As part of AOL's ongoing work to build a mobile advertising business that rivals Facebook and Google, the company is partnering with Berlin, Germany-based Adsquare on a new data effort. Adsquare's data will be built into AOL's programmatic platform One by AOL that helps publishers sell ads. Advertisers also use the platform to manage their... Continue reading at 'AdWeek'
[ AdWeek | 2017-02-27 00:00:00 UTC ]
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#rivals facebook
Facebook continues to do what few digital publishers can pull off: Over each of the last five quarters, the social network has been able to boost revenue even as it sells fewer ads.The ability to raise prices has rocketed Facebook's overall revenue to $3.85 billion in the most recent quarter. In... Continue reading at Advertising Age
[ Advertising Age | 2015-01-29 00:00:00 UTC ]
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There’s something about ink, paper and the printing press that has always bothered tyrants and those afraid of ideas.Was there a single old hand in the world of magazines who didn’t read the stories about the demand for copies of the post-massacre edition of Charlie Hebdo, raise their eyebrows... Continue reading at The Guardian
[ The Guardian | 2015-01-25 00:00:00 UTC ]
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Bestseller Neal Stephenson ('Cryptonomicon') has inked a new two-book, world English rights deal with HarperCollins. The first title in the deal, 'Seveneves,' is set for May 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-22 00:00:00 UTC ]
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'The End of Power' – a respected, though modestly-selling, nonfiction book – has now been launched to a global audience thanks to Mark Zuckerberg. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-01-09 00:00:00 UTC ]
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iVerse has signed DC Comics to a digital distribution deal via its ComicsPlus app, and has announced other significant upgrades that make it a more attractive option for digital comics consumers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-17 00:00:00 UTC ]
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Just weeks after the Financial Times said it would begin selling digital ads based on the time for which they're exposed to readers, a new survey shows other digital publishers are growing bullish about the tactic. The survey, from Digital Content Next, found that 80% of "premium" publishers are... Continue reading at Advertising Age
[ Advertising Age | 2014-10-23 00:00:00 UTC ]
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News UK, the British publishing arm of News Corp, is digging deep into its data to drive readership. To do so, it’s looking outside of the publishing business to maximize the base of digital subscribers for its news properties, wh ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-10-15 00:00:00 UTC ]
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Facebook's mobile ad network is officially open for business.Five months after the social network formally launched its Audience Network with a small set of app publishers and advertisers, Facebook is opening up the mobile ad network to any media buyer and seller. The company is also adding a... Continue reading at Advertising Age
[ Advertising Age | 2014-10-07 00:00:00 UTC ]
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Ad pages are gone and in their place, the MPA has released collection of audience data for magazine brands across the industry. The new initiative, Magazine Media 360, changes the narrative from one of consistent declines—ad pages were down in each of the last 4 years, according to t Continue reading at Folio Magazine
[ Folio Magazine | 2014-09-30 00:00:00 UTC ]
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Simon & Schuster has partnered with Scandinavian ebook subscription service Mofibo to make its backlist titles available to readers in Denmark and Sweden. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-30 00:00:00 UTC ]
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Google was supposed to uproot digital advertising's foundation. But Facebook may beat the search giant to the punch.Confirming what has become advertising's latest worst-kept secret, Facebook said it will begin applying its user data to ads shown outside the social network through a retooled... Continue reading at Advertising Age
[ Advertising Age | 2014-09-29 00:00:00 UTC ]
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Penguin Random House is deepening its commitment to bringing more of its books to movie screens through a new agreement with Universal Pictures. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-24 00:00:00 UTC ]
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E-book retailer Kobo has reached an agreement with Cartoon Books, the publishing company cofounded by cartoonist Jeff Smith, to release multi-volume digital editions of Smith's Eisner Award-Winning series Bone and RASL Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-24 00:00:00 UTC ]
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E-book retailer Kobo has reached an agreement with Blake eLearning to sell the company’s interactive Reading Eggs kids’ ebooks through the Kobo Kids’ Store. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-03 00:00:00 UTC ]
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Digital vendor Trajectory announced deals at the Beijing International Book Fair to distribute the ebook titles of RosettaBooks and Berrett-Koehler in the Chinese market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-29 00:00:00 UTC ]
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Facebook has smashed all estimates in its earnings and revenue report this week, largely thanks to its robust mobile ad business. The results slapped down any niggling doubts among critics about the social network's ability to transform itself from a simple communication website to a... Continue reading at Betanews
[ Betanews | 2014-07-25 00:00:00 UTC ]
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Yes, there's money to be made in mobile advertising. New York-based eMarketer predicts mobile will account for 9.8 percent of the total United States ads marketplace this year, surpassing newspapers (9.3 percent), magazines (8.4 percent) and radio (8.6 percent). Brands are spending 83 percent... Continue reading at AdWeek
[ AdWeek | 2014-07-02 00:00:00 UTC ]
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In an agreement signed days before Perseus’ acquisition by Hachette, Microcosm Publishing, an alternative culture publisher and distributor, has signed a distribution deal with the Legato/Perseus distribution unit. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Mobile marketing startup SessionM, trying to prove its efforts can help spur sales, announced a partnership with Datalogix to measure the success of digital campaigns. SessionM says the partnership is the best way to show marketers that mobile is effective, which many question. Datalogix... Continue reading at AdWeek
[ AdWeek | 2014-06-25 00:00:00 UTC ]
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#weather channel
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U.S. manga publisher Viz Media and digital comics marketplace Comixology announced an agreement that will bring Viz’s manga line to the Comixology platform in North America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-10 00:00:00 UTC ]
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#digital manga
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