Just six months ago, Reddit—whose famous slogan is "The front page of the internet"—was a dangerous place for marketers because of its reputation as a pool of trolling and harassment. Now, the viral-minded site is trying to flip the narrative and draw in advertisers with new ad targeting and buying technology and an in-house studio that specializes in creating custom content. And heavy-hitter brands including Coca-Cola, eBay and Procter & Gamble have all come on board in recent months. "What makes Reddit distinct from an advertising perspective are the same qualities that make it distinct in organic spaces," explained Zubair Jandali, vp of sales at Reddit. "We have 70,000 active communities—few places on the web have audiences that are as passionate as ours." Data backs up Jandali's claim. The publisher's traffic hit 51.4 million monthly users in May, up from 28.4 million a year before, according to comScore. It's the kind of stat that seemingly flies in the face of accusations that Reddit's audience is too niche—and sometimes too cruel—for brands to take seriously. But the goal is simple: capitalize on the massive momentum around native advertising with a specialized team to create content, much like the in-house agencies that have made big-name publishers including The New York Times, The Atlantic and Vox Media leaders in the space. Since January, Reddit has hired a team of five creatives to staff an internal agency that works with brands to create ads... Continue reading at 'AdWeek'
[ AdWeek | 2016-06-21 00:00:00 UTC ]
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Insiders say a book by President Donald Trump could be a tempting proposition for major publishers—but it may not be worth the cost. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-13 05:00:00 UTC ]
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Alison Rich has been named to the newly created role of senior v-p of author development at Penguin Random House, and is charged with growing authors' platforms in ways that may be tangential to the business of marketing their books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-12 05:00:00 UTC ]
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Hi. I’m Bernhard Drax - award-winning media maker and former radio journalist - and I am a bookseller’s dream. On average I devour 120 books per year, mostly literary and genre novels. I have time to do this because I don’t watch TV and my Facebook account has been deactivated years ago. Continue reading at The Bookseller
[ The Bookseller | 2020-11-03 19:32:32 UTC ]
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DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform's demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand... Continue reading at AdWeek
[ AdWeek | 2020-11-02 18:20:24 UTC ]
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A classic library of health books becomes new again and aims to reach another generation of readers. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-02 05:00:00 UTC ]
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HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series. Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 10:43:11 UTC ]
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The Booker Prize will showcase its shortlisted authors with appearances via “Front Row”, social media and Guardian Live alongside readings from the Old Vic on the big night. Continue reading at The Bookseller
[ The Bookseller | 2020-10-16 04:23:16 UTC ]
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This fall, New York Review Books will publish new editions of two major works by the late postmodernist author William Gaddis, 'JR' and 'The Recognitions.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-13 04:00:00 UTC ]
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Thomas Nelson's Nelson Books imprint is partnering with bestselling author Lysa TerKeurst on COMPEL, a new author training and publishing program geared toward female Christian authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-05 04:00:00 UTC ]
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Communications agency Midas has launched a new brand identity as it expands into fresh business areas under c.e.o. Jason Bartholomew. Continue reading at The Bookseller
[ The Bookseller | 2020-09-22 17:44:05 UTC ]
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If you are in need of a book stand worthy of your large and heavy books, here are the big book holders of your dreams. Continue reading at Book Riot
[ Book Riot | 2020-09-18 10:37:00 UTC ]
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The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: "What do you want to be if you grow up?" In the late 1950s, 60% of American children suffered nightmares about it. Hollywood didn't help. During the 1950s, science fiction crossed to the dark... Continue reading at AdWeek
[ AdWeek | 2020-09-14 00:00:00 UTC ]
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Duckworth Books has acquired 2016 "Big Brother" finalist A J West's debut novel, The Spirit Engineer. Continue reading at The Bookseller
[ The Bookseller | 2020-09-10 15:40:49 UTC ]
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For the quarter ended August 1, sales in Barnes & Noble Education’s retail segment dropped 42.2% from the comparable period a year ago, falling to $158.8 million. In the period, comparable store sales fell 42.8%, which B&NE said accounted for $106.6 million in lost revenue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-03 04:00:00 UTC ]
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Some of the world's largest brands are spending more on programmatic advertising, just as the practice is set to become much harder. Members of the World Federation of Advertisers (WFA) are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016. Exact figures... Continue reading at AdWeek
[ AdWeek | 2020-08-20 15:32:30 UTC ]
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Ann Friedman and Aminatou Sow on the joy, and the work, of their deep relationship. Continue reading at The Washington Post
[ The Washington Post | 2020-08-14 12:00:00 UTC ]
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Every Monday through Friday, AudioFile’s editors recommend the best in audiobook listening. We keep our daily episodes short and sweet, with audiobook clips to give you a sample of our featured listens. The hosts of the “Call Your Girlfriend” podcast are warm, open, and matter-of-fact narrators... Continue reading at Literrary Hub
[ Literrary Hub | 2020-08-14 08:44:10 UTC ]
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Driven by strong sales from a host of new titles, unit sales of print books jumped 24.8% in the week ended Aug. 8, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-14 04:00:00 UTC ]
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Hodder Faith, in partnership with mini-chain St Andrew’s Bookshop, will launch a national church book club this autumn, to be known as The Big Church Read. Continue reading at The Bookseller
[ The Bookseller | 2020-08-12 13:00:50 UTC ]
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Cost cuts and higher sales of digital products have eased the impact of the Covid-19 on the bottom line for some publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-07 04:00:00 UTC ]
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