Just six months ago, Reddit—whose famous slogan is "The front page of the internet"—was a dangerous place for marketers because of its reputation as a pool of trolling and harassment. Now, the viral-minded site is trying to flip the narrative and draw in advertisers with new ad targeting and buying technology and an in-house studio that specializes in creating custom content. And heavy-hitter brands including Coca-Cola, eBay and Procter & Gamble have all come on board in recent months. "What makes Reddit distinct from an advertising perspective are the same qualities that make it distinct in organic spaces," explained Zubair Jandali, vp of sales at Reddit. "We have 70,000 active communities—few places on the web have audiences that are as passionate as ours." Data backs up Jandali's claim. The publisher's traffic hit 51.4 million monthly users in May, up from 28.4 million a year before, according to comScore. It's the kind of stat that seemingly flies in the face of accusations that Reddit's audience is too niche—and sometimes too cruel—for brands to take seriously. But the goal is simple: capitalize on the massive momentum around native advertising with a specialized team to create content, much like the in-house agencies that have made big-name publishers including The New York Times, The Atlantic and Vox Media leaders in the space. Since January, Reddit has hired a team of five creatives to staff an internal agency that works with brands to create ads... Continue reading at 'AdWeek'
[ AdWeek | 2016-06-21 00:00:00 UTC ]
News tagged with:
#managing partner
#digital investment
#horizon media
#big challenge
#happen overnight
#ve built
#adweek magazine
Employees at ad agencies, tech companies and brands skipped work today to join the Global Climate Strike, a protest of government and corporate inaction on climate change. Today's strike, scheduled just ahead of the U.N. Climate Action Summit in New York, is the third event in a series of... Continue reading at Advertising Age
[ Advertising Age | 2019-09-20 22:10:02 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#public policy
#social impact
#climate activism
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Whassup?... Continue reading at Advertising Age
[ Advertising Age | 2019-09-19 10:00:00 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#anonymous tip
#incredibly powerful
#kamala harris
#nielsen ratings
In alternating chapters, the twin musicians look back at their tumultuous teen years. Continue reading at The Washington Post
[ The Washington Post | 2019-09-17 20:37:52 UTC ]
More news stories like this | All news stories tagged with:
#high school
In a response to most news publishers’ checklist of needs from a digital conduit to their content, News Corp is Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-09-12 18:30:12 UTC ]
More news stories like this | All news stories tagged with:
#news corp
#news publishers
It’s 2019, so naturally every person in advertising feels the need to casually drop buzzwords into every conversation they have. All “thought leaders" do everything “holistically,” for example, as if that means anything to anyone. But what’s buzzier than all the buzz right now? Arguably,... Continue reading at Advertising Age
[ Advertising Age | 2019-09-06 17:46:10 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#managing directors
#leo burnett
#latin america
You likely have these types of people in your network already—and they’re probably eager to help. The New York Times Book Review has a regular column called “By the Book,” which features famous writers. One frequent question they ask them is this: “You’re throwing a literary dinner party. Which... Continue reading at Fast Company
[ Fast Company | 2019-09-05 11:00:43 UTC ]
More news stories like this | All news stories tagged with:
#times book
#big job
For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief,... Continue reading at Advertising Age
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
More news stories like this | All news stories tagged with:
#digital publishers
#brand safety
#marketing campaigns
#pride month
#hate speech
#president trump
#artificial intelligence
The National Football League announced a new partnership with TikTok, including plans to sell ads together so brands can sponsor the league’s content and hashtags on the Chinese-made mobile video app. On Tuesday, the NFL unveiled an official TikTok account that accumulated almost 260,000 fans... Continue reading at Advertising Age
[ Advertising Age | 2019-09-03 17:42:40 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#working closely
#fast growth
#find success
#live games
#younger audiences
The first six months of 2019 were something of a mixed bag for trade publishers whose financial results are publicly reported. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-30 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#financial results
#trade publishers
#mixed bag
Why the tension between libraries and publishers is ramping up in the e-book market—and why we must tamp it down. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-16 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#libraries
#e-book
#e-book market—
HEROES CARRY SWORDS. Pale women with fine blonde hair are chosen for a special fate. Ugly sub-humans, often dark-skinned, offer diabolical bargains or, in an indistinguishable horde, hang out until the good guys stab them to death. Evildoers crave power, and the good reliably shrink from it.... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2019-08-10 12:30:59 UTC ]
More news stories like this | All news stories tagged with:
#big book
#popular imagination
#classic fantasy
Punny cozy mystery titles have always been among the most fun on bookstore and library shelves. Here are twelve new cozies with puns to make you laugh. Continue reading at Book Riot
[ Book Riot | 2019-08-07 10:38:11 UTC ]
More news stories like this | All news stories tagged with:
#bookstore
#library shelves
For retailers and companies looking to build deeper connections with consumers or cast a wider net for audience engagement, launching a print magazine is a bourgeoning trend. Online vacation rental company Airbnb, luggage retailer Away, dating app Bumble and golf equipment and apparel brand... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-06 16:28:13 UTC ]
More news stories like this | All news stories tagged with:
#print titles
#printed word
#hearst
#print publication
#ad revenues
#sales pitch
#increasing sales
Snap Inc. turned to the consumer-packaged-goods sector to fill its new global head of brand role, tapping Procter & Gamble head of digital media and global partnerships Craig Stimmel. Stimmel revealed that he was leaving P&G in a LinkedIn post earlier this week, but he did not indicate... Continue reading at AdWeek
[ AdWeek | 2019-08-02 18:24:30 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#global head
Biteback Publishing has bagged a book by its founder and broadcaster Iain Dale with radio producer Jakob Szweda, containing some of Boris Johnson’s most memorable quotes and gaffes. Continue reading at The Bookseller
[ The Bookseller | 2019-08-01 08:28:28 UTC ]
More news stories like this | All news stories tagged with:
#big book
#biteback publishing
#boris johnson
A major release from Patricia Cornwell, new writings from Mindy Kaling, Andy Weir, Blake Crouch, NK Jemisin and more in the wake of APub's Dean Koontz deal. The post The Week’s Big Story: Amazon Publishing on Wooing Dean Koontz appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-07-26 06:30:49 UTC ]
More news stories like this | All news stories tagged with:
#amazon publishing
#andy weir
#mindy kaling
#patricia cornwell
#big story
Scholastic cited a host of factors for a 55% decline in operating income in the fiscal year ended May 31, 2019. Revenue rose 2% in the year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-26 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#scholastic
#operating income
#big hit
The Booker Prize longlist has been declared “an absolute gift for bookselling” by Waterstones, as retailers acknowledged the lack of surprise entries. Continue reading at The Bookseller
[ The Bookseller | 2019-07-24 14:15:32 UTC ]
More news stories like this |
Sales in the religion category increased 14.7% in 2018, to $1.22 billion, according to figures released by the AAP. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-24 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#figures released
#religion presses
Cocktails on draft, striking design elements, and a strong sense of community energize a hip new indie bookstore. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-19 12:00:10 UTC ]
More news stories like this | All news stories tagged with:
#indie bookstore
#strong sense