#market research

Publishing news tagged with #market research


Nielsen Will Split Into Two Companies Following Strategic Review

The media measurement company Nielsen will spin off its market research and analytics business from its global media measurement business, the firm announced Thursday. The split, which is expected to take anywhere between 9 and 12 months, will split Nielsen into two publicly traded businesses.... Continue reading at 'AdWeek'

[ AdWeek | 2019-11-07 18:41:04 UTC ]
More news stories like this | News stories tagged with: #nielsen #market research #strategic review


How to make your brand worth talking about

In today’s information-rich, mobile-centric world, people are more distracted than ever. Marketers used to be able to rely on TV ads or billboards to get in front of consumers. Now they must think mobile-first.  Earlier this year, we hit a remarkable milestone: According to eMarketer, Americans... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-22 15:19:20 UTC ]
More news stories like this | News stories tagged with: #nielsen #market research #time spent #football season


WPP in exclusive talks with Bain Capital for purchase of majority stake in Kantar

WPP confirmed on Monday it is in exclusive talks with Bain Capital to sell its majority stake in Kantar to the Boston-based private-equity firm, following "press speculation." The potential deal values the data, insights and consulting giant at $4 billion, according to WPP's statement that... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-07-01 20:08:21 UTC ]
More news stories like this | News stories tagged with: #nielsen #market research #minority stake #principal analyst #holding companies #final round


Rakuten Kobo Forma e-reader review: Refined experience, flawed package

The Rakuten Kobo Forma is a poster child for the tug-of-war behind the design of every device you own. Companies strive to find the right balance of size, weight and features based on market research and what’s worked well for them in the past. Sometimes it works out. Sometimes things go... Continue reading at 'PC World'

[ PC World | 2018-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #market research #rakuten kobo #kobo aura


IDG Founder Patrick McGovern Dies

Patrick J. McGovern, who became a billionaire as founder and majority owner of Boston-based technology publisher International Data Group, has died. He was 76.He died Wednesday at Stanford Hospital in Palo Alto, Calif., the company said in a statement. No cause was given. He lived in Hollis, New... Continue reading at 'Advertising Age'

[ Advertising Age | 2014-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple users #market research #palo alto #majority owner #died wednesday


Ether for Authors: How Clear a View of Publishing Do We Have?

At Publishing Perspectives, Porter Anderson looks at Bowker's new market research, at grassroots survey efforts, and at questions around ebooks' potential. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2013-08-13 00:00:00 UTC ]
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YouGov: books 'among most popular online buys'

Books are among the items most commonly bought online, according to a report from market research... Continue reading at 'The Bookseller'

[ The Bookseller | 2011-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #market research


Hearst, Bonnier Agree to MediaVest Demand for Tablet Data

Today brought two steps forward for transparency when it comes to readership of tablet media. With the tablet market still in its infancy, media buyers have been reluctant to put ad dollars towards an unproven platform where there’s little consumer data. One prominent buyer, MediaVest’s Robin... Continue reading at 'AdWeek'

[ AdWeek | 2011-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital subscriptions #market research #subscription sales #popular science


New Hearst App Blends the Marketplace with the Newsroom

There have been tons of focus groups, studies and market research done on the topic: how do you intersect content and commerce? Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #market research #focus groups


BML launches new research in digital future

Written By: Lisa Campbell Publication Date: Fri, 04/03/2011 - 10:08 Book Marketing Limited has began new research among publishers to predict what comes next in digital. The provider of market research is working on behalf of Publishing Technology to assess what impact e-publishing is having... Continue reading at 'The Bookseller'

[ The Bookseller | 2011-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #select group #publishing technology #journal publishers #digital future #market research