Just six months ago, Reddit—whose famous slogan is "The front page of the internet"—was a dangerous place for marketers because of its reputation as a pool of trolling and harassment. Now, the viral-minded site is trying to flip the narrative and draw in advertisers with new ad targeting and buying technology and an in-house studio that specializes in creating custom content. And heavy-hitter brands including Coca-Cola, eBay and Procter & Gamble have all come on board in recent months. "What makes Reddit distinct from an advertising perspective are the same qualities that make it distinct in organic spaces," explained Zubair Jandali, vp of sales at Reddit. "We have 70,000 active communities—few places on the web have audiences that are as passionate as ours." Data backs up Jandali's claim. The publisher's traffic hit 51.4 million monthly users in May, up from 28.4 million a year before, according to comScore. It's the kind of stat that seemingly flies in the face of accusations that Reddit's audience is too niche—and sometimes too cruel—for brands to take seriously. But the goal is simple: capitalize on the massive momentum around native advertising with a specialized team to create content, much like the in-house agencies that have made big-name publishers including The New York Times, The Atlantic and Vox Media leaders in the space. Since January, Reddit has hired a team of five creatives to staff an internal agency that works with brands to create ads... Continue reading at 'AdWeek'
[ AdWeek | 2016-06-21 00:00:00 UTC ]
News tagged with:
#managing partner
#digital investment
#horizon media
#big challenge
#happen overnight
#ve built
#adweek magazine
Regnery Publishing has acquired Missouri Senator Josh Hawley’s 'The Tyranny of Big Tech' after the book was dropped by Simon & Schuster shortly after the riot that took place at the nation's Capitol on January 6. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-18 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#big tech
#regnery publishing
Class action lawsuit filed in US claims the houses have colluded with the online giant to keep prices artificially highAmazon.com and the “Big Five” publishers – Penguin Random House, Hachette, HarperCollins, Macmillan and Simon & Schuster – have been accused of colluding to fix ebook... Continue reading at The Guardian
[ The Guardian | 2021-01-15 13:04:33 UTC ]
More news stories like this | News stories tagged with:
#publishers accused
#ebook price-fixing
#online giant
#simon schuster
#law firm
#district court
#retail giant
#retail platforms
#ebooks
#macmillan
Economic uncertainty limited merger and acquisition activity in the book business last year, but there were still a number of significant transactions, including Penguin Random House's planned purchase of Simon & Schuster Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-15 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#book biz
#planned purchase
#simon schuster
#book business
Bookshops in Scotland will still be able to offer click and collect services despite a toughening of coronavirus restrictions, with Scottish First Minister Nicola Sturgeon branding books “essential items”. Continue reading at The Bookseller
[ The Bookseller | 2021-01-13 21:17:15 UTC ]
More news stories like this | News stories tagged with:
#scottish bookshops
#offer click
#collect services
#coronavirus restrictions
Major seasonal sales impacted the bestseller charts in China in November, as illustrated books saw strong performances from two children's book series. The post China Bestsellers: November’s Big Sales Rule the Charts appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-01-05 17:22:03 UTC ]
More news stories like this | News stories tagged with:
#china bestsellers
#charts appeared
#illustrated books
#strong performances
#book series
#children's book
#bestseller charts
Your winter reading list is about to explode with this roundup of Winter 2021 YA books hitting shelves from January to March. Continue reading at Book Riot
[ Book Riot | 2021-01-04 11:38:00 UTC ]
More news stories like this |
The Magic Attic Club. The Cheetah Girls. Do you remember these junior varsity of lesser known nostalgic children's book series? Continue reading at Book Riot
[ Book Riot | 2020-12-21 11:33:00 UTC ]
More news stories like this | News stories tagged with:
#ve loved
#book series
#children's book
A special edition of The Invisible Child (Sort Of Books), featuring two short stories from the collection Tales from Moominvalley, has helped to raise £1m for Oxfam's projects supporting women and girls around the world. Continue reading at The Bookseller
[ The Bookseller | 2020-12-21 05:12:22 UTC ]
More news stories like this |
Bloomsbury is to embark on "one of its biggest campaigns" ahead of the paperback release of Such a Fun Age by Kiley Reid. Continue reading at The Bookseller
[ The Bookseller | 2020-12-18 11:17:53 UTC ]
More news stories like this | News stories tagged with:
#paperback release
#bloomsbury
Whether it’s a banned book duvet cover or a book page throw, a book blanket is the perfect warm and fuzzy—but also extremely smart—gift.- Stacey Megally Continue reading at Book Riot
[ Book Riot | 2020-12-03 11:33:00 UTC ]
More news stories like this | News stories tagged with:
#banned book
The Calibre Audio charity for readers who have print disabilities is hoping to add 48 new audiobooks to its library this holiday season. The post Calibre Audiobook Charity Joins the UK’s Big Give Holiday Challenge appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-12-02 20:32:53 UTC ]
More news stories like this | News stories tagged with:
#holiday season
#audiobook
Michelle Gallen’s winning novel documents one Irish woman’s effort to organize the chaos swirling around her. Continue reading at The Washington Post
[ The Washington Post | 2020-12-02 14:00:00 UTC ]
More news stories like this | News stories tagged with:
#make room
#big girl
#small town
#michelle gallen
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Brought to you by General Mills Cereal sales have risen sharply during the... Continue reading at Advertising Age
[ Advertising Age | 2020-12-02 11:34:50 UTC ]
More news stories like this | News stories tagged with:
#hard task
#staying safe
#cmo strategy
#newsletters galore
#subscribers make
#corporate subscriptions
#find options
#—including access
#short stories
An anthology of writings provides a glimpse into the mind of the Amazon founder. Continue reading at The Washington Post
[ The Washington Post | 2020-11-20 13:00:00 UTC ]
More news stories like this | News stories tagged with:
#jeff bezos
#big business
#outer space
#amazon founder
#anthology
Snuggle into these excellent book sweatshirts and bookish hoodies this cool weather reading season. Continue reading at Book Riot
[ Book Riot | 2020-11-18 11:39:00 UTC ]
More news stories like this | News stories tagged with:
#favorite book
A “seismic shift” to online shopping during the pandemic has fuelled a “crazy” market for acquisitions of big names, HarperCollins UK c.e.o. Charlie Redmayne has said. Continue reading at The Bookseller
[ The Bookseller | 2020-11-17 23:24:16 UTC ]
More news stories like this | News stories tagged with:
#big names
#charlie redmayne
#seismic shift
#online shopping
#harpercollins uk
#harpercollins
Popular self-published children's author-illustrator Diane Alber is partnering with Surge Licensing to expand her brand and characters globally. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#consumer products
Chronicle Books, which is distributed in the UK by Abrams & Chronicle Books, has acquired three "signature" Wild and Wolf game and toy brands. Continue reading at The Bookseller
[ The Bookseller | 2020-11-16 00:22:57 UTC ]
More news stories like this | News stories tagged with:
#game brands
#chronicle books
The Quarto Group's Frances Lincoln Children’s Books imprint has added US vice-president-elect Kamala Harris to its Little People, Big Dreams list for 2021. Continue reading at The Bookseller
[ The Bookseller | 2020-11-15 14:59:22 UTC ]
More news stories like this | News stories tagged with:
#quarto group
#books imprint
#quarto
Chronicle Books has acquired three toy and game brands from Wild + Wolf, a Bath, England–based gift specialist. The deal adds some 350 products to Chronicle's gift and game offerings. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-13 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#chronicle books
#game brands