#book marketing

Publishing news tagged with #book marketing


PTC Influencer Marketing Breakfast: Sharing Valuable Experience

The first PubTechConnect Breakfast Panel will bring together leaders and innovators in book marketing. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2018-10-23 00:00:00 UTC ]
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Maks Giordano at THE ARTS+ on Book Marketing: Think ‘Hyperinnovation’

As staged in THE ARTS+ at the Frankfurt Book Fair, the German digital strategist Maks Giordano talks about reaching customers on an 'exponential curve.' The post Maks Giordano at THE ARTS+ on Book Marketing: Think ‘Hyperinnovation’ appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2017-10-26 00:00:00 UTC ]
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Canadian Publishing 2015: Book Marketing in 2015

With competition for bookstore shelf space as fierce as ever and the Inspire Book Fair gone for good, publishers are looking for new ways to reach potential readers. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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Should an Author Favor PR or Marketing?

The one questions author should ask themselves that they typically do not when it comes to book marketing is: Should I do PR or marketing? The post Should an Author Favor PR or Marketing? appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2015-06-23 00:00:00 UTC ]
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New Trends in Book Marketing: Mobile, Millennials and More

For Sara Lloyd of Pan Macmillan, book marketing in 2015 is all about mobile, millennials, and the interplay of real and virtual worlds. — a topic she'll address at the LBF's Digital Minds conference next Monday. The post New Trends in Book Marketing: Mobile, Millennials and More appeared first... Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2015-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #virtual worlds #pan macmillan #sara lloyd #book marketing


Ether for Authors: Can You Sell Ebooks on the Half Shell?

In Ether for Authors, Porter Anderson looks at the Oyster ebook subscription service, at a CONTEC session ahead in Frankfurt, at book marketing, and more. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2013-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book marketing #porter anderson #sell ebooks


Ether for Authors: Is Today’s Book Marketing All in the Algorithms?

Porter Anderson takes in recent discussions about metadata and book marketing, a live, crowdsourced writing experiment, book recommendation culture, and more. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2013-07-09 00:00:00 UTC ]
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Book marketing’s next chapter

Book publishing has been famously slow to embrace technology, but some industry executives are hoping it's never too late to change. Taking a page from the tech community, an independent publisher and a top talent agency will announce Monday that they have joined forces to host the first-ever... Continue reading at 'Crains New York'

[ Crains New York | 2013-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brick-and-mortar bookstores #joined forces #announce monday #independent publisher #tech community #industry executives #embrace technology #book marketing


3 Epiphanies About Social Media Marketing for Books

When it comes to book marketing, social media is a honeytrap, never quite delivering on its promises, but a few simple best practices can vastly improve your results. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2013-01-29 00:00:00 UTC ]
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Beyond 'Event' Book Marketing

How do you promote a book effectively at a time when ebooks may stay in print indefinitely, but not have a physical presence in a store? Internet book marketer FSB Associates has just launched Amplify, a marketing strategy that brings together a list of related titles and creates a Web community... Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #related titles #marketing strategy #physical presence #book marketing