Sara Lloyd, digital and communications director at Pan Macmillan, has won FutureBook’s Digital Leader of the award, announced at this year’s FutureBook Conference Continue reading >> [ Source: The Bookseller | 2016-12-03 00:00:00 UTC ]
For Sara Lloyd of Pan Macmillan, book marketing in 2015 is all about mobile, millennials, and the interplay of real and virtual worlds. — a topic she'll address at the LBF's Digital Minds conference next Monday. The post New Trends in Book Marketing: Mobile, Millennials and More appeared first... Continue reading >> [ Source: Publishing Perspectives | 2015-04-06 00:00:00 UTC ]
Consumer insight is not just a buzzword but has become an integral part of modern publishing, speakers at a FutureBook panel on the topic said today. Sara Lloyd, digital and communications director at Pan Macmillan, said consumer insight has an impact across the whole business. ”It is basically... Continue reading >> [ Source: The Bookseller | 2014-11-15 00:00:00 UTC ]
Sara Lloyd, Pan Macmillan: "The basic process of writing will stay quite stable, but the authors who will do particularly well are ones who think about how to build a digital audience." Continue reading >> [ Source: BBC News | 2011-06-28 00:00:00 UTC ]