AOL Inks Mobile Data Deal to Power More Location-Based Ads

As part of AOL's ongoing work to build a mobile advertising business that rivals Facebook and Google, the company is partnering with Berlin, Germany-based Adsquare on a new data effort. Adsquare's data will be built into AOL's programmatic platform One by AOL that helps publishers sell ads. Advertisers also use the platform to manage their... Continue reading at 'AdWeek'

[ AdWeek | 2017-02-27 00:00:00 UTC ]
News tagged with: #programmatic platform #location-based ads #rivals facebook

Other Publishing stories related to: 'AOL Inks Mobile Data Deal to Power More Location-Based Ads'

How Ad Design Affects Ad Blocking

For the longest time, marketers believed that bigger was better. Bigger ad formats, bigger ad sizes and bigger animations drove ever-larger and more intrusive ad design. That is, until ad blockers arrived on the scene. Now consumers are protesting and showing their dissatisfaction by using... Continue reading at Advertising Age

[ Advertising Age | 2015-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad blockers #huge boost #european publishers #advertising industry #digital experience #ad experience

Google's Accelerated Mobile Pages project aims to speed up the mobile web

Facing threats from Apple and Facebook, Google is teaming up with web publishers to cut down page load times on smartphones. “Accelerated Mobile Pages,” or AMP, is an open framework for building lightweight webpages, optimized for mobile devices. The move is a direct answer to rival initiatives... Continue reading at PC World

[ PC World | 2015-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple news #mobile web #web publishers #mobile devices

Publishers Worry That Native Ads Are Vulnerable to Ad Blocking

As the digital publishing industry wrestles with the rise of ad blocking, one popular notion is that native ads will be the answer to the industry’s ills.   Even Yahoo Chief ExecutiveMarissa Mayer has championed native ads as havi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers worry #native ads #ad blocking

Ad blocking could spell the end of the intrusive ad

Revenue-hungry publishers have been cramming more high-impact ads onto their sites, but the growing spectre of ad blocking could be the nail in the coffin for some of those obnoxious units. Early data from Moat Ad Blocking Analytics suggests 10 to 15 percent of all premium publishers’ desktop ad... Continue reading at Digiday

[ Digiday | 2015-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high-impact ads #ad blocking #premium publishers #industry observers

Pre-Roll Video Ads a Leading Catalyst to Ad-Blocking Growth

A new Wells Fargo Securities report put ad blocking right alongside viewability as a top challenge facing the digital publishing ecosystem.The report asked whether ad blocking is an existential threat or "just a 'Europe thing'" and netted out somewhere in the middle: "We believe the rapid rise... Continue reading at Advertising Age

[ Advertising Age | 2015-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #existential threat #rapid rise #growing challenge #good amount #banner ads #pre-roll ads

A Data Scientist Explains Some Approaches to “Big Data”

Context is everything when it comes to analyzing data, says Hilary Mason. Are you selling a million copies of a book, or one copy of a million books? The post A Data Scientist Explains Some Approaches to “Big Data” appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big data #million copies #million books

Mobile, Idealism, More Mobile: What UK Publishers Worry They’re Not Worried Enough About

Some of the U.K.’s leading premium publishers gathered together for the Association of Online Publishers’ Autumn conference on Thursday in London. Top of the agenda was the issue of cross-platform publishing and the challenges pub ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #autumn conference #cross-platform publishing

Native-Ad Slayer John Oliver Visits Native-Ad Seller Hearst and Explains His Hit Piece

Why did John Oliver devote 11 minutes of his HBO show "Last Week Tonight" to skewering the practice of native advertising?It was inspired by an interview he saw with Time Inc. CEO Joe Ripp, Mr. Oliver told an audience at Hearst Tower in New York on Tuesday. Mr. Oliver was struck by how easily... Continue reading at Advertising Age

[ Advertising Age | 2014-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #week tonight #hearst tower #business side #iconic titles #sports illustrated

When an ad is not an ad on Facebook

Publishers have been exploiting a Facebook loophole with their native ads, making them alluring ad buys in light of decreased Facebook reach for brands. The post When an ad is not an ad on Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook appeared #native ads

Facebook Reveals Ad Plans For Instagram, While Twitter Says Vine Will Stay Ad-Free

Four months after introducing video, Instagram took the natural next step today, telling its over 150 million users their streams would soon include ads too.The company, acquired by Facebook for $736 million in 2012, announced the development in a short blog post it published Thursday afternoon.... Continue reading at Advertising Age

