AOL Unveils Massive Slate of New Programming and Partnership With NBCU

For those who thought AOL might be shifting away from big content plays and heading into pure ad tech, the media company proved this week it still has plenty in store for digitally savvy audiences. Announcing a licensing distribution deal with NBCUniversal and a hefty slate of original and co-produced programming, the media company reiterated its commitment to creating original content at its Digital Content NewFronts presentation at New York's 4 World Trade Center Tuesday evening. "There was a perception that we were overinvested in [ad tech] compared to other places," AOL chief marketing officer Allie Kline said before the event. "I don't think that's been the case. Huffington Post is still the largest investment and acquisition we've made. We have 20-plus O&O [owned and operated] brands, 2,000 premium content publishers we maintain relationships with, and about 26 shows we're releasing." To drive that point home, AOL president Bob Lord and NBCU ad sales and client partnerships chairman Linda Yaccarino announced a new partnership on stage, which will also extend into co-produced content. AOL On will get the rights to stream NBCU content from its broadcast networks, cable channels and digital networks on mobile, desktop and 16 over-the-top platforms. (Yes, this means clips and segments from Keeping Up With the Kardashians and Watch What Happens: Live are headed to AOL.) The move to add NBCU shows is part of AOL's Content 365 strategy, which AOL head of video... Continue reading at 'AdWeek'

[ AdWeek | 2015-04-29 00:00:00 UTC ]
News tagged with: #world today

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AOL Unveils Massive Slate of New Programming and Partnership With NBCU

For those who thought AOL might be shifting away from big content plays and heading into pure ad tech, the media company proved this week it still has plenty in store for digitally savvy audiences. Announcing a licensing distribution deal with NBCUniversal and a hefty slate of original and... Continue reading at AdWeek

[ AdWeek | 2015-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #world today


Italy Unveils Program for 2024 Frankfurt Book Fair

As the fair's guest of honor, Italy will be represented by more than 100 authors and speakers at this year's fair, as part of a robust programming slate programming with the theme 'Roots in the Future.' Italy was previously the guest of honor at Frankfurt in 1988. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-28 04:00:00 UTC ]
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Condé Nast Unveils Expanded Digital Video Slate During NewFronts

The digital media company Cond? Nast unveiled a slate of new video offerings, ad products and experiential franchises at its NewFronts presentation this morning in The Spiral at Hudson Yards, furthering its embrace of business lines that extend beyond its core editorial product. Speaking to a... Continue reading at AdWeek

[ AdWeek | 2023-05-04 14:15:00 UTC ]
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Relaunched MTV Books Unveils 2023 Slate

MTV Books, first launched in 1995 in partnership with Pocket Books, is now housed under the Branded Publishing Group at Simon & Schuster Children's Publishing, and has a renewed focus on its page-to-screen pipeline. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-15 04:00:00 UTC ]
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JIBF Unveils New Programming Under New Format

The Jerusalem International Book Forum, the successor to the Jerusalem International Book Fair, released its line up of speakers and panels for its inaugural event that will take place from May 12-15, 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-06 00:00:00 UTC ]
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Macmillan unveils Moomin partnership

Macmillan has launched a publishing partnership with the Moomin Characters featuring the forthcoming Moominvalley titles. Continue reading at The Bookseller

[ The Bookseller | 2018-11-13 00:00:00 UTC ]
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Conde Nast is out of its sales partnership with NBCU and Vox Media

The deal was an example of how publishers are leaning on each other to grow their share of the digital ad pie that’s increasingly going to the tech giants. The post Conde Nast is out of its sales partnership with NBCU and Vox Media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-19 00:00:00 UTC ]
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Follett, TLA Unveil Relief Programs for Texas School Libraries

The library distributor and the Texas Library Association’s Disaster Relief Fund have unveiled programs aimed at helping schools damaged by Hurricane Harvey. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-09-14 00:00:00 UTC ]
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National Trust unveils publishing partnership with Falmouth University

The “first collaborative publishing venture of its kind” between the National Trust and Falmouth University has been unveiled. Continue reading at The Bookseller

[ The Bookseller | 2017-08-11 00:00:00 UTC ]
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Wattpad Unveils Ad-Generated Revenue Program for Its Writers

The online reading and writing community is launching Wattpad Futures, a program that will run paid advertising in a selection of the stories posted on its website. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-17 00:00:00 UTC ]
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Marvel unveils huge new slate of superhero films

 Marvel has unveiled plans for a slate of new superhero films, expanding its already wildly successful comic book universe — and breaking ground with its first solo black and female hero movies. Continue reading at Stuff

[ Stuff | 2014-10-29 00:00:00 UTC ]
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Barnes & Noble to Overhaul Membership Program, Cut Free Educator Program

"Just use your library" is not the solution to the new price hikes and benefit decreases in Barnes & Noble's membership changes. Continue reading at Book Riot

[ Book Riot | 2023-03-01 12:57:36 UTC ]
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Is There a Program for Addiction to 12-Step Programs?

The following excerpt is from David Heatley’s graphic memoir, Qualification. * __________________________________ Excerpted from Qualification by David Heatley. Copyright © 2019 David Heatley. Excerpted by permission of Pantheon, a division of Penguin Random House LLC. All rights reserved. No... Continue reading at Literrary Hub

[ Literrary Hub | 2019-10-16 08:47:15 UTC ]
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AOL Outlines How New AOL Advertising.com Group Will Serve Publishers

In May, AOL launched the AOL Advertising.com Group, a b-to-b advertising division focused on serving publishers. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-02 00:00:00 UTC ]
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Amistad Inks Partnership with Viola Davis's JVL Media

Three of the inaugural titles from JVL Media—the publisher and packager launched earlier this year by Davis, husband Julius Tennon, and publisher Lavaille Lavette—will be published in association with HarperOne Group's Amistad imprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-05 04:00:00 UTC ]
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