As part of AOL's ongoing work to build a mobile advertising business that rivals Facebook and Google, the company is partnering with Berlin, Germany-based Adsquare on a new data effort. Adsquare's data will be built into AOL's programmatic platform One by AOL that helps publishers sell ads. Advertisers also use the platform to manage their... Continue reading at 'AdWeek'
[ AdWeek | 2017-02-27 00:00:00 UTC ]
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Publishers erect paywalls with an eye to growing their consumer revenue. But the consumer data they collect in the registration process holds value to advertisers. So why do they struggle to charge more for it? The most-cited reason is a lack of audience size. With the likes of Google and... Continue reading at Digiday
[ Digiday | 2015-06-01 00:00:00 UTC ]
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Three bestselling authors discussed how book clubs have helped propel their careers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-01 00:00:00 UTC ]
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Actress Julianne Moore and award-winning writer and illustrator Brian Selznick have more in common than writing books for children. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-31 00:00:00 UTC ]
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The theme of the International Digital Publishing Forum conference on day one at Book Expo in New York was “Putting Readers First,” but whether power has shifted from publishers and retailers to readers - asserted in a keynote by Canelo Publishing’s Michael Bhaskar - was quickly challenged by... Continue reading at The Bookseller
[ The Bookseller | 2015-05-29 00:00:00 UTC ]
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When it comes to loading times, Facebook’s Instant Articles appear to be living up to their name. Earlier this month, the social network launched its new Instant Articles product, which allows publishers to host articles and videos d ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-29 00:00:00 UTC ]
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Yumi Sakugawa sells an illustrated life and design book to St. Martin's at auction and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-29 00:00:00 UTC ]
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Hachette Book Group and Simon & Schuster this week became the latest Big Five publishers to offer audiobook titles to libraries via Midwest Tape’s nascent Hoopla digital platform. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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Over the past two decades, few voices have shouted louder from the rooftops about global cybersecurity and digital privacy concerns than Bruce Schneier. He’s the CTO of Resilient Systems, a board member of the Electronic Frontier Foundation (EFF) and has authored 14 books—his latest, Data and... Continue reading at Wired
[ Wired | 2015-05-27 00:00:00 UTC ]
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Snapchat has been a lot more ad friendly of late. It still lacks some features brands love—giving users an easy way to follow their accounts and like their content, for instance—but it finally implemented the ability to share. Sharing is limited to the Discover section, where 12 digital... Continue reading at AdWeek
[ AdWeek | 2015-05-27 00:00:00 UTC ]
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This A–Z listing includes specials available to retailers who place orders at BEA. Many exhibitors are offering free freight and/or extra discount points. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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Publisher Tor says ‘we’d be nuts to decline’ 13-book contract, which will include three young adult novels alongside next instalments of Old Man’s War seriesAmerican science fiction author John Scalzi has signed a 10-year, 13-book deal with publishers Tor, which will net him $3.4m (£2.2m).Scalzi... Continue reading at The Guardian
[ The Guardian | 2015-05-26 00:00:00 UTC ]
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Earlier this month Google announced that video ads running on YouTube have a chance to be seen 91% of the time. That's great, and a lot better than the 46% of video ads that Google runs outside of YouTube that never have a chance to be seen. But advertisers would like to be able to check... Continue reading at Advertising Age
[ Advertising Age | 2015-05-26 00:00:00 UTC ]
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Vicky Beeching sells a memoir, Running Press lands a coloring book/journal, Harper signs Swedish series about a senior citizen crime spree, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-22 00:00:00 UTC ]
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Headline has acquired the first book by Chelsea Football Club manager Jose Mourinho. The as-yet-untitled book will be a “visually sumptuous celebration” of Mourinho’s career so far. Mourinho has won eight league titles in four different European countries: in his homeland of Portugal with... Continue reading at The Bookseller
[ The Bookseller | 2015-05-21 00:00:00 UTC ]
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Headline has acquired an “utterly captivating debut novel” by an “exciting new talent” who works at Waterstones. Commissioning editor Emily Griffin bought British Commonwealth rights, excluding Canada, to The Second Love of My Life by Victoria Walters from Hannah Ferguson at Hardman &... Continue reading at The Bookseller
[ The Bookseller | 2015-05-21 00:00:00 UTC ]
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In the latest land grab for consumers’ time on platforms, Kik is stepping up efforts to court brands and media companies. The messaging app popular with millennials hired ad vet Josh Jacobs to head a new division, Kik Services, with an eye to adding games and commerce services and expand... Continue reading at Digiday
[ Digiday | 2015-05-19 00:00:00 UTC ]
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Excerpted from Strange New Land: Africans in Colonial America by Peter H. Wood. Published by Oxford University Press. Continue reading at Slate
[ Slate | 2015-05-19 00:00:00 UTC ]
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Ecco signs Anthony Bourdain for his first new cookbook in a decade, which will focus on entertaining and cooking at home, and other notable deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-18 00:00:00 UTC ]
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Why would publishers want to jump into bed with their top "frenemy" Facebook? Well, they're not, entirely.Four of the first U.S. publishers to publish mobile articles directly on Facebook through its new Instant Articles program -- The New York Times, BuzzFeed, National Geographic and NBC News... Continue reading at Advertising Age
[ Advertising Age | 2015-05-15 00:00:00 UTC ]
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In this week's column agent Holly McGhee closes on her debut middle grade novel; British author Clare Mackintosh inks a two-book deal with Berkley; TV writer Ron McGee signs with HC Kids; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-15 00:00:00 UTC ]
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