Like all FOX News Books, 'Love, Mom' is born of market research and counts on lavish FOX promotion to maximize sales. Continue reading >> [ Source: Publishers Weekly | 2024-04-02 04:00:00 UTC ]
A developer is betting that people will pay top dollar for up-close views of one of the city’s most unloved sites: AT&T’s Long Lines Building in Tribeca, a windowless, 29-story hulk from the 1970s that routinely makes lists of New Yorkers’ least-favorite buildings.The plan, which was put... Continue reading >> [ Source: Crains New York | 2024-03-04 18:30:46 UTC ]
The media measurement company Nielsen will spin off its market research and analytics business from its global media measurement business, the firm announced Thursday. The split, which is expected to take anywhere between 9 and 12 months, will split Nielsen into two publicly traded businesses.... Continue reading >> [ Source: AdWeek | 2019-11-07 18:41:04 UTC ]
In today’s information-rich, mobile-centric world, people are more distracted than ever. Marketers used to be able to rely on TV ads or billboards to get in front of consumers. Now they must think mobile-first. Earlier this year, we hit a remarkable milestone: According to eMarketer, Americans... Continue reading >> [ Source: Advertising Age | 2019-10-22 15:19:20 UTC ]
WPP confirmed on Monday it is in exclusive talks with Bain Capital to sell its majority stake in Kantar to the Boston-based private-equity firm, following "press speculation." The potential deal values the data, insights and consulting giant at $4 billion, according to WPP's statement that... Continue reading >> [ Source: Advertising Age | 2019-07-01 20:08:21 UTC ]
The Rakuten Kobo Forma is a poster child for the tug-of-war behind the design of every device you own. Companies strive to find the right balance of size, weight and features based on market research and what’s worked well for them in the past. Sometimes it works out. Sometimes things go... Continue reading >> [ Source: PC World | 2018-12-05 00:00:00 UTC ]
Patrick J. McGovern, who became a billionaire as founder and majority owner of Boston-based technology publisher International Data Group, has died. He was 76.He died Wednesday at Stanford Hospital in Palo Alto, Calif., the company said in a statement. No cause was given. He lived in Hollis, New... Continue reading >> [ Source: Advertising Age | 2014-03-21 00:00:00 UTC ]
At Publishing Perspectives, Porter Anderson looks at Bowker's new market research, at grassroots survey efforts, and at questions around ebooks' potential. Continue reading >> [ Source: Publishing Perspectives | 2013-08-13 00:00:00 UTC ]
Books are among the items most commonly bought online, according to a report from market research... Continue reading >> [ Source: The Bookseller | 2011-12-21 00:00:00 UTC ]
Today brought two steps forward for transparency when it comes to readership of tablet media. With the tablet market still in its infancy, media buyers have been reluctant to put ad dollars towards an unproven platform where theres little consumer data. One prominent buyer, MediaVests Robin... Continue reading >> [ Source: AdWeek | 2011-07-21 00:00:00 UTC ]
There have been tons of focus groups, studies and market research done on the topic: how do you intersect content and commerce? Continue reading >> [ Source: Folio Magazine | 2011-03-24 00:00:00 UTC ]
Written By: Lisa Campbell Publication Date: Fri, 04/03/2011 - 10:08 Book Marketing Limited has began new research among publishers to predict what comes next in digital. The provider of market research is working on behalf of Publishing Technology to assess what impact e-publishing is having... Continue reading >> [ Source: The Bookseller | 2011-03-04 00:00:00 UTC ]