get that little bit harder for digital publishers, thanks to Apple. Continue reading at Stuff

[ Stuff | 2015-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #block ads #digital publishers


YouTube star PewDiePie strikes publishing deal for This Book Loves You

With 37m YouTube subscribers, Swedish gamer teams up with Penguin Random House for 250-page collection of ‘advice and inspirational quotes’With more than 37m subscribers, Felix ‘PewDiePie’ Kjellberg is one of the biggest stars on YouTube. Now he’s hoping to take bookshelves by storm too.The... Continue reading at The Guardian

[ The Guardian | 2015-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #biggest stars #publishing deal #video game


Book Deals: Week of June 15, 2015

YA bestselling author Ally Condie sells a middle-grade novel to Dutton, Princeton University Press buys a comics history, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals


Nikki Dinki's Star is on the Rise with New Show, Cookbook Deal

St. Martin's has signed signed up Dinki for a cookbook called 'Meat on the Side,' which offers recipes that put “meat in the passenger seat.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cookbook deal #offers recipes


Oetinger34, Community-Based Publishing Platform, To Release First Titles

This July, the first titles will appear from Oetinger34, a creative platform for authors, illustrators and readers launched by German publisher Oetinger in 2014. The post Oetinger34, Community-Based Publishing Platform, To Release First Titles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #titles appeared


No Decision Yet on Family Christian Deal

Despite a 14-hour hearing yesterday in federal bankruptcy court, Family Christian Stores must wait awhile longer for a ruling on whether the struggling Christian bookstore chain will be sold to FC Acquisitions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fc acquisitions


Ads, airline seats, and higher revenue: yield optimization at work

Just as it has for airlines, yield management -- controlling inventory availability in a way that affects prices and maximizes revenue -- will significantly improve revenue for online publishers. A unified yield management platform will give publishers a unified marketplace in which all buyers... Continue reading at Digiday

[ Digiday | 2015-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers #give publishers #higher revenue #sponsor content


Facebook’s growing video power has publishers embracing the sound of silence

The rise of Instagram and Facebook, which mute video audio by default, is forcing publishers to rethink their video creation strategies. NowThis and Fusion, for example, are creating video that's "volume agnostic", meaning that they can viewers can watch them with the sound on or off and still... Continue reading at Digiday

[ Digiday | 2015-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook #forcing publishers #creating video #work harder


Single-Copy Locator App, MagFinder, Launches in a Shrinking Newsstand Market

New app helps consumers find their favorite magazines at retail. The post Single-Copy Locator App, MagFinder, Launches in a Shrinking Newsstand Market appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #favorite magazines


Here’s Why Mobile Video Is Confusing and Scary to Advertisers

There is a consensus in advertising that mobile video is the future, but that future is still hazy. Mobile video can run in apps like Facebook, Snapchat and YouTube or be bought through ad networks that serve the mobile Web. There are six-second, 15-second and 30-second formats, and there are... Continue reading at AdWeek

[ AdWeek | 2015-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #maker studios #vice media #growing faster #ad budgets