Hearst UK continues to delve further into brand licensing to diversify its revenue streams, which, on Esquire, have doubled annually, Continue reading >> [ Source: Editor & Publisher | 2019-10-10 18:00:59 UTC ]
Like all publishers, Hearst is diversifying revenues to future-proof itself as print circulation is under pressure while digital advertising remains volatile. The post Hearst pushes further into brand licensing with an Esquire capsule collection appeared first on Digiday. Continue reading >> [ Source: Digiday | 2019-10-10 04:01:32 UTC ]
BuzzFeed is one of few digital publishers to gain significant traction in brand licensing. The post The Rundown: Brand licensing shows promise for few publishers appeared first on Digiday. Continue reading >> [ Source: Digiday | 2019-04-11 00:00:00 UTC ]
With ad revenue challenging, magazine publishers including Time Inc. and Conde Nast are doubling down on brand licensing. The post Why Time, Conde Nast and other magazine publishers are charging into brand licensing appeared first on Digiday. Continue reading >> [ Source: Digiday | 2017-06-13 00:00:00 UTC ]