AOL Inks Mobile Data Deal to Power More Location-Based Ads

As part of AOL's ongoing work to build a mobile advertising business that rivals Facebook and Google, the company is partnering with Berlin, Germany-based Adsquare on a new data effort. Adsquare's data will be built into AOL's programmatic platform One by AOL that helps publishers sell ads. Advertisers also use the platform to manage their... Continue reading at 'AdWeek'

[ AdWeek | 2017-02-27 00:00:00 UTC ]
News tagged with: #programmatic platform #location-based ads #rivals facebook

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Facebook's Mobile Revenue Climbs to $2.5 Billion as Ad Prices Soar

Facebook continues to do what few digital publishers can pull off: Over each of the last five quarters, the social network has been able to boost revenue even as it sells fewer ads.The ability to raise prices has rocketed Facebook's overall revenue to $3.85 billion in the most recent quarter. In... Continue reading at Advertising Age

[ Advertising Age | 2015-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #raise prices #recent quarter #year earlier #make money


Charlie Hebdo: murders a twisted vote of confidence in the power of ink and paper

There’s something about ink, paper and the printing press that has always bothered tyrants and those afraid of ideas.Was there a single old hand in the world of magazines who didn’t read the stories about the demand for copies of the post-massacre edition of Charlie Hebdo, raise their eyebrows... Continue reading at The Guardian

[ The Guardian | 2015-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #printing press #print run #print publishing


Neal Stephenson Inks New Deal at HC

Bestseller Neal Stephenson ('Cryptonomicon') has inked a new two-book, world English rights deal with HarperCollins. The first title in the deal, 'Seveneves,' is set for May 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-22 00:00:00 UTC ]
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Zuckerberg's book club pick: 'The End of Power' deals with 'microplayers,' like Hezbollah, hedge funds, and startups

'The End of Power' – a respected, though modestly-selling, nonfiction book – has now been launched to a global audience thanks to Mark Zuckerberg. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mark zuckerberg #nonfiction book #global audience


iVerse Inks Digital Deal With DC, Adds DRM-Free and Rentals

iVerse has signed DC Comics to a digital distribution deal via its ComicsPlus app, and has announced other significant upgrades that make it a more attractive option for digital comics consumers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #attractive option


Survey: 80% of Premium Publishers Want to Sell Ads Based on Time

Just weeks after the Financial Times said it would begin selling digital ads based on the time for which they're exposed to readers, a new survey shows other digital publishers are growing bullish about the tactic. The survey, from Digital Content Next, found that 80% of "premium" publishers are... Continue reading at Advertising Age

[ Advertising Age | 2014-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #time-based metrics


How News UK Digs Into Data to Build its Subscriber Base

News UK, the British publishing arm of News Corp, is digging deep into its data to drive readership. To do so, it’s looking outside of the publishing business to maximize the base of digital subscribers for its news properties, wh ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #subscriber base #news uk #drive readership #digital subscribers


Facebook Expands Mobile Ad Net to Make a Run at Google, Yahoo

Facebook's mobile ad network is officially open for business.Five months after the social network formally launched its Audience Network with a small set of app publishers and advertisers, Facebook is opening up the mobile ad network to any media buyer and seller. The company is also adding a... Continue reading at Advertising Age

[ Advertising Age | 2014-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media buyer #ad unit #drive traffic #mobile sites #sell ads #le monde


MPA Subs Audience Data for Ad Pages

Ad pages are gone and in their place, the MPA has released collection of audience data for magazine brands across the industry. The new initiative, Magazine Media 360, changes the narrative from one of consistent declines—ad pages were down in each of the last 4 years, according to t Continue reading at Folio Magazine

[ Folio Magazine | 2014-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad pages #audience data #magazine brands


S&S Inks Deal to Make Digital Backlist Available in Scandinavia

Simon & Schuster has partnered with Scandinavian ebook subscription service Mofibo to make its backlist titles available to readers in Denmark and Sweden. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster #backlist titles


Facebook Serves Up User Data to Measure Ads on Others' Sites, Apps

Google was supposed to uproot digital advertising's foundation. But Facebook may beat the search giant to the punch.Confirming what has become advertising's latest worst-kept secret, Facebook said it will begin applying its user data to ads shown outside the social network through a retooled... Continue reading at Advertising Age

[ Advertising Age | 2014-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad server #actual ads #demand-side platform #buy ads #real-time auctions #company plans


Kobo, Cartoon Books Ink Digital Deal for ‘Bone,’ ‘RASL’

E-book retailer Kobo has reached an agreement with Cartoon Books, the publishing company cofounded by cartoonist Jeff Smith, to release multi-volume digital editions of Smith's Eisner Award-Winning series Bone and RASL Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-24 00:00:00 UTC ]
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PRH Inks First-Look Deal with Universal

Penguin Random House is deepening its commitment to bringing more of its books to movie screens through a new agreement with Universal Pictures. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #universal pictures #movie screens


Kobo Inks Exclusive Deal to Offer Reading Eggs E-books

E-book retailer Kobo has reached an agreement with Blake eLearning to sell the company’s interactive Reading Eggs kids’ ebooks through the Kobo Kids’ Store. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-03 00:00:00 UTC ]
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Trajectory Inks Deals to Distribute Berrett-Koehler, RosettaBooks in China

Digital vendor Trajectory announced deals at the Beijing International Book Fair to distribute the ebook titles of RosettaBooks and Berrett-Koehler in the Chinese market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook titles #chinese market


Mobile ad success helps Facebook deliver stunning Q2 results

Facebook has smashed all estimates in its earnings and revenue report this week, largely thanks to its robust mobile ad business. The results slapped down any niggling doubts among critics about the social network's ability to transform itself from a simple communication website to a... Continue reading at Betanews

[ Betanews | 2014-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad revenue #mobile devices


Mobile Ads Will Surpass Print and Radio This Year

Yes, there's money to be made in mobile advertising. New York-based eMarketer predicts mobile will account for 9.8 percent of the total United States ads marketplace this year, surpassing newspapers (9.3 percent), magazines (8.4 percent) and radio (8.6 percent). Brands are spending 83 percent... Continue reading at AdWeek

[ AdWeek | 2014-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising marketplace #research company #tv advertising


Microcosm Inks Distribution Deal with Legato

In an agreement signed days before Perseus’ acquisition by Hachette, Microcosm Publishing, an alternative culture publisher and distributor, has signed a distribution deal with the Legato/Perseus distribution unit. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #microcosm publishing #distribution deal


Mobile Marketing Startup Taps Data Firm to Measure Sales Impact

Mobile marketing startup SessionM, trying to prove its efforts can help spur sales, announced a partnership with Datalogix to measure the success of digital campaigns. SessionM says the partnership is the best way to show marketers that mobile is effective, which many question. Datalogix... Continue reading at AdWeek

[ AdWeek | 2014-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #app publishers #weather channel #big player #consumer data


Comixology Inks Deal to Offer Viz Digital Manga

U.S. manga publisher Viz Media and digital comics marketplace Comixology announced an agreement that will bring Viz’s manga line to the Comixology platform in North America. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital manga #manga publisher