Just six months ago, Reddit—whose famous slogan is "The front page of the internet"—was a dangerous place for marketers because of its reputation as a pool of trolling and harassment. Now, the viral-minded site is trying to flip the narrative and draw in advertisers with new ad targeting and buying technology and an in-house studio that specializes in creating custom content. And heavy-hitter brands including Coca-Cola, eBay and Procter & Gamble have all come on board in recent months. "What makes Reddit distinct from an advertising perspective are the same qualities that make it distinct in organic spaces," explained Zubair Jandali, vp of sales at Reddit. "We have 70,000 active communities—few places on the web have audiences that are as passionate as ours." Data backs up Jandali's claim. The publisher's traffic hit 51.4 million monthly users in May, up from 28.4 million a year before, according to comScore. It's the kind of stat that seemingly flies in the face of accusations that Reddit's audience is too niche—and sometimes too cruel—for brands to take seriously. But the goal is simple: capitalize on the massive momentum around native advertising with a specialized team to create content, much like the in-house agencies that have made big-name publishers including The New York Times, The Atlantic and Vox Media leaders in the space. Since January, Reddit has hired a team of five creatives to staff an internal agency that works with brands to create ads... Continue reading at 'AdWeek'
[ AdWeek | 2016-06-21 00:00:00 UTC ]
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Booksellers are finding that the format is drawing big audiences—albeit with varying degrees of sales success. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-01 04:00:00 UTC ]
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Picador has pre-empted an investigation into water stress, billed as "the next big climate crisis", by environmental journalist Tim Smedley. Continue reading at The Bookseller
[ The Bookseller | 2020-04-28 18:18:39 UTC ]
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The days in quarantine would all blend together if it weren’t for Tuesday, which is the day new books hit the (now metaphorical) shelves. Here are a few of the titles dropping today. You can get them from your local indie and/or Bookshop (which, by the way, has now raised over one million... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-28 13:57:38 UTC ]
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Author Imogen Edwards-Jones and friends have launched the online Great Big Book Club featuring author interviews, book reviews and a series of “Lockdown Lunches”. Continue reading at The Bookseller
[ The Bookseller | 2020-04-27 10:03:35 UTC ]
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Bernardine Evaristo, Robert Webb and Neil Gaiman are among the line-up for the Big Book Weekend, a three-day virtual festival broadcast by BBC Arts. Continue reading at The Bookseller
[ The Bookseller | 2020-04-25 10:45:46 UTC ]
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HQ has bagged a second book by comedian Katy Brand, billed as part manifesto, part celebration of Mary Poppins. Continue reading at The Bookseller
[ The Bookseller | 2020-04-23 12:45:31 UTC ]
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Luke Jennings, author of the Villanelle series (John Murray), and Adam Kucharski, author of The Rules of Contagion (Wellcome Collection), are among the names joining The Big Book Weekend virtual festival. Continue reading at The Bookseller
[ The Bookseller | 2020-04-19 23:52:40 UTC ]
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Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age
[ Advertising Age | 2020-04-17 17:36:26 UTC ]
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It feels slightly strange to be writing this introduction to the Books from Scotland special as the world, and the world of Scottish books, has changed greatly, perhaps even irrevocably, since we started planning these features some months ago. The impact the coronavirus will have on Scottish... Continue reading at The Bookseller
[ The Bookseller | 2020-04-15 21:22:05 UTC ]
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For publishing companies to survive a global crisis like the one we're in, Rich Antoniello's formula is 'brand, plus brains, plus balance sheet." He would know, having stewarded Complex through the 2008 financial crisis as CEO, the role he still holds now. But compared to that, the downturn... Continue reading at Digiday
[ Digiday | 2020-03-31 04:00:00 UTC ]
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The U.S. Chamber of Commerce, the leading cheerleader for American business owners large and small, remains hopeful that U.S. businesses will emerge from the coronavirus crisis battered and bruised, but not broken. "It's too early to determine the long-term impact on supply chains,... Continue reading at AdWeek
[ AdWeek | 2020-03-27 14:55:42 UTC ]
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BISG surveys the impact on publishing of the COVID-19 emergency, and Hachette, Simon & Schuster, and HarperCollins withdraw from BookExpo. The post BookExodus: More Big Five Withdrawals, and BISG Opens a COVID-19 Survey appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-03-26 14:30:42 UTC ]
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BBC Arts has launched Culture in Quarantine, a virtual arts festival “rooted in the experience of national lockdown”, with highlights including "The Big Book Weekend", co-founded by Kit de Waal and Molly Flatt. Continue reading at The Bookseller
[ The Bookseller | 2020-03-25 12:02:11 UTC ]
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The Publishers Association has unveiled a brand and website redesign, including a new logo, icon and colour scheme that have been chosen "to reflect the creativity and dynamism of the publishing industry". Continue reading at The Bookseller
[ The Bookseller | 2020-03-25 01:18:09 UTC ]
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Woody Allen's memoir "Apropos of Nothing" was released Monday by Arcade Publishing. The book was dropped earlier this month by Hachette after much criticism. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-03-23 18:40:53 UTC ]
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Are you desperately searching for proof that there is, in fact, still goodness in this crazy, mixed-up, pandemic-cowed world? You are? Well then, might I direct your attention to this Chicago neighborhood street corner? Seen in my Chicago neighborhood. Sign says “To help our neighbors affected... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-18 17:26:32 UTC ]
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On March 2 at the PEN Literary Awards ceremony, more than $330,000 in prize money and fellowships were awarded to a host of winning writers of all kinds. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-04 05:00:00 UTC ]
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Faber has revealed a redrawn colophon and new word mark as part of work to refresh its visual identity following last year's 90th anniversary Continue reading at The Bookseller
[ The Bookseller | 2020-03-02 06:30:49 UTC ]
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There’s no bigger global news story right now than the slow but intractable spread of coronavirus, which has been hobbling the normal ebb and flow of everything from the stock market to cruises, theme parks and tourism. The virus has affected the publishing industry as well, and there’s perhaps... Continue reading at Literrary Hub
[ Literrary Hub | 2020-02-26 17:39:37 UTC ]
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Condé Nast is throwing down the gauntlet to cable TV and "dated DIY and renovation formats" of its popular programs, the company said ahead of an event celebrating the launch of Home/Made, its new network of home-focused content pulled from across many of its brands and targeting millennial... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-25 20:12:46 UTC ]
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