Google is popping off against one of the most annoying practices among digital publishers: interstitial messages that obscure the content consumers seek via mobile search.Deeming most interstitials "intrusive," the world's largest search engine said Tuesday that publishers displaying... Continue reading >> [ Source: Advertising Age | 2016-08-24 00:00:00 UTC ]
Facebook's mobile ad network is officially open for business.Five months after the social network formally launched its Audience Network with a small set of app publishers and advertisers, Facebook is opening up the mobile ad network to any media buyer and seller. The company is also adding a... Continue reading >> [ Source: Advertising Age | 2014-10-07 00:00:00 UTC ]
The Kadokawa Group, which aims to become a "Mega Software Publisher," is moving beyond its existing publishing business to achieve sustainable growth in film and software (which includes websites and mobile sites), and by developing business overseas with an emphasis on Asia. Continue reading >> [ Source: Publishers Weekly | 2013-07-19 00:00:00 UTC ]