[ Advertising Age | 2013-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$736 million #publishing platform #video service

Data Giant Acxiom Launches Data Management Platform

It's a day for launching advertiser tools: not just Tremor Video but data leviathan Acxiom, as well, is bringing a new tool to the digital marketplace, and where Tremor has extensive publisher relationships to leverage its new DSP, Acxiom has all the information anyone could ever want about more... Continue reading at AdWeek

[ AdWeek | 2013-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital marketplace #told adweek #big retailers #loyalty programs

IDG Enterprise Marries First, Third-Party Data With Launch of Premium Data Services

IDG Enterprise looks to better serve their advertisers with the launch of its Premium Data Services, a portfolio of products that will integrate both first and third party data for ad clients looking to more deeply understand their target audiences. Continue reading at Folio Magazine

[ Folio Magazine | 2012-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #third-party data #ad clients #target audiences

AOL Outlines How New AOL Advertising.com Group Will Serve Publishers

In May, AOL launched the AOL Advertising.com Group, a b-to-b advertising division focused on serving publishers. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #serve publishers

Amazon Prime Day 2024: The best deals to shop ahead of Prime Day and everything we know so far about the sale in July

Amazon Prime Day 2024 is almost here, so it’s a good time to start thinking about the things you’ll want to look for once the deal wave hits. Everything from gadgets to clothes to household necessities will be on sale during the event, and if you’re a subscriber, you’ll have access to all of the... Continue reading at Engadget

[ Engadget | 2024-06-23 14:31:27 UTC ]
More news stories like this | News stories tagged with: #kindle #yahoo life #prices change #full details #gaming gear #browser extensions #receiving emails #price-drop alerts #decent deal #originally added #dedicated wishlist #sticky note #avoid distractions #product page #deal noted

Amazon Prime Day 2024: The best deals to shop ahead of the Prime Day sale and everything we know so far

Amazon Prime Day 2024 will be here soon, which means Prime members will have a ton of sales and deals to sift through during a brief period next month. Prime Day deals typically do not discriminate: everything from clothing to shoes to household essentials can be discounted, and that includes... Continue reading at Engadget

[ Engadget | 2024-06-21 17:00:37 UTC ]
More news stories like this | News stories tagged with: #kindle #yahoo life #prices change #full details #gaming gear #include gadgets #browser extensions #receiving emails #price-drop alerts #decent deal #originally added #dedicated wishlist #sticky note #avoid distractions #product page

Book Deals: Week of June 24, 2024

Celadon takes former New York Times editor Jill Abramson’s ExxonMobil Exposé; Dial Press takes Sophie Kinsella’s “deeply personal” novella, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-21 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals

Amazon Prime Day 2024: Deals to shop ahead of Prime Day and everything we know about the summer sale

Amazon Prime Day 2024 is coming soon, and if history is any indication, it will bring a swath of discounts on everything from gadgets to clothes to household necessities. If you’re a Prime member, you’ll have access to all of the Amazon Prime Day deals, which is great in theory, but it will... Continue reading at Engadget

[ Engadget | 2024-06-20 15:00:37 UTC ]
More news stories like this | News stories tagged with: #kindle #yahoo life #prices change #full details #product page #deal noted #microsd cards #dirt cheap #smart speaker #black friday #record-low prices #kindle e-readers #echo speakers #safely bet #started pushing

Book Riot’s Children’s Deals of the Day for June 19, 2024

Wayward magical girls, a celebration of boys' friendship, iconic Black heroes, and more of today's best children's book deals. Continue reading at Book Riot

[ Book Riot | 2024-06-19 14:47:50 UTC ]
More news stories like this | News stories tagged with: #children's book #book deals

Amazon Prime Day 2024: The best deals to shop ahead of Prime Day and everything to know about the sale in July

This year’s Amazon Prime Day is coming soon, so it’s a good time to start thinking about the things you’ll want to look for once the deal wave hits. Everything from gadgets to clothes to household necessities will be on sale during the event, and if you’re a Prime member, you’ll have access to... Continue reading at Engadget

[ Engadget | 2024-06-18 16:00:37 UTC ]
More news stories like this | News stories tagged with: #started pushing #safely bet #echo speakers #kindle e-readers #record-low prices #black friday #smart speaker #dirt cheap #microsd cards #deal noted #product page #full details #prices change #yahoo life #kindle

New Titles Deal with 'Trust Issues'

Forthcoming titles from religion presses are threaded with concern for restoring trust from bedrooms to boardrooms, pews to playgrounds. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #forthcoming titles #religion presses