Page 1 of 1 pages
Visitors to Fortune.com noticed something new over the past few weeks: a requirement to enter an email address in order to access content. “You’re paying for it with your email address in a sense,” says Fortune's chief marketing officer, Michael Joseloff. “We have done a lot of research into... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-25 03:46:10 UTC ]
More news stories like this | News stories tagged with:
#daily beast
#daily life
#vox media
#consumer revenue
#real love
#listening sessions
#print publication
Popular Science is launching a line of toys, a product category that tends to have royalty rates as high as 8% to 18% of retail sales. The post How Bonnier is playing for consumer revenue in 2020 appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2020-01-20 05:01:59 UTC ]
More news stories like this | News stories tagged with:
#consumer revenue
#popular science
#product category
#royalty rates
#retail sales
#bonnier
After what it called "resounding consumer demand and success" in Coastal Living's first year as a quarterly, newsstand-only magazine, Meredith Corp. announced Tuesday that it is once again selling subscriptions to the 22 year-old title, which it acquired through its merger with Time Inc. at the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-11-19 18:04:17 UTC ]
More news stories like this | News stories tagged with:
#subscription sales
#trim size
#paper stock
#consumer revenue
#charging people
#specific titles
#specific brand
#editorial direction
Podcasts are ever so slowly pivoting to subscriptions. The broad move to consumer revenue in the publishing industry is spreading to podcasts, as publishers like Slate and The Athletic look to use the loyal audiences podcasts attract to drive paying subscribers and monetize this platform in new,... Continue reading at 'Digiday'
[ Digiday | 2019-10-24 04:01:40 UTC ]
More news stories like this | News stories tagged with:
#rise appeared
#consumer revenue
#publishing industry
After F+W Media filed for chapter 11 bankruptcy protection and auctioned off its portfolio of 50 magazines earlier this year, Active Interest Media’s Cruz Bay Publishing placed the winning bids for 14 total brands across the Woodworking, Writing, Horticulture and Collectibles Groups, in order... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-07-23 18:09:05 UTC ]
More news stories like this | News stories tagged with:
#weekly editions
#revenue source
#ad sales
#recently launched
#include history
#family tree
#family history
#business side
#consumer revenue
#early fall
Craig Kostelic and Monica Ray are tapped to oversee ad sales and consumer revenue, respectively, as the publisher organizes its brands under three chief business officers. The post Condé Nast Reorganizes Its Revenue Side—Again appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#consumer revenue
Nobody knows if consumer revenue, branded content, commerce, or events will make up for losses in the display ad market. But that isn’t stopping publishers from trying. At Moguls and the Digiday Publishing Summit in Key Biscayne, Fla., strong interest in alternative forms of revenue stood out:... Continue reading at 'Digiday'
[ Digiday | 2018-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#consumer revenue
#branded content
#key biscayne
#strong interest
[caption id="attachment_109685" align="alignright" width="488"] Meredith Corp.'s Des Moines, Iowa headquarters.[/caption] Meredith has taken further steps in its long-term reorganization strategy that began after its acquisition of Time Inc. nearly two years ago. The Wall Street Journal first... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#consumer revenue
#latest round
#title closures
#sports illustrated
With consumer revenue and loyalty newly important, news publishers are personalizing their products more. The post News publishers are giving personalization a fresh look appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2018-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news publishers
#consumer revenue
Rather than compete for dwindling display ad revenue, local digital news publishers are pursuing branded content and consumer revenue instead. The post Local digital news publishers are ignoring display revenue appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2018-01-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#consumer revenue
The New York Times, Conde Nast and Time Inc. have hired talent from e-commerce and retail companies for their consumer marketing skills. The post In the hunt for consumer revenue, publishers are hiring e-commerce marketing veterans appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#consumer revenue
#conde nast
Publishers erect paywalls with an eye to growing their consumer revenue. But the consumer data they collect in the registration process holds value to advertisers. So why do they struggle to charge more for it? The most-cited reason is a lack of audience size. With the likes of Google and... Continue reading at 'Digiday'
[ Digiday | 2015-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers struggle
#consumer data
#consumer revenue
#audience size
#increasingly difficult
#smaller publishers