AOL Inks Mobile Data Deal to Power More Location-Based Ads

As part of AOL's ongoing work to build a mobile advertising business that rivals Facebook and Google, the company is partnering with Berlin, Germany-based Adsquare on a new data effort. Adsquare's data will be built into AOL's programmatic platform One by AOL that helps publishers sell ads. Advertisers also use the platform to manage their... Continue reading at 'AdWeek'

[ AdWeek | 2017-02-27 00:00:00 UTC ]
News tagged with: #programmatic platform #location-based ads #rivals facebook

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Distribution: Bookmasters Inks Deal with h.f. ullmann

Bookmasters has signed an agreement with h.f.ullmann to distribute the international publisher's list of illustrated print titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international publisher


Dynamite Inks Graphic Novel Deals with Five Novelists

Dynamite Entertainment has agreements to publish graphic novel adaptations based on the books and characters of acclaimed novelists Brandon Sanderson, Dean Koontz, Patricia Briggs, Jim Butcher and the late Ernest Tidyman, author of the Shaft novels. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dynamite entertainment #publish graphic


One Direction fanfic author inks worldwide book deal

Following the success of Anna Todd's After series, the wildly popular stories starring the boy band will be published at the end of the year Is fan fiction something to be feared? And where did it all begin?Simon & Schuster have inked a deal for worldwide rights to One Direction fanfic.... Continue reading at The Guardian

[ The Guardian | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster #worldwide rights #wildly popular #jane austen


Le French Inks Deal with Audible

Le French Book, which brings French bestsellers to an English language-audience, has signed audiobook agreements with Audible for a number of its titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-22 00:00:00 UTC ]
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Smashwords, OverDrive Ink Distribution Deal

Smashwords, an ebook self-publishing platform, and digital library vendor OverDrive have reached an agreement to distribute 200,000 ebooks via the OverDrive global network of public libraries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public libraries


Capstone, Epic! Ink E-book Subscription Deal

Children's publisher Capstone Young Readers and Epic!, a kids’ ebook subscription service, announced a distribution agreement that will make 500 Capstone titles available through the Epic! digital service. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #distribution agreement #digital service


Taunton Press Inks Deal with Stanley

The Taunton Press has reached a five-year custom publishing agreement with Stanley Black & Decker Inc. to develop a Stanley-branded publishing program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #taunton press


Kobo Inks Deals with Nickelodeon, Blue Apple Books

In separate announcements, Nickelodeon Publishing and Blue Apple Books reached agreements to make their children’s titles available for sale through ebook retailer Kobo. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-28 00:00:00 UTC ]
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New mobile app locates great Scottish books

A new, free app which links books and authors to dates, themes and distinct locations around... Continue reading at The Bookseller

[ The Bookseller | 2014-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free app


UK mobile advertising set to overtake newspaper ad revenue in 2014

New eMarketer research forecasts mobile ad spend to top £2bn this year, and for total digital media to reach £9bn by 2017UK mobile advertising spend is forecast to top £2bn and overtake newspaper ad revenue for the first time in 2014, according to new research.Total digital media advertising... Continue reading at The Guardian

[ The Guardian | 2014-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising spend #steepest drop #market share


Kobo Inks Digital Deal for 'A Suitable Boy'

Kobo will publish the first English-language digital edition of Vikram Seth’s 600,000 word novel "A Suitable Boy" in India. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #suitable boy #vikram seth


Meredith’s latest mobile ad strategy: rewards for taps

Meredith, like many publishers, is still trying to figure out how to effectively make money on mobile. Its latest strategy: “gamify” its mobile apps. The publisher has inked a one-year deal with Kiip, an ad tech startup that serves users branded “rewards” in exchange for completing certain... Continue reading at Digiday

[ Digiday | 2014-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile apps #post meredith #publishing partners


Yahoo Now Powers Mocean Mobile Market

Yahoo announced a new ad partnership today with Mocean Mobile. Both companies are looking to rev up their mobile ad businesses through the new Mocean Mobile Marketplace. “Mocean Mobile will work with Yahoo to help advertisers and publishers efficiently buy and sell premium mobile inventory,”... Continue reading at AdWeek

[ AdWeek | 2014-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad platforms #mobile advertising


How Facebook's Mobile Ad Network Could (Finally) Upend A Backwards Industry

By understanding our tastes and habits, Facebook could steal billions of dollars in ads from traditional media and get Madison Avenue out of the stone age.Facebook has never been a company lacking in foolish ambition--witness Facebook Home, Beacon, Places, and other monumental undertakings. But... Continue reading at Fast Company

[ Fast Company | 2014-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional media #madison avenue #third-party publishers


Facebook Tries a Mobile Ad Network

A Facebook spokesperson told Digiday that the program will not port Facebook-style ad units to other apps, however. Instead, it will simply use its data to target whatever formats those app publishers currently sell. The post Facebook Tries a Mobile Ad Network appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook #app publishers


Facebook Testing Mobile Ad Network

Facebook is testing mobile ads that appear on apps other than its own, the company said. In a post today, Facebook says the test is for a mobile ad network it is creating. It marks an important step for the social network, showing its sponsored content outside its own properties is key to... Continue reading at AdWeek

[ AdWeek | 2014-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post today #important step #sponsored content #working directly #small number #coming months


BuzzFeed's Peretti: Mobile is a Better Ad Vehicle

The Web publishing world has been slightly panicked over the growth of mobile consumption—mostly because for individual sites, the just money isn't there. Mobile banners are seen as a lousy brand vehicle, which is why so many are rushing to native ads. BuzzFeed founder and CEO Jonah Peretti... Continue reading at AdWeek

[ AdWeek | 2014-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sold programmatically


Image Expo 2014: Brubaker, Willingham Ink Deals

Last week, Image Comics presented Image Expo 2014, an innovative single-publisher media event, held at the Yerba Buena Center for the Arts in downtown San Francisco to show off its artists and forthcoming projects. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-14 00:00:00 UTC ]
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Oyster, Perseus Ink Pilot E-Book Deal

Oyster, the ebook subscription service launched this year, has reached a deal with the Perseus Books Group to launch a pilot program offering 100 Perseus titles through the Oyster subscription catalog Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-19 00:00:00 UTC ]
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Reality Check: Mobile Ads Have a Way to Go

The mobile ad world has become one of haves and have nots. The Wall Street Journal concentrates on the haves, the platforms like Facebook, but the world of publishers isn’t so luckily.The post Reality Check: Mobile Ads Have a Way to Go appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2013-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reality check #mobile ads