#consumer revenue

Publishing news tagged with #consumer revenue


Publishers Sharpen Their Approach to Paywalls

Visitors to Fortune.com noticed something new over the past few weeks: a requirement to enter an email address in order to access content. “You’re paying for it with your email address in a sense,” says Fortune's chief marketing officer, Michael Joseloff. “We have done a lot of research into... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-02-25 03:46:10 UTC ]
More news stories like this | News stories tagged with: #print publication #consumer revenue #vox media #daily life #daily beast


How Bonnier is playing for consumer revenue in 2020

Popular Science is launching a line of toys, a product category that tends to have royalty rates as high as 8% to 18% of retail sales. The post How Bonnier is playing for consumer revenue in 2020 appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-01-20 05:01:59 UTC ]
More news stories like this | News stories tagged with: #bonnier #retail sales #royalty rates #popular science #consumer revenue


Meredith Brings Subscriptions Back to Coastal Living, Citing “Resounding Success” on Newsstands

After what it called "resounding consumer demand and success" in Coastal Living's first year as a quarterly, newsstand-only magazine, Meredith Corp. announced Tuesday that it is once again selling subscriptions to the 22 year-old title, which it acquired through its merger with Time Inc. at the... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-11-19 18:04:17 UTC ]
More news stories like this | News stories tagged with: #editorial direction #specific brand #charging people #consumer revenue #paper stock #subscription sales


Subscriber-only podcasts are on the rise

Podcasts are ever so slowly pivoting to subscriptions. The broad move to consumer revenue in the publishing industry is spreading to podcasts, as publishers like Slate and The Athletic look to use the loyal audiences podcasts attract to drive paying subscribers and monetize this platform in new,... Continue reading at 'Digiday'

[ Digiday | 2019-10-24 04:01:40 UTC ]
More news stories like this | News stories tagged with: #publishing industry #consumer revenue #rise appeared


Why Active Interest Media Salvaged 14 Titles From the F+W Bankruptcy

After F+W Media filed for chapter 11 bankruptcy protection and auctioned off its portfolio of 50 magazines earlier this year, Active Interest Media’s Cruz Bay Publishing placed the winning bids for 14 total brands across the Woodworking, Writing, Horticulture and Collectibles Groups, in order... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-07-23 18:09:05 UTC ]
More news stories like this | News stories tagged with: #early fall #consumer revenue #business side #family history #include history #recently launched #ad sales #weekly editions


Condé Nast Reorganizes Its Revenue Side—Again

Craig Kostelic and Monica Ray are tapped to oversee ad sales and consumer revenue, respectively, as the publisher organizes its brands under three chief business officers. The post Condé Nast Reorganizes Its Revenue Side—Again appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer revenue


‘The hunt for consumer revenue is on’: Insights from the Digiday Publishing Summit

Nobody knows if consumer revenue, branded content, commerce, or events will make up for losses in the display ad market. But that isn’t stopping publishers from trying. At Moguls and the Digiday Publishing Summit in Key Biscayne, Fla., strong interest in alternative forms of revenue stood out:... Continue reading at 'Digiday'

[ Digiday | 2018-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #strong interest #key biscayne #branded content #consumer revenue


More Layoffs and Big Changes Rock Meredith’s Birmingham Office

[caption id="attachment_109685" align="alignright" width="488"] Meredith Corp.'s Des Moines, Iowa headquarters.[/caption] Meredith has taken further steps in its long-term reorganization strategy that began after its acquisition of Time Inc. nearly two years ago. The Wall Street Journal first... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sports illustrated #title closures #latest round #consumer revenue


News publishers are giving personalization a fresh look

With consumer revenue and loyalty newly important, news publishers are personalizing their products more. The post News publishers are giving personalization a fresh look appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer revenue #news publishers


Local digital news publishers are ignoring display revenue

Rather than compete for dwindling display ad revenue, local digital news publishers are pursuing branded content and consumer revenue instead. The post Local digital news publishers are ignoring display revenue appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-01-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer revenue


In the hunt for consumer revenue, publishers are hiring e-commerce marketing veterans

The New York Times, Conde Nast and Time Inc. have hired talent from e-commerce and retail companies for their consumer marketing skills. The post In the hunt for consumer revenue, publishers are hiring e-commerce marketing veterans appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast #consumer revenue


Why publishers struggle to monetize their paywall data

Publishers erect paywalls with an eye to growing their consumer revenue. But the consumer data they collect in the registration process holds value to advertisers. So why do they struggle to charge more for it? The most-cited reason is a lack of audience size. With the likes of Google and... Continue reading at 'Digiday'

[ Digiday | 2015-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #smaller publishers #increasingly difficult #audience size #consumer revenue #consumer data #publishers struggle