For those who thought AOL might be shifting away from big content plays and heading into pure ad tech, the media company proved this week it still has plenty in store for digitally savvy audiences. Announcing a licensing distribution deal with NBCUniversal and a hefty slate of original and co-produced programming, the media company reiterated its commitment to creating original content at its Digital Content NewFronts presentation at New York's 4 World Trade Center Tuesday evening. "There was a perception that we were overinvested in [ad tech] compared to other places," AOL chief marketing officer Allie Kline said before the event. "I don't think that's been the case. Huffington Post is still the largest investment and acquisition we've made. We have 20-plus O&O [owned and operated] brands, 2,000 premium content publishers we maintain relationships with, and about 26 shows we're releasing." To drive that point home, AOL president Bob Lord and NBCU ad sales and client partnerships chairman Linda Yaccarino announced a new partnership on stage, which will also extend into co-produced content. AOL On will get the rights to stream NBCU content from its broadcast networks, cable channels and digital networks on mobile, desktop and 16 over-the-top platforms. (Yes, this means clips and segments from Keeping Up With the Kardashians and Watch What Happens: Live are headed to AOL.) The move to add NBCU shows is part of AOL's Content 365 strategy, which AOL head of video... Continue reading at 'AdWeek'
[ AdWeek | 2015-04-29 00:00:00 UTC ]
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For those who thought AOL might be shifting away from big content plays and heading into pure ad tech, the media company proved this week it still has plenty in store for digitally savvy audiences. Announcing a licensing distribution deal with NBCUniversal and a hefty slate of original and... Continue reading at AdWeek
[ AdWeek | 2015-04-29 00:00:00 UTC ]
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As the fair's guest of honor, Italy will be represented by more than 100 authors and speakers at this year's fair, as part of a robust programming slate programming with the theme 'Roots in the Future.' Italy was previously the guest of honor at Frankfurt in 1988. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-28 04:00:00 UTC ]
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The digital media company Cond? Nast unveiled a slate of new video offerings, ad products and experiential franchises at its NewFronts presentation this morning in The Spiral at Hudson Yards, furthering its embrace of business lines that extend beyond its core editorial product. Speaking to a... Continue reading at AdWeek
[ AdWeek | 2023-05-04 14:15:00 UTC ]
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MTV Books, first launched in 1995 in partnership with Pocket Books, is now housed under the Branded Publishing Group at Simon & Schuster Children's Publishing, and has a renewed focus on its page-to-screen pipeline. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-15 04:00:00 UTC ]
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The Jerusalem International Book Forum, the successor to the Jerusalem International Book Fair, released its line up of speakers and panels for its inaugural event that will take place from May 12-15, 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-06 00:00:00 UTC ]
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Macmillan has launched a publishing partnership with the Moomin Characters featuring the forthcoming Moominvalley titles. Continue reading at The Bookseller
[ The Bookseller | 2018-11-13 00:00:00 UTC ]
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The deal was an example of how publishers are leaning on each other to grow their share of the digital ad pie that’s increasingly going to the tech giants. The post Conde Nast is out of its sales partnership with NBCU and Vox Media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-19 00:00:00 UTC ]
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The library distributor and the Texas Library Association’s Disaster Relief Fund have unveiled programs aimed at helping schools damaged by Hurricane Harvey. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-14 00:00:00 UTC ]
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The “first collaborative publishing venture of its kind” between the National Trust and Falmouth University has been unveiled. Continue reading at The Bookseller
[ The Bookseller | 2017-08-11 00:00:00 UTC ]
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The online reading and writing community is launching Wattpad Futures, a program that will run paid advertising in a selection of the stories posted on its website. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-17 00:00:00 UTC ]
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Marvel has unveiled plans for a slate of new superhero films, expanding its already wildly successful comic book universe — and breaking ground with its first solo black and female hero movies. Continue reading at Stuff
[ Stuff | 2014-10-29 00:00:00 UTC ]
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"Just use your library" is not the solution to the new price hikes and benefit decreases in Barnes & Noble's membership changes. Continue reading at Book Riot
[ Book Riot | 2023-03-01 12:57:36 UTC ]
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The following excerpt is from David Heatley’s graphic memoir, Qualification. * __________________________________ Excerpted from Qualification by David Heatley. Copyright © 2019 David Heatley. Excerpted by permission of Pantheon, a division of Penguin Random House LLC. All rights reserved. No... Continue reading at Literrary Hub
[ Literrary Hub | 2019-10-16 08:47:15 UTC ]
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In May, AOL launched the AOL Advertising.com Group, a b-to-b advertising division focused on serving publishers. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-02 00:00:00 UTC ]
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Penguin Random House's new global corporate logo combines the PRH wordmark with the Penguin icon, as was already the case in most of the publisher's territories worldwide. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-24 04:00:00 UTC ]
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As the IPA prepares its International Publishers Congress to time with the Guadalajara book fair, Spain presents its guest-of-honor plans. The post Guadalajara’s Guest of Honor Spain Announces Its Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-07-10 17:46:04 UTC ]
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The Oklahoma-based arts-and-crafts retailer known for its ownership's conservative political leanings is coming soon to Manhattan.Hobby Lobby, which opened its first chain in the city on Staten Island in March, has now signed one of the largest leases in Manhattan so far this year, inking a deal... Continue reading at Crains New York
[ Crains New York | 2024-07-09 09:48:05 UTC ]
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Morton, who joined Rizzoli International Publications in 1987 and was named associate publisher in 2008, published titles by such leading architects as Frank Gehry, Zaha Hadid, and I.M. Pei. He died on June 27, a day shy of his 90th birthday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-02 04:00:00 UTC ]
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Based in Frankfurt, Bookwire is to provide ebook and audiobook distribution to the US distributor IPG's clients. The post Germany’s Bookwire in Distribution Partnership with IPG appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-07-01 18:46:13 UTC ]
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