For those who thought AOL might be shifting away from big content plays and heading into pure ad tech, the media company proved this week it still has plenty in store for digitally savvy audiences. Announcing a licensing distribution deal with NBCUniversal and a hefty slate of original and co-produced programming, the media company reiterated its commitment to creating original content at its Digital Content NewFronts presentation at New York's 4 World Trade Center Tuesday evening. "There was a perception that we were overinvested in [ad tech] compared to other places," AOL chief marketing officer Allie Kline said before the event. "I don't think that's been the case. Huffington Post is still the largest investment and acquisition we've made. We have 20-plus O&O [owned and operated] brands, 2,000 premium content publishers we maintain relationships with, and about 26 shows we're releasing." To drive that point home, AOL president Bob Lord and NBCU ad sales and client partnerships chairman Linda Yaccarino announced a new partnership on stage, which will also extend into co-produced content. AOL On will get the rights to stream NBCU content from its broadcast networks, cable channels and digital networks on mobile, desktop and 16 over-the-top platforms. (Yes, this means clips and segments from Keeping Up With the Kardashians and Watch What Happens: Live are headed to AOL.) The move to add NBCU shows is part of AOL's Content 365 strategy, which AOL head of video... Continue reading at 'AdWeek'
[ AdWeek | 2015-04-29 00:00:00 UTC ]
Starting a new job can be tough under any circumstances. But starting a new job just weeks before one of the biggest global crises in modern history is nearly unthinkable. Yet, for Scott Omelianuk, editor-in-chief of Inc., that was his reality. Omelianuk spent nearly 12 years as the top editor... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-04 18:52:38 UTC ]
More news stories like this
The emerging left media—currently spread across the digital media landscape—are uniting to deliver an alternative to corporate, centrist news and entertainment. Sitting in a small Bronx apartment back in early 2018, it would be difficult to picture the world today. As Naomi Burton and Nick Hayes... Continue reading at Fast Company
[ Fast Company | 2020-02-26 07:00:23 UTC ]
More news stories like this
John Murray has scooped George Soros's "most powerful take on the world today" as the investor and philanthropist addresses the dangers faced by civilization. Continue reading at The Bookseller
[ The Bookseller | 2019-08-14 22:25:13 UTC ]
More news stories like this
Facebook will rank news outlets based on how "trustworthy" they determine them to be, in another News Feed tweak announced by CEO Mark Zuckerberg on the platform Friday.Zuckerberg added that he expects a 20 percent drop in the amount of news people see."There's too much sensationalism,... Continue reading at Advertising Age
[ Advertising Age | 2018-01-20 00:00:00 UTC ]
More news stories like this
Publisher felt inclusion of the country in children’s reference book would have been ‘unacceptable’ to Gulf customersAn atlas designed for use in Middle Eastern schools that omitted Israel from the map is to be pulped after drawing heavy criticism, its publisher HarperCollins has said.The... Continue reading at The Guardian
[ The Guardian | 2015-01-05 00:00:00 UTC ]
More news stories like this
Pentecostal theologian Amos Yong has taken on a huge project: how to talk theologically about the Holy Spirit, the elusive and mysterious force that Christians believe is the part of the Holy Trinity animating the world today. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-21 00:00:00 UTC ]
More news stories like this
E.O. Wilson is an eminent Harvard biologist and best-selling author. I salute him for his accomplishments. But he couldn’t be more wrong in his recent piece in the Wall Street Journal (adapted from his new book Letters to a Young Scientist), in which he tells aspiring scientists that they don’t... Continue reading at Slate
[ Slate | 2013-04-09 00:00:00 UTC ]
More news stories like this